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CONSUMER BEHAVIOR TWELVE 2026 FINAL PAPER REVIEW QUESTIONS ANSWERS BUNDLED PRACTICE COLLECTION.pdf

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CONSUMER BEHAVIOR TWELVE 2026 FINAL PAPER REVIEW QUESTIONS ANSWERS BUNDLED PRACTICE COLLECTION.pdf

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CONSUMER BEHAVIOR TWELVE 2026 FINAL
PAPER REVIEW QUESTIONS ANSWERS
BUNDLED PRACTICE COLLECTION

◉ What is perceived risk?
Answer: The uncertainty or negative consequences a consumer feels
when making a purchase.


◉ What is financial risk?
Answer: Fear of wasting money on a bad purchase.


◉ What is social risk?
Answer: Fear of embarrassment or social disapproval.


◉ What is psychological risk?
Answer: Fear the purchase will hurt self-image or self-esteem.


◉ What is the licensing effect?
Answer: When people reward themselves after doing something
good.


◉ What are unconscious goals?

, Answer: Goals consumers may not realize are influencing their
behavior.


◉ What is sensory memory?
Answer: Very brief storage of sensory information.


◉ What is short-term memory?
Answer: Temporary memory storage with limited capacity.


◉ What is long-term memory?
Answer: Permanent storage of information.


◉ What helps information move into long-term memory?
Answer: Repetition, emotional connection, elaboration, and
association.


◉ What is external information search?
Answer: Looking for information from outside sources like reviews
or friends.


◉ What is selective exposure?
Answer: Consumers choosing information they want to see while
avoiding other information.

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