MKT 337 Exam 3 Questions and All
Correct Answers 2026 Updated.
(15) Major elements of the communication process - Answer sender
-marketing manager
-advertising manager
-advertising agency
-other consumers
encoding the message
- advertisement
-sales presentation
-store display
-coupon
-press release
- social media
message channel
-media
-sales person
- retail store
-local news show
decoding the message
-receiver interpretation of message
receiver
-customers
-viewers/listeners
-news media
-clients
feedback channel = receiver to sender
-market research
-sales results
,-change in market share
-social media
noise = encoding and decoding the message
-other ads
-news articles
- other store displays
(15) goals of promotion - inform - Answer -increase awareness
-explain how product works
-suggest new uses
-build company image
plc stages: introduction, growth
(15) goals of promotion - persuade - Answer -encourage brand switching
-change customers' perceptions of product attributes
-influence immediate buying decision
-persuade customers to call
plc stage: growth, maturity
(15) goals of promotion - remind - Answer -remind customers that product may be needed
-remind customers where to buy product
-maintain customer awareness
plc stage: maturity
(15) goals of promotion - connect - Answer -form relationships with customers & potential
customers
- allow customers to share ideas, information, feedback
-create brand advocates
plc stages: all
, (15) AIDA Model - Answer stages of consumer involvement with the message
attention, interest, desire, action
cognitive - affective - behavior stages
** look at the AIDA concept chart
(15) Promotional mix - Answer the combination of promotion tools used to reach the target
market and objectives
advertising
public relations
sales promotion
personal selling
social media
(15) factors affecting the promotional mix - Answer -nature of the product
-stage in PLC
-target market factors
-type of buying decision
-available funds
-push or pull strategy
(15) integrated marketing communications - Answer the careful coordination of all
promotional messages to assure the consistency of messages at every contact point where a
company meets the consumer
(15) factors affecting the promotional mix - target market characteristics - Answer more
advertising,
more sales promotion, less personal selling
for widely scattered market, informed buyers, brand-loyal repeat purchasers
(15) factors affecting the promotional mix - type of buying decision - Answer routine
-advertising, sales promotion
Correct Answers 2026 Updated.
(15) Major elements of the communication process - Answer sender
-marketing manager
-advertising manager
-advertising agency
-other consumers
encoding the message
- advertisement
-sales presentation
-store display
-coupon
-press release
- social media
message channel
-media
-sales person
- retail store
-local news show
decoding the message
-receiver interpretation of message
receiver
-customers
-viewers/listeners
-news media
-clients
feedback channel = receiver to sender
-market research
-sales results
,-change in market share
-social media
noise = encoding and decoding the message
-other ads
-news articles
- other store displays
(15) goals of promotion - inform - Answer -increase awareness
-explain how product works
-suggest new uses
-build company image
plc stages: introduction, growth
(15) goals of promotion - persuade - Answer -encourage brand switching
-change customers' perceptions of product attributes
-influence immediate buying decision
-persuade customers to call
plc stage: growth, maturity
(15) goals of promotion - remind - Answer -remind customers that product may be needed
-remind customers where to buy product
-maintain customer awareness
plc stage: maturity
(15) goals of promotion - connect - Answer -form relationships with customers & potential
customers
- allow customers to share ideas, information, feedback
-create brand advocates
plc stages: all
, (15) AIDA Model - Answer stages of consumer involvement with the message
attention, interest, desire, action
cognitive - affective - behavior stages
** look at the AIDA concept chart
(15) Promotional mix - Answer the combination of promotion tools used to reach the target
market and objectives
advertising
public relations
sales promotion
personal selling
social media
(15) factors affecting the promotional mix - Answer -nature of the product
-stage in PLC
-target market factors
-type of buying decision
-available funds
-push or pull strategy
(15) integrated marketing communications - Answer the careful coordination of all
promotional messages to assure the consistency of messages at every contact point where a
company meets the consumer
(15) factors affecting the promotional mix - target market characteristics - Answer more
advertising,
more sales promotion, less personal selling
for widely scattered market, informed buyers, brand-loyal repeat purchasers
(15) factors affecting the promotional mix - type of buying decision - Answer routine
-advertising, sales promotion
