Social Media Marketing test 1 -Solved
How long did it take the internet to reach 50 million people? - ANS-4 years
What percentage of smartphone owners between the ages of 18-44 state they
cannot recall the last time their mobile phone was not next to them? - ANS-25%
What was the 2015 Oxford Dictionary Word of the Year? - ANS-Face with Tears of
Joy emoji
What is user-generated content? (UGC)? - ANS-any digital content is produced and
shared by end user of an online service or website
Which of the following is NOT an advantage of social media - ANS-unrealistic
customer expectations
consumers now regard social media as a more trustworthy source of information
over traditional marketing communication - ANS-true
Which are social media engagements - ANS-likes + comments + shares + clicks
what is social media reach - ANS-the number of people who have seen any activity
from your social media account
which of the following is a benefit of social media marketing - ANS-all of these
options
what is earned media - ANS-what the public shares digitally and verbally about a
brand
the strongest twitter bios usually contain - ANS-industry targeted keywords
what is a personal vision - ANS-all of these options
what are values - ANS-core principles that give meaning to your life
what are passions - ANS-what intrigue and motivate you in determining how you
choose to spend your time
which of the following are external and help you foresee what you may be facing in
the industry - ANS-opportunities
you are 7 times more likely to be found on Linkedin with a profile picture - ANS-
true
How long did it take the internet to reach 50 million people? - ANS-4 years
What percentage of smartphone owners between the ages of 18-44 state they
cannot recall the last time their mobile phone was not next to them? - ANS-25%
What was the 2015 Oxford Dictionary Word of the Year? - ANS-Face with Tears of
Joy emoji
What is user-generated content? (UGC)? - ANS-any digital content is produced and
shared by end user of an online service or website
Which of the following is NOT an advantage of social media - ANS-unrealistic
customer expectations
consumers now regard social media as a more trustworthy source of information
over traditional marketing communication - ANS-true
Which are social media engagements - ANS-likes + comments + shares + clicks
what is social media reach - ANS-the number of people who have seen any activity
from your social media account
which of the following is a benefit of social media marketing - ANS-all of these
options
what is earned media - ANS-what the public shares digitally and verbally about a
brand
the strongest twitter bios usually contain - ANS-industry targeted keywords
what is a personal vision - ANS-all of these options
what are values - ANS-core principles that give meaning to your life
what are passions - ANS-what intrigue and motivate you in determining how you
choose to spend your time
which of the following are external and help you foresee what you may be facing in
the industry - ANS-opportunities
you are 7 times more likely to be found on Linkedin with a profile picture - ANS-
true
