During the SCM Exercise Graph Commonalities - Answers Fluctuations, amplification, and a time lag
between the retailer to the factory
Beer Game Average - Answers Everyone averaged around the same even though some came from
different backgrounds yet the players control the game, you can't blame customer demand
What caused people to act the way they did during the beer game? - Answers 1) Lack of
communication/cooperation
- guessing of the customer demand-->arbitrary ordering
RESULT: BULLWHIP EFFECT
2) Long lead time: results in panic when inventory does not instantly arrive and solve your growing
backlog, you panic and order even more
Bullwhip effect - Answers information (orders) going back through the supply chain is distorted and
them amplified
What are the business implications of the supply chain structure? - Answers Stockouts at times -> loss
of profit and potential lost goodwill
Excess inventory at times-> holding costs, risk of obsolence
Overtime costs-> increase in labour cost
Layoff/Rehiring costs->match staffing levels to fluctuating demand
Expediting-> rush transportation costs
How does the supply chain structure affect consumers? - Answers Leads to high costs throughout the
supply chain, leading to a higher end price for the consumer
How to improve the supply chain? - Answers 1) Communication and Cooperation
Determine actual consumer demand through technology
Forecasting (promotions, shutdowns, etc, share forecasts, schedules, and decision making) (ex.
Canadian Tire reduced lead time from 46 days to 15!)
2) Shorten Lead times (allows a faster response) - How?
Administration (ordering) lead time - Information Tech
Physical Manufacturing Lead time (just in time production systems)
Transportation lead time (have suppliers geographically close by)
How to encourage communication and cooperation? - Answers Incentives to share information
(lower unit cost for actual data)
Vendor Managed Inventory
- lower admin costs for the retailer
- vendor sees actual consumer demand
What is on-shoring? - Answers Ikea's furniture provider opened up shop in the US which most people
thought they were crazy to do so. But the thing is it was very costly for IKEA to transport the furniture.
Having a plant in the US would reduce lead times, sourcing costs, currency exposure, transportation
concerns
What is next-shoring? - Answers local production near demand "next to"
Reduces logistics costs
- improves environmental performance
Reduces length of lead times
Reduces variability of lead times
Easier to identify local needs
Consumer perception: "jobs in home country"
--> It is a growing focus on countering traditional offshoring by locating facilities closer to a company's
home base
What if you cannot change the supply chain structure? - Answers Try to understand the structure and
adapt to it and manage
Ex: "the aspirin rule" - 10 min after taking two aspirin, you likely still have a headache- why don't you
take 2 more right then? YOU ARE AWARE OF THE LEAD TIME AND DONT PANIC
Adapting to the supply chain structure - Answers Don't panic and recognize delays
Systems thinking - before you do anything, analyze how it will impact your supply chain
How to avoid supply chain problems? - Answers Change the supply chain structure (if possible)
- Communication and cooperation
, - Shorter lead times (admin, manufacturing, distribution)
If you can't change the supply chain structure
- Adapt and recognize delays and predict ordering impacts
Choose "capable" suppliers (don't focus on cost)
- Can they accommodate temporary demand changes
- Are they willing and able to collaborate (share info)
Smooth your supply chain - Answers Promotions (sales), discounts etc. create "waves" of demand
P&G example
Everyday lower prices is ideal approach for SCM (sale price but within maximum quantity ex. limit 4)
Titantic Supply Chain Problems - Answers While it was being constructed they had to use poor quality
rivets as other ships were being constructed at the time and the usual rivet supplier could not supply
for them. The quality did not match the competitive standard.
A supply chain is - Answers a network of facilities that procure raw materials, transform them into
intermediate goods and then final products, and deliver the products to customers through a
distribution system. It spans procurement, internal transformation, and distribution.
Supplier/Facility location - Answers Going global to reduce labour costs
What was the unexpected supplier sourcing benefit that occurred from having the supplier campus? -
Answers Cross tier supplier relationships (supplier began sourcing from each other)
What are the triple bottom line benefits of having the supplier campus so close to the Ford assembly
plant? - Answers Economic:
- Lower freight/transportation (logisitics) costs
- Shorter lead time reduces supply chain uncertainty (inventory levels)
Environmental:
- Shorter transportation= reduced carbon footprint
- Less inventory= less space required (building, heating, lighting)
Social:
- Foreign supplier working conditions likely below U.S standards
- Provide local jobs ("American-made")
Vertical Integration - Answers refers to the proportion of the supply chain that the company owns
Why would an organization not want to "outsource"? (do things themselves instead) - Answers They
would have more "control" (strategic process, intellectual property, "messy" coordination, etc.)
Vertical Integration Examples - Answers Tesla producing its own lithium ion batteries
Zara's makes instead of outsourcing = shorter lead time (2 weeks) and since they are getting smaller
batches there is more room for flexibility (different designs of clothing)
Procurement (purchasing) - Answers - Purchasing involves buying services or material we elect to not
develop internally
- As a percentage of sales, purchasing costs are substantial
- Even modest reductions in these costs can lead to substantial payoffs!
How to select a vendor? - Answers Based on many criteria regarding company, service, and products
Company
- Size/capacity
- Geographical locations
- Operational Profit
- Management
Service
- Deliveries on time
- Condition on arrival
- Handling of complaints
- Technical Assistance
Products
- Quality, Price, Packaging, Warranty
Vendor Selection & Development - Answers - Work closely with selected vendors
- Logic: Improving supplier operations/efficiency will improve the entire supply chain's performance
- Some large companies offer "free consulting" to their vendors to help accomplish: cost reductions,
improved quality, fast and consistent delivery