MARK 3000 Chapter 11
Questions and Answers Verified
Solutions Latest Update
(2026/2027)
Question:
Learn
Study with Learn
the one the consumer uses (toothpaste tube)
Choose an answer
secondary package
tertiary package
primary package
secondary packaging
Don't know?
Terms in this set (43)
Core customer value
actual product and associated services
Actual product
brand name, quality level, packaging,
features/design
Associated services (augmented
financing, product warranty, product support
services)
consumer products
products and services used by people for their
personal use
4 types of consumer products
specialty, shopping, convenience, unsought
products which customers express have a strong
specialty products
, preference
- high priced and buyers do not use much time to
compare against other products
- ex: sports cars, wedding gowns
products which consumers will spend a fair amount
shopping products
of time comparing alternatives
- ex: furniture and certain apparel
Convenience products
products for which consumer is not willing to
expend any effort to evaluate prior to purchase
- ex: sugar, laundry detergent, pencils
products that consumers either do not typically
unsought products
think of buying, do not know about, or would not
buy under normal circumstances
- ex: diamond rings, funeral services
product mix
the complete set of all products and services
offered by a firm
groups of associated items that consumers tend to
product lines
use together or think of as part of a group of similar
products or services
PRODUCT MIX - count of the number of product
breadth
lines offered by the firm
PRODUCT LINE - number of products with a
depth
product line
downside of breadth
may be too costly to maintain
downside of depth
may cannibalize brands
firms add new product lines to capture new or
to increase breadth
Questions and Answers Verified
Solutions Latest Update
(2026/2027)
Question:
Learn
Study with Learn
the one the consumer uses (toothpaste tube)
Choose an answer
secondary package
tertiary package
primary package
secondary packaging
Don't know?
Terms in this set (43)
Core customer value
actual product and associated services
Actual product
brand name, quality level, packaging,
features/design
Associated services (augmented
financing, product warranty, product support
services)
consumer products
products and services used by people for their
personal use
4 types of consumer products
specialty, shopping, convenience, unsought
products which customers express have a strong
specialty products
, preference
- high priced and buyers do not use much time to
compare against other products
- ex: sports cars, wedding gowns
products which consumers will spend a fair amount
shopping products
of time comparing alternatives
- ex: furniture and certain apparel
Convenience products
products for which consumer is not willing to
expend any effort to evaluate prior to purchase
- ex: sugar, laundry detergent, pencils
products that consumers either do not typically
unsought products
think of buying, do not know about, or would not
buy under normal circumstances
- ex: diamond rings, funeral services
product mix
the complete set of all products and services
offered by a firm
groups of associated items that consumers tend to
product lines
use together or think of as part of a group of similar
products or services
PRODUCT MIX - count of the number of product
breadth
lines offered by the firm
PRODUCT LINE - number of products with a
depth
product line
downside of breadth
may be too costly to maintain
downside of depth
may cannibalize brands
firms add new product lines to capture new or
to increase breadth
