Social Media Marketing (Actual) Exam Graded A+
Which of the following is NOT a benefit of having a social media strategy? - ANS-
Social media helps you send better emails
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - ANS-True
Which network has the longest life for a piece of content? - ANS-Pinterest
Why are hashtags helpful? - ANS-To aid search, track campaigns, and to influence
the creation of user-generated content.
On which social network should you share content most frequently? - ANS-Twitter
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company
responds. - ANS-True
True or false? You should revisit your KPI's every 18 months. - ANS-False
What is the biggest challenge that most social media practitioners have? - ANS-
Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - ANS-
Distributed
Why do stakeholders matter as you begin to develop your team structure? - ANS-
Stakeholder needs may be the same as your needs and their buy-in may help you
influence senior leaders.
Why would you want a service to help you manage and discover influence? - ANS-
To identify individuals who have the biggest following and high social clout
What do senior leaders care about when it comes to your social media plan? Choose
all that apply. - ANS-Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't
care about what you believe. - ANS-False
What should you do to secure executive buy-in if you're starting a social media
project and don't have a past campaign to use as a benchmark? - ANS-Position
your program as an experiment or pilot
What's the difference between social listening and social monitoring? - ANS-Social
listening centralizes conversations about your brand so that you can join them,
, while social monitoring measures reputation from higher level perspective
How can social media listening increase customer advocacy? - ANS-Responding to
social posts- whether they're positive or negative- shows that you're listening and
your customers are being heard
Why should you be careful about monitoring competitors? - ANS-It's easy to get
consumed with competitive intelligence and lose sight of your unique strategy and
customer
How can social media monitoring inform your sales and product teams? - ANS-
Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs
What should you do if your competitor has a big public blunder? - ANS-Maintain a
helpful approach and have empathy for the company's missteps. Reply thoughtfully
and empathetically to posts where appropriate
Why are UTM parameters so valuable to your social listening and monitoring
program? - ANS-They allow me to track where traffic is coming from on social
media
Visual images are usually things like ________. Choose all that apply. - ANS-
photos; infographics; animated GIFs; illustrations
What is the main benefit of using animated GIFs in social content? - ANS-They help
you demonstrate complex concepts quickly and easily.
"Real-time marketing" refers to: - ANS-Developing content on the fly for local,
national, or global events happening online or offline
Let's say you conduct a content audit on your competitors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do? - ANS-Test out live video on different channels, and see how your
audience responds
True or false? Humanizing your brand gives you a competitive edge because people
like making connections, and they like to invest their time and money in people
they can relate to. - ANS-True
Voice refers to: - ANS-The distinct and steady personality or style of your brand
When developing your brand's tone, _______ is key. - ANS-context
True or false? The longer your social posts, the more likely that content will be seen
and re-shared. - ANS-False
Which of the following is NOT an example of active language you should use on a
Which of the following is NOT a benefit of having a social media strategy? - ANS-
Social media helps you send better emails
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - ANS-True
Which network has the longest life for a piece of content? - ANS-Pinterest
Why are hashtags helpful? - ANS-To aid search, track campaigns, and to influence
the creation of user-generated content.
On which social network should you share content most frequently? - ANS-Twitter
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company
responds. - ANS-True
True or false? You should revisit your KPI's every 18 months. - ANS-False
What is the biggest challenge that most social media practitioners have? - ANS-
Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - ANS-
Distributed
Why do stakeholders matter as you begin to develop your team structure? - ANS-
Stakeholder needs may be the same as your needs and their buy-in may help you
influence senior leaders.
Why would you want a service to help you manage and discover influence? - ANS-
To identify individuals who have the biggest following and high social clout
What do senior leaders care about when it comes to your social media plan? Choose
all that apply. - ANS-Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't
care about what you believe. - ANS-False
What should you do to secure executive buy-in if you're starting a social media
project and don't have a past campaign to use as a benchmark? - ANS-Position
your program as an experiment or pilot
What's the difference between social listening and social monitoring? - ANS-Social
listening centralizes conversations about your brand so that you can join them,
, while social monitoring measures reputation from higher level perspective
How can social media listening increase customer advocacy? - ANS-Responding to
social posts- whether they're positive or negative- shows that you're listening and
your customers are being heard
Why should you be careful about monitoring competitors? - ANS-It's easy to get
consumed with competitive intelligence and lose sight of your unique strategy and
customer
How can social media monitoring inform your sales and product teams? - ANS-
Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs
What should you do if your competitor has a big public blunder? - ANS-Maintain a
helpful approach and have empathy for the company's missteps. Reply thoughtfully
and empathetically to posts where appropriate
Why are UTM parameters so valuable to your social listening and monitoring
program? - ANS-They allow me to track where traffic is coming from on social
media
Visual images are usually things like ________. Choose all that apply. - ANS-
photos; infographics; animated GIFs; illustrations
What is the main benefit of using animated GIFs in social content? - ANS-They help
you demonstrate complex concepts quickly and easily.
"Real-time marketing" refers to: - ANS-Developing content on the fly for local,
national, or global events happening online or offline
Let's say you conduct a content audit on your competitors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do? - ANS-Test out live video on different channels, and see how your
audience responds
True or false? Humanizing your brand gives you a competitive edge because people
like making connections, and they like to invest their time and money in people
they can relate to. - ANS-True
Voice refers to: - ANS-The distinct and steady personality or style of your brand
When developing your brand's tone, _______ is key. - ANS-context
True or false? The longer your social posts, the more likely that content will be seen
and re-shared. - ANS-False
Which of the following is NOT an example of active language you should use on a
