MARK 3000 Exam 3 Questions
and Answers Verified Solutions
Latest Update (2026/2027)
Question:
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refers to the perceived fairness of the process used to resolve
Choose an answer
brand equity
core customer values
procedural fairness
unsought
Don't know?
Terms in this set (86)
core customer values
defines the basic problem-solving benefits that
customers are seeking
products that customers express such a strong
speciality
preference for that they expend considerable
effort to search for the best suppliers
shopping
type of product that customers spend a fair
amount of time considering alternatives for -
require personal selling and advertising
convenience
type of product that the consumer is not willing to
expend any effort to evaluate prior to purchase,
bought most frequently and immediately without
great comparison
type of product or service that consumers either
, unsought
do not normally think of buying, do not know
about, or would not buy under normal
circumstances
product mix
the complete set of products and services offered
by a firm
breadth
the count of the number of products offered by a
firm
groups of associated items that customers tend to
product line
use together or think of as part of a group of similar
products
depth
the number of products within a product line
brand cannibalization
too much depth - steal sales from yourself, dilute
your own product
an entity like the logo, symbol, or name used by
brand
companies to make their product identifiable
among other products in the marketplace
branding
creating a strong, positive perception of your
company and the product you deliver in your
customer's mind
brand equity
the consumer perception of the brand name of a
product or service - not a direct reflection on the
brand itself
family brand
type of brand with corporate name used across
brands and product lines
brand extension
same brand name in a different product line
and Answers Verified Solutions
Latest Update (2026/2027)
Question:
Learn
Study with Learn
refers to the perceived fairness of the process used to resolve
Choose an answer
brand equity
core customer values
procedural fairness
unsought
Don't know?
Terms in this set (86)
core customer values
defines the basic problem-solving benefits that
customers are seeking
products that customers express such a strong
speciality
preference for that they expend considerable
effort to search for the best suppliers
shopping
type of product that customers spend a fair
amount of time considering alternatives for -
require personal selling and advertising
convenience
type of product that the consumer is not willing to
expend any effort to evaluate prior to purchase,
bought most frequently and immediately without
great comparison
type of product or service that consumers either
, unsought
do not normally think of buying, do not know
about, or would not buy under normal
circumstances
product mix
the complete set of products and services offered
by a firm
breadth
the count of the number of products offered by a
firm
groups of associated items that customers tend to
product line
use together or think of as part of a group of similar
products
depth
the number of products within a product line
brand cannibalization
too much depth - steal sales from yourself, dilute
your own product
an entity like the logo, symbol, or name used by
brand
companies to make their product identifiable
among other products in the marketplace
branding
creating a strong, positive perception of your
company and the product you deliver in your
customer's mind
brand equity
the consumer perception of the brand name of a
product or service - not a direct reflection on the
brand itself
family brand
type of brand with corporate name used across
brands and product lines
brand extension
same brand name in a different product line
