MEJO 469 Final ACTUAL UPDATED QUESTIONS AND CORRECT ANSWERS
Why do people do market research? To gain customer insights and information
What are two kinds of market research? Primary and secondary
What are some examples of primary research? Focus group, survey
, What is an advantage of primary research? Specific/custom to the immediate data needs and topic at hand
What are some disadvantages of primary research? Small sample sizes, expensive
What are some examples of secondary research? Pre-existing published research, articles
What are some advantages of secondary research? Fast, easily accessible, cheap
What are some disadvantages of secondary research? Not custom, some info/not always applicable, dated
What is segmentation in research? Dividing marketing into groups based on characteristics
What are some ways to segment healthcare customers? Demographic, psychographic, geographic, usage, health risk
Why is segmentation important? To be able to tailor messages to specific audiences
How much money is spent on health in the US? 4-5 trillion
What agency leads public health in the US? CDC
What is a health disparity? A preventable healthcare difference
What % of your health is determined by non-medical 80-90%
factors?
What are some examples of health disparities? Difference in death rate, life expectancy, etc. because of differences in education,
neighborhood, etc.
What are social determinants of health? (definition) Non-medical factors that influence health outcomes
Why do people do market research? To gain customer insights and information
What are two kinds of market research? Primary and secondary
What are some examples of primary research? Focus group, survey
, What is an advantage of primary research? Specific/custom to the immediate data needs and topic at hand
What are some disadvantages of primary research? Small sample sizes, expensive
What are some examples of secondary research? Pre-existing published research, articles
What are some advantages of secondary research? Fast, easily accessible, cheap
What are some disadvantages of secondary research? Not custom, some info/not always applicable, dated
What is segmentation in research? Dividing marketing into groups based on characteristics
What are some ways to segment healthcare customers? Demographic, psychographic, geographic, usage, health risk
Why is segmentation important? To be able to tailor messages to specific audiences
How much money is spent on health in the US? 4-5 trillion
What agency leads public health in the US? CDC
What is a health disparity? A preventable healthcare difference
What % of your health is determined by non-medical 80-90%
factors?
What are some examples of health disparities? Difference in death rate, life expectancy, etc. because of differences in education,
neighborhood, etc.
What are social determinants of health? (definition) Non-medical factors that influence health outcomes
