1
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
QUIZ
Assessment 1
Started on Saturday, 14 March 2026,
State Finished
Completed on Saturday, 14 March 2026,
Time taken
Marks 20.00/20.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 1
Question 1
Which of the following components of a marketing information system refers to the
information that is used for marketing decisions, including information on marketing
outcomes, such as the reactions of consumers and competitors?
a.
outputs
b.
transformation
c.
marketing research
d.
inputs
Feedback
Your answer is correct.
The correct answer is “outputs” because this component represents the information that is
used in marketing decision-making, including feedback on marketing outcomes, such as the
reactions of consumers and competitors. “Transformation” is incorrect because it refers to the
process of converting data into meaningful information that can be used for decision-making.
“Inputs” is incorrect; inputs refer to internal information, external information and
information collected through marketing research. “Marketing research” is incorrect because
,2
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
it is a function that connects the marketer to consumers, customers and the public through
data collection information. The answer can be found in section 3.2.2 of the study guide.
The correct answer is:
outputs
Question 2
Kaya is investigating what South African students think of loyalty programmes. She obtained
a list of 50 students and interviews every fifth student on the list. This is an example of …
sampling.
a.
systematic
b.
cluster
c.
judgement
d.
stratified
Feedback
Your answer is correct.
The correct answer is systematic sampling, as this refers to sampling where members of the
population are selected at regular intervals. Cluster sampling is incorrect, as with this
sampling method the population is divided into multiple groups. Stratified sampling is
incorrect, as with this sampling, participants are divided into subgroups based on the
characteristics they share. Judgement sampling is incorrect, as this entails that the researcher
uses their judgement and selects people with a specific characteristic. The answer can be
found in section 4.3.6 of the study guide.
The correct answer is:
, 3
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
systematic
Question 3
Decision-making is the process of selecting the best option to achieve a specific objective. It
is a daily activity for all people. Which type of decision-making is characterised by high
involvement and/or high investment products?
a.
limited decision-making
b.
routine decision-making
c.
extensive decision-making
d.
rational decision-making
Feedback
Your answer is correct.
The correct answer is “extensive decision-making”; this type of decision-making involves
high involvement and/or high investment in a product, such as a car or a home. “Limited
decision-making” is incorrect; this type of decision-making takes place when a consumer
buys a product such as an LG television, where the investment is nominal and not very high.
“Rational decision-making” is incorrect; this type of decision-making is logical and
sequential, and the emphasis is on listing many possible options and then working out the
best one. “Routine decision-making” is incorrect; this type of decision-making occurs in
everyday situations and involves habitual, low-involvement purchases. In this case,
consumers tend to stick to one brand for a long time. The answer can be found in section
5.4.1 of the study guide
The correct answer is:
extensive decision-making
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
QUIZ
Assessment 1
Started on Saturday, 14 March 2026,
State Finished
Completed on Saturday, 14 March 2026,
Time taken
Marks 20.00/20.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 1
Question 1
Which of the following components of a marketing information system refers to the
information that is used for marketing decisions, including information on marketing
outcomes, such as the reactions of consumers and competitors?
a.
outputs
b.
transformation
c.
marketing research
d.
inputs
Feedback
Your answer is correct.
The correct answer is “outputs” because this component represents the information that is
used in marketing decision-making, including feedback on marketing outcomes, such as the
reactions of consumers and competitors. “Transformation” is incorrect because it refers to the
process of converting data into meaningful information that can be used for decision-making.
“Inputs” is incorrect; inputs refer to internal information, external information and
information collected through marketing research. “Marketing research” is incorrect because
,2
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
it is a function that connects the marketer to consumers, customers and the public through
data collection information. The answer can be found in section 3.2.2 of the study guide.
The correct answer is:
outputs
Question 2
Kaya is investigating what South African students think of loyalty programmes. She obtained
a list of 50 students and interviews every fifth student on the list. This is an example of …
sampling.
a.
systematic
b.
cluster
c.
judgement
d.
stratified
Feedback
Your answer is correct.
The correct answer is systematic sampling, as this refers to sampling where members of the
population are selected at regular intervals. Cluster sampling is incorrect, as with this
sampling method the population is divided into multiple groups. Stratified sampling is
incorrect, as with this sampling, participants are divided into subgroups based on the
characteristics they share. Judgement sampling is incorrect, as this entails that the researcher
uses their judgement and selects people with a specific characteristic. The answer can be
found in section 4.3.6 of the study guide.
The correct answer is:
, 3
2026 – S1 – MNM1503 – ASSESSMENT 1 – Q&A
systematic
Question 3
Decision-making is the process of selecting the best option to achieve a specific objective. It
is a daily activity for all people. Which type of decision-making is characterised by high
involvement and/or high investment products?
a.
limited decision-making
b.
routine decision-making
c.
extensive decision-making
d.
rational decision-making
Feedback
Your answer is correct.
The correct answer is “extensive decision-making”; this type of decision-making involves
high involvement and/or high investment in a product, such as a car or a home. “Limited
decision-making” is incorrect; this type of decision-making takes place when a consumer
buys a product such as an LG television, where the investment is nominal and not very high.
“Rational decision-making” is incorrect; this type of decision-making is logical and
sequential, and the emphasis is on listing many possible options and then working out the
best one. “Routine decision-making” is incorrect; this type of decision-making occurs in
everyday situations and involves habitual, low-involvement purchases. In this case,
consumers tend to stick to one brand for a long time. The answer can be found in section
5.4.1 of the study guide
The correct answer is:
extensive decision-making
