MGT 6311 DIGITAL VIDEO MARKETING FINAL EXAM
2025/2026 | COMPLETE TEST BANK | PRACTICE
QUESTIONS WITH ANSWERS & DETAILED
RATIONALES | COMPREHENSIVE EXAM
PREPARATION GUIDE
SECTION 1: VIDEO MARKETING FUNDAMENTALS AND STRATEGY
Questions 1-20
1. YouTube ranks as which most visited website on the internet globally?
A. First
B. Second
C. Third
D. Fourth
Answer: B (Second)
Rationale: YouTube is the second most visited site on the internet, behind only Google,
making it a critical platform for digital video marketing strategy.
2. What percentage of all adults use YouTube?
A. 54%
B. 64%
C. 74%
,D. 84%
Answer: C (74%)
Rationale: Approximately three-quarters of all adults use YouTube, representing a massive
addressable audience for video marketing campaigns.
3. What percentage of B2B decision makers use YouTube to research purchasing
decisions?
A. 31%
B. 41%
C. 51%
D. 61%
Answer: C (51%)
Rationale: Over half of B2B decision makers turn to YouTube during their purchase
research process, highlighting the platform's importance in B2B marketing contexts.
4. What percentage of all videos published are less than two minutes long?
A. 36%
B. 46%
C. 56%
D. 66%
Answer: C (56%)
Rationale: More than half of all published videos are under two minutes, reflecting the
trend toward shorter-form content driven by platforms like Twitter and Instagram.
,5. Which of the following is NOT one of the four most common video types?
A. Explainer videos
B. Product demonstrations
C. Customer testimonials
D. Full-length documentaries
Answer: D (Full-length documentaries)
Rationale: The four most common video types are explainers, product demos, how-to
videos, and testimonials. Full-length documentaries are not common in digital video
marketing due to length and production cost constraints.
6. What percentage of Facebook videos are watched without sound?
A. 55%
B. 65%
C. 75%
D. 85%
Answer: D (85%)
Rationale: An overwhelming 85% of Facebook videos are viewed without sound, making
visual storytelling and captions essential for effective Facebook video marketing.
7. How many million users visit the Facebook video platform each day?
A. 25 million
B. 50 million
C. 75 million
D. 100 million
, Answer: C (75 million)
Rationale: Facebook's video platform reaches 75 million daily users, representing
significant engagement and reach potential for marketers.
8. What percentage of Instagram users purchase a product after viewing a video ad?
A. 52%
B. 62%
C. 72%
D. 82%
Answer: C (72%)
Rationale: Nearly three-quarters of Instagram users report making a purchase after seeing
a video ad, demonstrating the platform's strong conversion potential.
9. What is the view rate percentage for LinkedIn video campaigns?
A. 62%
B. 72%
C. 82%
D. 92%
Answer: C (82%)
Rationale: LinkedIn video campaigns achieve an 82% view rate, making it an effective
platform for B2B video marketing targeting professionals.
10. How does Facebook define a "view" of a video?
A. Video runs for at least 1 second
B. Video runs for at least 3 seconds
2025/2026 | COMPLETE TEST BANK | PRACTICE
QUESTIONS WITH ANSWERS & DETAILED
RATIONALES | COMPREHENSIVE EXAM
PREPARATION GUIDE
SECTION 1: VIDEO MARKETING FUNDAMENTALS AND STRATEGY
Questions 1-20
1. YouTube ranks as which most visited website on the internet globally?
A. First
B. Second
C. Third
D. Fourth
Answer: B (Second)
Rationale: YouTube is the second most visited site on the internet, behind only Google,
making it a critical platform for digital video marketing strategy.
2. What percentage of all adults use YouTube?
A. 54%
B. 64%
C. 74%
,D. 84%
Answer: C (74%)
Rationale: Approximately three-quarters of all adults use YouTube, representing a massive
addressable audience for video marketing campaigns.
3. What percentage of B2B decision makers use YouTube to research purchasing
decisions?
A. 31%
B. 41%
C. 51%
D. 61%
Answer: C (51%)
Rationale: Over half of B2B decision makers turn to YouTube during their purchase
research process, highlighting the platform's importance in B2B marketing contexts.
4. What percentage of all videos published are less than two minutes long?
A. 36%
B. 46%
C. 56%
D. 66%
Answer: C (56%)
Rationale: More than half of all published videos are under two minutes, reflecting the
trend toward shorter-form content driven by platforms like Twitter and Instagram.
,5. Which of the following is NOT one of the four most common video types?
A. Explainer videos
B. Product demonstrations
C. Customer testimonials
D. Full-length documentaries
Answer: D (Full-length documentaries)
Rationale: The four most common video types are explainers, product demos, how-to
videos, and testimonials. Full-length documentaries are not common in digital video
marketing due to length and production cost constraints.
6. What percentage of Facebook videos are watched without sound?
A. 55%
B. 65%
C. 75%
D. 85%
Answer: D (85%)
Rationale: An overwhelming 85% of Facebook videos are viewed without sound, making
visual storytelling and captions essential for effective Facebook video marketing.
7. How many million users visit the Facebook video platform each day?
A. 25 million
B. 50 million
C. 75 million
D. 100 million
, Answer: C (75 million)
Rationale: Facebook's video platform reaches 75 million daily users, representing
significant engagement and reach potential for marketers.
8. What percentage of Instagram users purchase a product after viewing a video ad?
A. 52%
B. 62%
C. 72%
D. 82%
Answer: C (72%)
Rationale: Nearly three-quarters of Instagram users report making a purchase after seeing
a video ad, demonstrating the platform's strong conversion potential.
9. What is the view rate percentage for LinkedIn video campaigns?
A. 62%
B. 72%
C. 82%
D. 92%
Answer: C (82%)
Rationale: LinkedIn video campaigns achieve an 82% view rate, making it an effective
platform for B2B video marketing targeting professionals.
10. How does Facebook define a "view" of a video?
A. Video runs for at least 1 second
B. Video runs for at least 3 seconds
