Marketing Research Exam 1 with all Correct & 100%
Verified Answers |Latest Version |Already Graded A+
Based on the AMA's definition of marketing research, which of the following is NOT one of the
uses of marketing research?
1. to improve marketing as a process
2. to solve general, not specific, marketing problems
3. to generate, refine, and evaluate marketing problems
4. to monitor marketing performance ✔Correct Answer-2. to solve general, not specific,
marketing problems
Which of the following statements best reflects the purpose of marketing research?
1. to provide consumers with information they need to evaluate products and services at a
profit
2. to link target markets to specific decision makers at all levels within firms
3. to link the consumer to the marketer by providing information that can be used in making
marketing decisions
4. to provide information that improves profitability ✔Correct Answer-3. to link the consumer
to the marketer by providing information that can be used in making marketing decisions
Which of the following marketing information system components gathers information about
events and happenings "outside" of the firm?
1. marketing intelligence
2. consumer information support system
3. external environment reporting system
4. decision support system ✔Correct Answer-1. Marketing Intelligence
Applying marketing research to a specific geographical marketing area is referred to as:
1. area marketing research
2. geographical zone research
3. geocentric research
4. market research ✔Correct Answer-4. Market Research
The difference between basic research and applied research is that applied research is
conducted to:
1. Expand our knowledge, rather than solve a specific problem
2. Understand the basic desires and motives of consumers
3. Determine the most basic desires featured in new products
4. Expand our knowledge to solve a specific problem ✔Correct Answer-4. Expand our
knowledge to solve a specific problem
, Which of the following MIS components uses tools such as break-even analysis, regression
models, and linear programming?
1. marketing research system
2. internal reporting system
3. decision support system
4. marketing intelligence system ✔Correct Answer-3. decision support system
The marketing research process contains multiple steps. The first step of the process is:
1. Establishing the research objectives
2. determining methods of accessing data
3. establishing the need for marketing research
4. defining the problem ✔Correct Answer-3. establishing the need for marketing research
The term "research design" refers to the research approach used to meet the research
objectives. Three widely recognized research designs are:
1. exploratory, descriptive, and casual
2. exploratory, structured, and casual
3. formal research, descriptive, and casual
4. descriptive, casual, and exploratory ✔Correct Answer-1. exploratory, descriptive, and casual
What term describes how each sample element is to be drawn from the total population?
1. sample frame
2. sampling unit
3. sample size
4. sample plan ✔Correct Answer-4. sample plan
A _____________ is an abstract idea or concept composed of a set of attitudes or behaviors
that are thought to be related
1. concept
2. objective
3. conclusion
4. construct ✔Correct Answer-4. construct
A ________ is a predesignation of some quantity of a measured attribute or characteristic that
must be achieved for a research objective for a predetermination action to take place
1. measurement
2. construct
3. action standard
4. decision alternative ✔Correct Answer-3. action standard
Who, among the following, is given credit for conducting the first continuous and organized
marketing research and is also recognized today for the "Father of Marketing Research?"
1. Josh Lyman
2. Charlie Young
Verified Answers |Latest Version |Already Graded A+
Based on the AMA's definition of marketing research, which of the following is NOT one of the
uses of marketing research?
1. to improve marketing as a process
2. to solve general, not specific, marketing problems
3. to generate, refine, and evaluate marketing problems
4. to monitor marketing performance ✔Correct Answer-2. to solve general, not specific,
marketing problems
Which of the following statements best reflects the purpose of marketing research?
1. to provide consumers with information they need to evaluate products and services at a
profit
2. to link target markets to specific decision makers at all levels within firms
3. to link the consumer to the marketer by providing information that can be used in making
marketing decisions
4. to provide information that improves profitability ✔Correct Answer-3. to link the consumer
to the marketer by providing information that can be used in making marketing decisions
Which of the following marketing information system components gathers information about
events and happenings "outside" of the firm?
1. marketing intelligence
2. consumer information support system
3. external environment reporting system
4. decision support system ✔Correct Answer-1. Marketing Intelligence
Applying marketing research to a specific geographical marketing area is referred to as:
1. area marketing research
2. geographical zone research
3. geocentric research
4. market research ✔Correct Answer-4. Market Research
The difference between basic research and applied research is that applied research is
conducted to:
1. Expand our knowledge, rather than solve a specific problem
2. Understand the basic desires and motives of consumers
3. Determine the most basic desires featured in new products
4. Expand our knowledge to solve a specific problem ✔Correct Answer-4. Expand our
knowledge to solve a specific problem
, Which of the following MIS components uses tools such as break-even analysis, regression
models, and linear programming?
1. marketing research system
2. internal reporting system
3. decision support system
4. marketing intelligence system ✔Correct Answer-3. decision support system
The marketing research process contains multiple steps. The first step of the process is:
1. Establishing the research objectives
2. determining methods of accessing data
3. establishing the need for marketing research
4. defining the problem ✔Correct Answer-3. establishing the need for marketing research
The term "research design" refers to the research approach used to meet the research
objectives. Three widely recognized research designs are:
1. exploratory, descriptive, and casual
2. exploratory, structured, and casual
3. formal research, descriptive, and casual
4. descriptive, casual, and exploratory ✔Correct Answer-1. exploratory, descriptive, and casual
What term describes how each sample element is to be drawn from the total population?
1. sample frame
2. sampling unit
3. sample size
4. sample plan ✔Correct Answer-4. sample plan
A _____________ is an abstract idea or concept composed of a set of attitudes or behaviors
that are thought to be related
1. concept
2. objective
3. conclusion
4. construct ✔Correct Answer-4. construct
A ________ is a predesignation of some quantity of a measured attribute or characteristic that
must be achieved for a research objective for a predetermination action to take place
1. measurement
2. construct
3. action standard
4. decision alternative ✔Correct Answer-3. action standard
Who, among the following, is given credit for conducting the first continuous and organized
marketing research and is also recognized today for the "Father of Marketing Research?"
1. Josh Lyman
2. Charlie Young
