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Revenue Management, Complete Exam Questions and Answers (Graded A+) Study Guide

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This document contains comprehensive exam questions and answers for a Revenue Management course, covering the essential concepts and analytical techniques taught throughout the curriculum. It is designed to help students review pricing strategies, demand forecasting, inventory and capacity management, market segmentation, revenue optimization, and performance metrics for effective exam preparation.

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REVENUE MANAGEMENT




REVENUE MANAGEMENT EXAM GRADED A+


Consortia - correct answer Booking a reaervation through a
travel agent


BAR - correct answer When a guest doesn't qualify for any
discount and has booked the hotels retail rate on
Hilton.com


SMERF - correct answer Social,military, education,
religious, fraternal


SRP - correct answer Special rate plan-lowest level at which
Hilton tracks business

, REVENUE MANAGEMENT




MCAT - correct answer This classification is made up of one
or multiple SRPs


MSEG - correct answer This classification can be described
as IBT, Rack, or leisure


Global indicator - correct answer Transient, group, perm,
and non revenue are I listed in this classification


Data cleanliness - correct answer Making sure historical
data is accurate, so taking any of your reservations
and making sure that they are coded accurately.


What type of business should not be in a bar rate -
correct answer Qualified business, CNRs or LNRs




How does data cleanliness affect your hotel - correct
answer Clean data gives GRO the opp. To make the

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