Test Bank Consumer Behavior 15th Edition By Michael Solomon, Cristel Antonia Russell

Test
Bank

, Table of Contents
SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer Ethics, the Marketplace, and the Planet
SECTION 2: MAKING SENSE OF THE WORLD
3. Perceiving and Making Meaning
4. Learning, Remembering, and Knowing
5. Motivation
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
6. Attitudes and How to Change Them
7. Deciding
8. Buying, Using, and Disposing
SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE
IDENTITY
9. Identity and the Self
10. Personality, Values, and Lifestyles
11. Social and Cultural Identity
SECTION 5: BELONGING
12. How Groups Define Us
13. Social Class and Status
14. Culture

,Consumer Behavior, 15e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




1

, 4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our ________.
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

5) What does the study of consumer behavior focus on?
A) How companies advertise products
B) Pricing strategies for businesses to use and avoid
C) Only why consumers buy certain tangible goods or services
D) The processes of selecting, purchasing, using, or disposing of products
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

6) ________ is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
C) Patronage
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking


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