MEJO 469 Module 1 Review ACTUAL UPDATED QUESTIONS AND CORRECT
ANSWERS
Industrialization of the US reflected transform from _____ traditional, complex modern society in which change, not tradition, was the
society to a central theme.
, Americans cite what as one of their most pressing health as one of their most pressing personal concerns, healthcare as a leading
personal concerns national concern
the healthcare industry accounts for what percent of GDP 18%
characteristics of healthcare organizations. tend to be tend to be multipurpose, main goal may not to be to provide patient care might
what? what is their main Goal? large proportion be education, research, etc. large proportion of healthcare organizations
chartered as what? chartered as not for profit organizations.
most consumer health products must be prescribed by intermediary, acquired and consumed
an ________ before it can be ______ and _____
healthcare services are characterized by their inability to substituted or replaced
be ____ by other goods or services
______ that drive the behavior of health professionals exists medical ethics, system operations
independently of ________
initial barriers to healthcare marketing no real or perceived need (until the 1980s, most healthcare organizations though
they had no compeititors), resistance to business orientation, perceived marketing
costs, ethical and legal constraints
why healthcare marketing requires a unique approach not all prospective customers are considered desirable, impact difficult to
measures, differences between orgs difficult to quantify
move from medical care to healthcare since the ____ 1970s
healthcare definition consists of any function that might be directly or indirectly related to restoring,
maintain, or enhancing health
148 consumer behavior refers to a customers pattern of consumption of goods and services, this pattern
encompasses the factors that contribute to the customers behavior and the
processes that lead to a purchase decision
ANSWERS
Industrialization of the US reflected transform from _____ traditional, complex modern society in which change, not tradition, was the
society to a central theme.
, Americans cite what as one of their most pressing health as one of their most pressing personal concerns, healthcare as a leading
personal concerns national concern
the healthcare industry accounts for what percent of GDP 18%
characteristics of healthcare organizations. tend to be tend to be multipurpose, main goal may not to be to provide patient care might
what? what is their main Goal? large proportion be education, research, etc. large proportion of healthcare organizations
chartered as what? chartered as not for profit organizations.
most consumer health products must be prescribed by intermediary, acquired and consumed
an ________ before it can be ______ and _____
healthcare services are characterized by their inability to substituted or replaced
be ____ by other goods or services
______ that drive the behavior of health professionals exists medical ethics, system operations
independently of ________
initial barriers to healthcare marketing no real or perceived need (until the 1980s, most healthcare organizations though
they had no compeititors), resistance to business orientation, perceived marketing
costs, ethical and legal constraints
why healthcare marketing requires a unique approach not all prospective customers are considered desirable, impact difficult to
measures, differences between orgs difficult to quantify
move from medical care to healthcare since the ____ 1970s
healthcare definition consists of any function that might be directly or indirectly related to restoring,
maintain, or enhancing health
148 consumer behavior refers to a customers pattern of consumption of goods and services, this pattern
encompasses the factors that contribute to the customers behavior and the
processes that lead to a purchase decision
