BUAD 332 Exam 1 MOON
2 Questions of Marketing Managers - ANS-1. What clients do we serve?
2. How are we able to excellent serve those clients?
Four P's of Marketing - ANS-Product, Price, Place, Promotion
Assessing Info Needs - ANS-an amazing balance of what customers would really like versus
what they need and what's possible to offer
BCG Matrix - ANS-a method of comparing strategic business units on the basis of (1) their
commercial enterprise increase costs and (2) their share of the marketplace
Business Portfolio - ANS-the gathering of organizations and merchandise that make up the
organisation
Cash Cows - ANS--low growth
-high share
-produce coins
-hooked up, successful SBUs
Causal Research - ANS-advertising and marketing research to test hypotheses about
purpose-and-effect relationships
Cmpetitors - ANS-those who serve a target marketplace with products and services that are
regarded by way of consumers as being reasonable substitutes
Contribution Analysis - ANS-Examining the profitability of particular products purchased by
means of clients or consumer segments.
Convenience Sample - ANS-a shape of nonprobability sample the usage of respondents who're
handy or with ease accessible to the researcher—as an example, employees, pals, or loved
ones
Corporate Marketing Mix - ANS-the set of controllable, tactical gear that entrepreneurs combo to
provide the reaction it needs from the goal markets
Cultural - ANS-the institutions and different forces that have an effect on a society's primary
values, perceptions, choice and behaviors
, Customer Profiling - ANS-Identifying the characteristics of a "excellent" patron with the aim of
preserving folks who are and predicting folks who will/could grow to be one.
Customer Satisfaction - ANS-the volume to which a product's perceived performance suits a
consumer's expectations
(performance)
Customer Value - ANS-the customer's belief of what they need to have take place in a selected
use state of affairs [with the help of a product or service] with a view to accomplish a desired
cause or aim
(significance)
Customer Value Oriented Firm - ANS-"Customer Value Culture"
- Commitment to Innovation
- Organize everything we do as a corporation around handing over Customer Value
- Continuous Learning about customers
Customer Value Strategy Process - ANS-1. Become aware of the value
2. Pick out the price
three. Offer the fee
4. Speak the cost
five. Examine the introduced value
Customers - ANS-5 forms of markets that purchase a company's proper sand services
1. Patron markets
2. Commercial enterprise markets
3. Reseller markets
four. Government markets
five. Global markets (includes different 4)
Data Mining - ANS-a method that accesses the enterprise's inner data (generally saved in a
statistics warehouse) and which then transforms information into knowledge and hopefully
knowledge
Data Warehouse - ANS-an assembly of desperate information from all over a company, which is
then converted info a consistent kingdom for commercial enterprise decisions
Demand - ANS-wants + buying strength
Demographic - ANS-entrepreneurs tune converting age, family systems, geographic population
shifts, academic characteristics, and populace density
2 Questions of Marketing Managers - ANS-1. What clients do we serve?
2. How are we able to excellent serve those clients?
Four P's of Marketing - ANS-Product, Price, Place, Promotion
Assessing Info Needs - ANS-an amazing balance of what customers would really like versus
what they need and what's possible to offer
BCG Matrix - ANS-a method of comparing strategic business units on the basis of (1) their
commercial enterprise increase costs and (2) their share of the marketplace
Business Portfolio - ANS-the gathering of organizations and merchandise that make up the
organisation
Cash Cows - ANS--low growth
-high share
-produce coins
-hooked up, successful SBUs
Causal Research - ANS-advertising and marketing research to test hypotheses about
purpose-and-effect relationships
Cmpetitors - ANS-those who serve a target marketplace with products and services that are
regarded by way of consumers as being reasonable substitutes
Contribution Analysis - ANS-Examining the profitability of particular products purchased by
means of clients or consumer segments.
Convenience Sample - ANS-a shape of nonprobability sample the usage of respondents who're
handy or with ease accessible to the researcher—as an example, employees, pals, or loved
ones
Corporate Marketing Mix - ANS-the set of controllable, tactical gear that entrepreneurs combo to
provide the reaction it needs from the goal markets
Cultural - ANS-the institutions and different forces that have an effect on a society's primary
values, perceptions, choice and behaviors
, Customer Profiling - ANS-Identifying the characteristics of a "excellent" patron with the aim of
preserving folks who are and predicting folks who will/could grow to be one.
Customer Satisfaction - ANS-the volume to which a product's perceived performance suits a
consumer's expectations
(performance)
Customer Value - ANS-the customer's belief of what they need to have take place in a selected
use state of affairs [with the help of a product or service] with a view to accomplish a desired
cause or aim
(significance)
Customer Value Oriented Firm - ANS-"Customer Value Culture"
- Commitment to Innovation
- Organize everything we do as a corporation around handing over Customer Value
- Continuous Learning about customers
Customer Value Strategy Process - ANS-1. Become aware of the value
2. Pick out the price
three. Offer the fee
4. Speak the cost
five. Examine the introduced value
Customers - ANS-5 forms of markets that purchase a company's proper sand services
1. Patron markets
2. Commercial enterprise markets
3. Reseller markets
four. Government markets
five. Global markets (includes different 4)
Data Mining - ANS-a method that accesses the enterprise's inner data (generally saved in a
statistics warehouse) and which then transforms information into knowledge and hopefully
knowledge
Data Warehouse - ANS-an assembly of desperate information from all over a company, which is
then converted info a consistent kingdom for commercial enterprise decisions
Demand - ANS-wants + buying strength
Demographic - ANS-entrepreneurs tune converting age, family systems, geographic population
shifts, academic characteristics, and populace density
