ANSWERS GRADED A PLUS
Certified Meeting Professional Actual EXAM Paper
2026/2027 Questions Answers Questions and Answers
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Question:
Event strategy.
Answer:
Involves the what and why of a meeting, which drives the how or the planning of the meeting.
Question:
Strategic planning.
Answer:
Process by which an organization develops its long range plan of action
Question:
Development role in strategic planning.
Answer:
Answers the question: how will we achieve our organizations mission through our meetings
Question:
Implementation role in strategic planning.
Answer:
Fully understand the strategic goals for the organization and event, and then develop objectives to
achieve those goals.
Question:
,Strategic plan.
Answer:
Long range call to action for a company
Question:
3 distinct elements of strategic planning.
Answer:
Discovery, analysis, and planning (DAP)
Question:
Discovery.
Answer:
Purpose of the event, internal assessment, business environment
Question:
Analysis.
Answer:
Disciplined management requires a solid foundation of data. Variety of information on past events
should be collected.
Question:
Planning.
Answer:
Once discovery and analysis phases are complete, development of events strategic plan begins.
Question:
Mission statement.
,Answer:
Defines the purpose of the organization
Question:
Goals.
Answer:
Broad and general; expected to be achieved over a long term horizon. Used to achieve the mission
Question:
Objectives.
Answer:
Specific and narrow and used to achieve a goal. Tie directly to evaluation measures.
Question:
SMART-ER objectives.
Answer:
E - ethical R - recorded
Question:
Internal factors to determine event feasibility.
Answer:
History Financial Role of the event in the organizations finances and overall strategy Availability of
Human Resources Commitment Marketing and brand considerations
Question:
External factors to determining event feasibility.
Answer:
, Audience Industry Economic context Applicable legislation or regulatory requirements Economic
and social impacts on hosting communities Risks (internal or external)
Question:
Requirements for the event.
Answer:
Financial resources Human Resources Marketing & PR Resources Technology requirements
Logistical requirements Event specific resources Legal or regulatory requirements Evaluation
resources Sustainability resources Safety & security resources
Question:
Financial summary.
Answer:
Fundamental part of your strategic plan Answers: How event will be funded Financial goal of event
What is the event budget How will event respond to budget shortfalls How will event address cash
flow concerns Which currency will be used
Question:
3 things to analyze for financial summary.
Answer:
1- Historical income and expense statements 2- Budget for best and worse case scenario 3- Do any
financial decisions impact policies at an organization? (Fee for family members implies family
members allowed)
Question:
Monitor strategic plan.
Answer:
1- measurable objectives 2- monitoring tools and processes 3- feedback and modification processes