2
BUAD 453 Marketplace Exam with verified detailed answers || || || || || || ||
In all quarters of Marketplace, pricing bikes below costs is the best way to gain sales in
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Marketplace - ✔✔False || ||
You will design different ads for the web than the ones you've designed for magazines -
|| || || || || || || || || || || || || || || ||
✔✔False
In the Marketplace game, operating capacity takes into account worker productivity (i.e.,
|| || || || || || || || || || || ||
loss due to not being 100% productive), thus in Q2 the operating capacity is lower than fixed
|| || || || || || || || || || || || || || || ||
capacity. - ✔✔True
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Employees designated as Service people will spend ___________ of their time servicing
|| || || || || || || || || || || ||
products and __________ of their time selling. - ✔✔70%, 30%
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In class last week, I showed you a company that planned in Q2 for about $400,000, BUT
|| || || || || || || || || || || || || || || || ||
actual sales in Q2 were $82,000. All of the following reasons could explain this difference
|| || || || || || || || || || || || || || ||
EXCEPT ONE CHOICE below - ✔✔Prices too low || || || || || || ||
If you invest in additional fixed capacity in Quarter 2, when will you be able to start using
|| || || || || || || || || || || || || || || || || ||
those new machines to produce additional bike units? - ✔✔Quarter 3
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The best ads... - ✔✔Prioritize content
|| || || || ||
A firm is _________ if its cumulative losses exceed its common stock investment. -
|| || || || || || || || || || || || || ||
✔✔Bankrupt
, 2
The primary objective of the Brand Management effort in Marketplace is to... - ✔✔Help you
|| || || || || || || || || || || || || ||
understand the relationship between the abstract benefits sought by customers and the
|| || || || || || || || || || || || ||
physical components included in the brands designed by your firm.
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At the end of Q1, you can expect to have negative profits (losses). This is because... - ✔✔The
|| || || || || || || || || || || || || || || || ||
company doesn't have any bikes to sell at the end of Q1
|| || || || || || || || || || || ||
Score will fall between 0 (zero) to 1 - ✔✔-Market performance
|| || || || || || || || || ||
-Manufacturing productivity ||
-Financial risk ||
-Marketing effectiveness ||
-Human resource management || ||
Score can be far above (or even below for one) 1 or 0 (zero) - ✔✔-Investment in Future
|| || || || || || || || || || || || || || || || ||
-Financial Performance ||
-Asset management ||
-Wealth
You would prepare and use the ______________ to project the company's revenues,
|| || || || || || || || || || || ||
expenses, and funding requirements into the future. - ✔✔Pro forma statements
|| || || || || || || || || ||
The key to estimating demand for any given quarter is to estimate: - ✔✔The number of
|| || || || || || || || || || || || || || || ||
units each sales person is likely to sell, multiplied by the number of sales people employed
|| || || || || || || || || || || || || || || ||
for that quarter
|| ||
Underestimating demand and scheduling too little operating capacity can result in all of the || || || || || || || || || || || || ||
following EXCEPT: - ✔✔Excess capacity costs (excess labor and overhead)
|| || || || || || || || || ||
BUAD 453 Marketplace Exam with verified detailed answers || || || || || || ||
In all quarters of Marketplace, pricing bikes below costs is the best way to gain sales in
|| || || || || || || || || || || || || || || || ||
Marketplace - ✔✔False || ||
You will design different ads for the web than the ones you've designed for magazines -
|| || || || || || || || || || || || || || || ||
✔✔False
In the Marketplace game, operating capacity takes into account worker productivity (i.e.,
|| || || || || || || || || || || ||
loss due to not being 100% productive), thus in Q2 the operating capacity is lower than fixed
|| || || || || || || || || || || || || || || ||
capacity. - ✔✔True
|| || ||
Employees designated as Service people will spend ___________ of their time servicing
|| || || || || || || || || || || ||
products and __________ of their time selling. - ✔✔70%, 30%
|| || || || || || || || ||
In class last week, I showed you a company that planned in Q2 for about $400,000, BUT
|| || || || || || || || || || || || || || || || ||
actual sales in Q2 were $82,000. All of the following reasons could explain this difference
|| || || || || || || || || || || || || || ||
EXCEPT ONE CHOICE below - ✔✔Prices too low || || || || || || ||
If you invest in additional fixed capacity in Quarter 2, when will you be able to start using
|| || || || || || || || || || || || || || || || || ||
those new machines to produce additional bike units? - ✔✔Quarter 3
|| || || || || || || || || ||
The best ads... - ✔✔Prioritize content
|| || || || ||
A firm is _________ if its cumulative losses exceed its common stock investment. -
|| || || || || || || || || || || || || ||
✔✔Bankrupt
, 2
The primary objective of the Brand Management effort in Marketplace is to... - ✔✔Help you
|| || || || || || || || || || || || || ||
understand the relationship between the abstract benefits sought by customers and the
|| || || || || || || || || || || || ||
physical components included in the brands designed by your firm.
|| || || || || || || || ||
At the end of Q1, you can expect to have negative profits (losses). This is because... - ✔✔The
|| || || || || || || || || || || || || || || || ||
company doesn't have any bikes to sell at the end of Q1
|| || || || || || || || || || || ||
Score will fall between 0 (zero) to 1 - ✔✔-Market performance
|| || || || || || || || || ||
-Manufacturing productivity ||
-Financial risk ||
-Marketing effectiveness ||
-Human resource management || ||
Score can be far above (or even below for one) 1 or 0 (zero) - ✔✔-Investment in Future
|| || || || || || || || || || || || || || || || ||
-Financial Performance ||
-Asset management ||
-Wealth
You would prepare and use the ______________ to project the company's revenues,
|| || || || || || || || || || || ||
expenses, and funding requirements into the future. - ✔✔Pro forma statements
|| || || || || || || || || ||
The key to estimating demand for any given quarter is to estimate: - ✔✔The number of
|| || || || || || || || || || || || || || || ||
units each sales person is likely to sell, multiplied by the number of sales people employed
|| || || || || || || || || || || || || || || ||
for that quarter
|| ||
Underestimating demand and scheduling too little operating capacity can result in all of the || || || || || || || || || || || || ||
following EXCEPT: - ✔✔Excess capacity costs (excess labor and overhead)
|| || || || || || || || || ||
