ISM 4011 EXAM 3 VERIFIED STUDY GUIDE
Business intelligence (BI) systems - Answers - information systems that process
operational, social, and other data to identify patterns, relationships, and trends to make
predictions
Typical uses for BI - Answers - identifying changes in purchasing patterns,
entertainment, predictive policing
types of data and how its acquired - Answers - Movements, purchase history, frequency
of use, location, etc etc etc. anything you can think of mostly through free apps and
services, twitter, google, facebook
3 primary BI activities - Answers - acquire data, perform analysis, publish results
Data mining - Answers - The process of extracting and analyzing large volumes of data
from a database for the purpose of identifying hidden and sometimes subtle
relationships or patterns and using those relationships to predict behaviors
data warehouses - Answers - System that gets data from many different sources.
Functions are: obtain, catalog, organize, cleanse
data marts - Answers - -Subset of data warehouse
-Summarized or highly focused portion of firm's data for use by specific population of
users
-Typically focuses on single subject or line of business
problems issues with source data - Answers - Dirty data, missing values, inconsistent
data, data not integrated
dirty data - Answers - erroneous or flawed data
granularity - Answers - Measure of the level of detail in a data structure, more
granularity = more detail
data mining - Answers - unsupervised analysts do not create a model or hypothesis
supervised develop a model prior to analysis
qualities of data that is a strategic asset - Answers - rare, valuable, imperfectly imitable,
lacking in substitutes
Business intelligence (BI) systems - Answers - information systems that process
operational, social, and other data to identify patterns, relationships, and trends to make
predictions
Typical uses for BI - Answers - identifying changes in purchasing patterns,
entertainment, predictive policing
types of data and how its acquired - Answers - Movements, purchase history, frequency
of use, location, etc etc etc. anything you can think of mostly through free apps and
services, twitter, google, facebook
3 primary BI activities - Answers - acquire data, perform analysis, publish results
Data mining - Answers - The process of extracting and analyzing large volumes of data
from a database for the purpose of identifying hidden and sometimes subtle
relationships or patterns and using those relationships to predict behaviors
data warehouses - Answers - System that gets data from many different sources.
Functions are: obtain, catalog, organize, cleanse
data marts - Answers - -Subset of data warehouse
-Summarized or highly focused portion of firm's data for use by specific population of
users
-Typically focuses on single subject or line of business
problems issues with source data - Answers - Dirty data, missing values, inconsistent
data, data not integrated
dirty data - Answers - erroneous or flawed data
granularity - Answers - Measure of the level of detail in a data structure, more
granularity = more detail
data mining - Answers - unsupervised analysts do not create a model or hypothesis
supervised develop a model prior to analysis
qualities of data that is a strategic asset - Answers - rare, valuable, imperfectly imitable,
lacking in substitutes
