CEN 3721 COMPREHENSIVE EXAM SCRIPT COMPLETE QUESTIONS VERIFIED
SOLUTIONS
CEN 3721 Final EXAM 2026/2027 Comprehensive
Questions and Answers Verified Solutions Latest
Update
Question:
Persona types.
Answer:
- Primary Secondary Supplemental Customer Served Negative
Question:
Why are Personas used?
Answer:
They. Determine what a product should do and how it should behave. Persona goals and tasks
provide the basis for the design effort. Communicate with stakeholders, developers and other
designers. Build consensus Measure the design's effectiveness Contribute to other efforts such as
marketing and sales plans
Question:
Persona user goals.
Answer:
1. Life goals 2. Experience goals 3. End goals
Question:
Constructing Personas.
Answer:
1. Identify behavioral variables. 2. Map interview subjects to behavioral variables. 3. Identify
significant behavioral patterns. 4. Synthesize characteristics and relevant goals. 5. Check for
redundancy and completeness. 6. Expand description of attributes and behaviors. 7. Designate
, persona types.
Question:
Scenarios.
Answer:
Written description of a persona achieving a goal through a set of tasks in a specific context. They
are often used to convey the experience and frustrations with current technology.
Question:
Quantitative Research.
Answer:
- Produces quantitative data, such as statistical information Tells you how many, how much The
Science - Provides strong evidence for general characteristics of human psychology primarily used
in scientific experiments May overlook nuances of specific users that are important to product
design
Question:
Qualitative Research.
Answer:
- Detailed knowledge of the users for whom you are designing Information about the constraints of
the problem Information about business or organizational goals More descriptive - Tells you what,
how, and why in rich detail
Question:
Types of Qualitative Research.
Answer:
- Stakeholder interviews Subject matter expert (SME) interviews User and customer interviews User
observation/ethnographic field studies Literature review Product/prototype and competitive audits
SOLUTIONS
CEN 3721 Final EXAM 2026/2027 Comprehensive
Questions and Answers Verified Solutions Latest
Update
Question:
Persona types.
Answer:
- Primary Secondary Supplemental Customer Served Negative
Question:
Why are Personas used?
Answer:
They. Determine what a product should do and how it should behave. Persona goals and tasks
provide the basis for the design effort. Communicate with stakeholders, developers and other
designers. Build consensus Measure the design's effectiveness Contribute to other efforts such as
marketing and sales plans
Question:
Persona user goals.
Answer:
1. Life goals 2. Experience goals 3. End goals
Question:
Constructing Personas.
Answer:
1. Identify behavioral variables. 2. Map interview subjects to behavioral variables. 3. Identify
significant behavioral patterns. 4. Synthesize characteristics and relevant goals. 5. Check for
redundancy and completeness. 6. Expand description of attributes and behaviors. 7. Designate
, persona types.
Question:
Scenarios.
Answer:
Written description of a persona achieving a goal through a set of tasks in a specific context. They
are often used to convey the experience and frustrations with current technology.
Question:
Quantitative Research.
Answer:
- Produces quantitative data, such as statistical information Tells you how many, how much The
Science - Provides strong evidence for general characteristics of human psychology primarily used
in scientific experiments May overlook nuances of specific users that are important to product
design
Question:
Qualitative Research.
Answer:
- Detailed knowledge of the users for whom you are designing Information about the constraints of
the problem Information about business or organizational goals More descriptive - Tells you what,
how, and why in rich detail
Question:
Types of Qualitative Research.
Answer:
- Stakeholder interviews Subject matter expert (SME) interviews User and customer interviews User
observation/ethnographic field studies Literature review Product/prototype and competitive audits
