a product, service, attribute, or idea that consumers within a market segment perceive
as new
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innovations
household member who tries to express their opinions and influence the decision
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Influencer
a desire not to buy the innovation, even in the face of pressure to do so
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resistance
a purchase of an innovation by an individual consumer or household
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adoption
the purchase of the same brands as members of a group
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brand-choice congruence
has utilitarian benefits that are different from or better than those alternatives
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functional characteristics of innovations
status symbols that become so widely adopted that they lose their status
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as new
Give this one a try later!
innovations
household member who tries to express their opinions and influence the decision
Give this one a try later!
Influencer
a desire not to buy the innovation, even in the face of pressure to do so
, Give this one a try later!
resistance
a purchase of an innovation by an individual consumer or household
Give this one a try later!
adoption
the purchase of the same brands as members of a group
Give this one a try later!
brand-choice congruence
has utilitarian benefits that are different from or better than those alternatives
Give this one a try later!
functional characteristics of innovations
status symbols that become so widely adopted that they lose their status
Give this one a try later!
