MNGT 4800 Exam Questions with Correct
Answers
A _____ strategy refers to the part of the intended strategy that are abandoned.
non realized
A _____ is an organization which grants the right to use its brand name, products, and
processes to other organizations.
franchisor
A(n) _____ fee refers to the up front fee paid by an organization which gets the right to
use another organization's brand name, products, and processes.
franchise
Marty's, a clothing company, has a number of outlets which are owned and managed by
private individuals. These outlets are allowed to use the brand name and products of
Marty's after paying a fee to the company. They also pay a part of their revenues to
Marty's. Each of these outlets is a:
franchisee
Economies of _____ refer to a cost advantage that is created when a firm can produce a
good or service at a lower per unit price due to producing the good or service in large
quantities.
scale
Which two pivotal events that took place in 1980 led to the establishment of strategic
management as a field of study?
- The publication of the books, The World is Flat: A Brief History of the Twenty-First
,Century and Strategy and Structure: Chapters in the History of the Industrial
Enterprise.
- The creation of the New England Journal and the publication of The World is Flat: A
Brief History of the Twenty-First Century.
- The publication of The Principles of Scientific Management and the "capstone" course
recommended by The Ford Foundation.
- The creation of the Strategic Management Journal and the publication of Competitive
Strategy: Techniques for Analyzing Industries and Competitors.
- The publication of Strategy and Structure: Chapters in the History of the Industrial
Enterprise and the release of The Ford Foundation report recommending the
"capstone" course.
The creation of the Strategic Management Journal and the publication of Competitive
Strategy: Techniques for Analyzing Industries and Competitors.
A strategic _____ is a specific move designed to outwit or trick competitors.
ploy
Strategic management is described as being part science and part ______.
art
An example of strategic ______ is the corporate ownership and management of General
Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that
represent three different price points and markets within the vehicle industry.
positioning
A viable business model requires that a firm:
sell goods or services for more than it costs the firm to create and distribute those goods.
, A strategic _____ is a carefully crafted set of steps that a firm intends to follow in order
to be successful.
plan
Which of the following statements holds true for the book Strategy and Structure:
Chapters in the History of the Industrial Enterprise?
- It stressed how strategy and organizational structure need to be consistent with each
other in order to ensure strong firm performance.
- It offered concepts such as Five Forces Analysis and Generic Strategies that continue
to strongly influence how executives choose strategies.
- It stressed how organizations could become more efficient through identifying the
"one best way" of performing important tasks.
- It argued that many of the advantages that firms in developed countries like the
United States, Japan, and Great Britain take for granted are disappearing.
- It emphasized student's critical thinking skills in general and the notion that multiple
ways of addressing a problem could be equally successful in particular.
It stressed how strategy and organizational structure need to be consistent with each other in
order to ensure strong firm performance.
Strategy as _____ refers to how executives interpret the competitive landscape around
them.
perspective
The Hebrews leaving Egypt, the Greek soldiers inside of the Trojan Horse, and King
Arthur's famous round table are all examples of ________.
strategy in ancient times
Answers
A _____ strategy refers to the part of the intended strategy that are abandoned.
non realized
A _____ is an organization which grants the right to use its brand name, products, and
processes to other organizations.
franchisor
A(n) _____ fee refers to the up front fee paid by an organization which gets the right to
use another organization's brand name, products, and processes.
franchise
Marty's, a clothing company, has a number of outlets which are owned and managed by
private individuals. These outlets are allowed to use the brand name and products of
Marty's after paying a fee to the company. They also pay a part of their revenues to
Marty's. Each of these outlets is a:
franchisee
Economies of _____ refer to a cost advantage that is created when a firm can produce a
good or service at a lower per unit price due to producing the good or service in large
quantities.
scale
Which two pivotal events that took place in 1980 led to the establishment of strategic
management as a field of study?
- The publication of the books, The World is Flat: A Brief History of the Twenty-First
,Century and Strategy and Structure: Chapters in the History of the Industrial
Enterprise.
- The creation of the New England Journal and the publication of The World is Flat: A
Brief History of the Twenty-First Century.
- The publication of The Principles of Scientific Management and the "capstone" course
recommended by The Ford Foundation.
- The creation of the Strategic Management Journal and the publication of Competitive
Strategy: Techniques for Analyzing Industries and Competitors.
- The publication of Strategy and Structure: Chapters in the History of the Industrial
Enterprise and the release of The Ford Foundation report recommending the
"capstone" course.
The creation of the Strategic Management Journal and the publication of Competitive
Strategy: Techniques for Analyzing Industries and Competitors.
A strategic _____ is a specific move designed to outwit or trick competitors.
ploy
Strategic management is described as being part science and part ______.
art
An example of strategic ______ is the corporate ownership and management of General
Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that
represent three different price points and markets within the vehicle industry.
positioning
A viable business model requires that a firm:
sell goods or services for more than it costs the firm to create and distribute those goods.
, A strategic _____ is a carefully crafted set of steps that a firm intends to follow in order
to be successful.
plan
Which of the following statements holds true for the book Strategy and Structure:
Chapters in the History of the Industrial Enterprise?
- It stressed how strategy and organizational structure need to be consistent with each
other in order to ensure strong firm performance.
- It offered concepts such as Five Forces Analysis and Generic Strategies that continue
to strongly influence how executives choose strategies.
- It stressed how organizations could become more efficient through identifying the
"one best way" of performing important tasks.
- It argued that many of the advantages that firms in developed countries like the
United States, Japan, and Great Britain take for granted are disappearing.
- It emphasized student's critical thinking skills in general and the notion that multiple
ways of addressing a problem could be equally successful in particular.
It stressed how strategy and organizational structure need to be consistent with each other in
order to ensure strong firm performance.
Strategy as _____ refers to how executives interpret the competitive landscape around
them.
perspective
The Hebrews leaving Egypt, the Greek soldiers inside of the Trojan Horse, and King
Arthur's famous round table are all examples of ________.
strategy in ancient times
