ARE 136 CH 9 | Complete
Questions and Correct Answers
| Graded A+ | Verified Answers
| Latest Version | Brand New
Version!
1. Creativity in ads is required in order to break through ad clutter. a. True
b. False - ANSWER-a. True
2. Successful brands make emotional connections with consumers. a. True
b. False - ANSWER-a. True
3. The usefulness of creativity in advertising ends once the ad has captured
consumer attention. a. True
b. False - ANSWER-b. False
4. Great brands don't just get the attention of consumers, they make emotional
connections with consumers.
a. True
,b. False - ANSWER-a. True
5. Creativity is very different depending on the domain in which it exists. a. True
b. False - ANSWER-b. False
6. To be creative, a person must rely on everyday logic and "the way things are." a.
True
b. False - ANSWER-b. False
7. Howard Gardner's selection of seven of the greatest creative minds of the 20th
century listed individuals from a variety of advertising and promotional fields.
a. True
b. False - ANSWER-b. False
8. In his analysis of some of the most creative people of the 20th century, Gardner
found that they had little interest in social life, usually neglected family members,
and were significantly childlike.
a. True
b. False - ANSWER-a. True
9. According to Gardner, creative people have much less interest in playing by the
rules, acting nice, and being socially acceptable than more ordinary people.
a. True
b. False - ANSWER-a. True
, 10. According to Howard Gardner, absolute commitment to one's creative work is
a positive trait and has no associated disadvantage to it.
a. True
b. False - ANSWER-b. False
11. Gardner found that despite the passion for their work, widely recognized
creative people are particularly shy about getting exposure for their work.
a. True
b. False - ANSWER-b. False
12. The thought processes of creative people are more complex, orderly, and
logical than those of others. a. True
b. False - ANSWER-b. False
13. The creative person appears to strongly desire marginality—being an
outsider—and this marginality provides the
energy needed to push forward with innovative ideas. a. True
b. False - ANSWER-a. True
14. Gardner's findings indicate that high levels of creativity lead to a satisfying
personal life and a carefree professional life.
a. True
b. False - ANSWER-b. False
Questions and Correct Answers
| Graded A+ | Verified Answers
| Latest Version | Brand New
Version!
1. Creativity in ads is required in order to break through ad clutter. a. True
b. False - ANSWER-a. True
2. Successful brands make emotional connections with consumers. a. True
b. False - ANSWER-a. True
3. The usefulness of creativity in advertising ends once the ad has captured
consumer attention. a. True
b. False - ANSWER-b. False
4. Great brands don't just get the attention of consumers, they make emotional
connections with consumers.
a. True
,b. False - ANSWER-a. True
5. Creativity is very different depending on the domain in which it exists. a. True
b. False - ANSWER-b. False
6. To be creative, a person must rely on everyday logic and "the way things are." a.
True
b. False - ANSWER-b. False
7. Howard Gardner's selection of seven of the greatest creative minds of the 20th
century listed individuals from a variety of advertising and promotional fields.
a. True
b. False - ANSWER-b. False
8. In his analysis of some of the most creative people of the 20th century, Gardner
found that they had little interest in social life, usually neglected family members,
and were significantly childlike.
a. True
b. False - ANSWER-a. True
9. According to Gardner, creative people have much less interest in playing by the
rules, acting nice, and being socially acceptable than more ordinary people.
a. True
b. False - ANSWER-a. True
, 10. According to Howard Gardner, absolute commitment to one's creative work is
a positive trait and has no associated disadvantage to it.
a. True
b. False - ANSWER-b. False
11. Gardner found that despite the passion for their work, widely recognized
creative people are particularly shy about getting exposure for their work.
a. True
b. False - ANSWER-b. False
12. The thought processes of creative people are more complex, orderly, and
logical than those of others. a. True
b. False - ANSWER-b. False
13. The creative person appears to strongly desire marginality—being an
outsider—and this marginality provides the
energy needed to push forward with innovative ideas. a. True
b. False - ANSWER-a. True
14. Gardner's findings indicate that high levels of creativity lead to a satisfying
personal life and a carefree professional life.
a. True
b. False - ANSWER-b. False
