CONSUMER BEHAVIOR TWELVE 2026
COMPREHENSIVE ASSESSMENT SCRIPT
SOLVED QUESTIONS ANSWERS UPDATED
REVIEW SET
◉ When Yaz was required to do corrective advertising, what did this
mean?
Answer: None of the above, **They had to inform consumers that
their previous message was wrong or misleading.**, They had to
discontinue their ad, They could no longer advertise
◉ When companies make false claims about how environmentally
friendly their products are, ________ has occurred.
Answer: eco-lying, deceptive advertising, **greenwashing**,
phishing
◉ Which of the following issues is related to consumer behavior?
Answer: **All of the above are related.**, literacy, consumerism,
product disposal
◉ Cash losses due to shoplifting and employee theft are called
________.
Answer: unrecoverables, fraud, accounts receivable, **shrinkage**
, ◉ Consumers who are exposed to more information than they can
process are in a state of ________.
Answer: sensory shifting, circuit overcapacity, advertising
bombardment, **sensory overload**
◉ Haptic senses refers to a consumer's sense of touch. True or
False?
Answer: **True**, False
◉ The minimum difference that can be detected between two
stimuli is known as the ________.
Answer: graded difference, absolute threshold, gradual
differentiation, **just noticeable difference**
◉ These principles derive from ________, a school of thought that
maintains that people interpret meaning from the totality of a set of
stimuli rather than from any individual stimulus.
Answer: **Gestalt psychology**, Simmons psychology, the Covey
approach, Freudian psychology
◉ Most marketers want to create messages below a listener's
threshold, such as subliminal messages, in hopes that consumers
will notice them. True or False?
COMPREHENSIVE ASSESSMENT SCRIPT
SOLVED QUESTIONS ANSWERS UPDATED
REVIEW SET
◉ When Yaz was required to do corrective advertising, what did this
mean?
Answer: None of the above, **They had to inform consumers that
their previous message was wrong or misleading.**, They had to
discontinue their ad, They could no longer advertise
◉ When companies make false claims about how environmentally
friendly their products are, ________ has occurred.
Answer: eco-lying, deceptive advertising, **greenwashing**,
phishing
◉ Which of the following issues is related to consumer behavior?
Answer: **All of the above are related.**, literacy, consumerism,
product disposal
◉ Cash losses due to shoplifting and employee theft are called
________.
Answer: unrecoverables, fraud, accounts receivable, **shrinkage**
, ◉ Consumers who are exposed to more information than they can
process are in a state of ________.
Answer: sensory shifting, circuit overcapacity, advertising
bombardment, **sensory overload**
◉ Haptic senses refers to a consumer's sense of touch. True or
False?
Answer: **True**, False
◉ The minimum difference that can be detected between two
stimuli is known as the ________.
Answer: graded difference, absolute threshold, gradual
differentiation, **just noticeable difference**
◉ These principles derive from ________, a school of thought that
maintains that people interpret meaning from the totality of a set of
stimuli rather than from any individual stimulus.
Answer: **Gestalt psychology**, Simmons psychology, the Covey
approach, Freudian psychology
◉ Most marketers want to create messages below a listener's
threshold, such as subliminal messages, in hopes that consumers
will notice them. True or False?
