Test Bank – Marketing, 2026 Release by
Shane C. Hunt, Mello & Deitz
"A furniture company that makes its marketing program elements uniform, targeting an
entire region with similar products, is demonstrating which of the following?" - answer-
Standardization
"According to class lecture, the most important, and oftentimes most difficult, part of the
marketing research process is" - answer-Problem Definition
"If a certain country considered handshakes in business transactions to be taboo and
preferred to use nodding, this would be an example of differences in _____ forces." -
answer-Socioculture
"Age, income, education, location, and gender are all examples of common" - answer-
Demographic variables (characteristics of a population
"Keller Baseball Bat Company is known to focus only on one market - the major
leagues. Keller only makes bats for that one market. Given what you know, Keller is
using which of the following targeting strategies:" - answer-Concentrated (single market)
"If Bloomingdale's wants to learn about consumers' attitudes toward on-line purchases
and conducts a study to acquire this information, this study would collect ____________
data." - answer-Primary
"According to the Figure, which product is the primary competitor of Product C?" -
answer-
Mountain Dew is known to market its products based on a particular lifestyle and
personality. It is therefore using which of the following segmentation strategies: -
answer-Psychographics (personality, motives, lifestyle)
Kix cereal is aimed at mothers with children under age twelve. These mothers represent
Kix s: - answer-Target Market
"Marissa goes to Target to purchase school supplies for her two children. As she is
approaching the check-out counter, she sees a vase she just has to have and buys it
immediately. Marissa's purchase of the vase is an example of" - answer-Impulse buying
"The following three scenarios can best be described as: 1) person wants to take their
significant other to the best restaurant in town. He/she searches the internet for
restaurants, reads reviews of restaurants on Yelp, asks friends and family about their
experiences with restaurants, and recalls past restaurant experiences before making a
, decision. 2) A person wants to take a medieval art history class at one of three colleges
in the city. He/she checks the internet for information about the differences between the
offerings before ultimately choosing one. 3) A person walks into a convenience store
and picks up his/her favorite cola. Match these actions to their respective buyer
behaviors." - answer-1) Limited Problem Solving
2) extended problem solving
3) Routinized decision making
"Imagine you wanted to use the American Customer Satisfaction Index data for a school
project on the hotel industry. In this case, the ACSI data are best described as: -
answer-External Search
The professor evaluations featured on RateMyProfessors.com are examples of
information used in _________ information search. - answer-External
Adaptation is most appropriate in countries with which of the following characteristics? -
answer-language, culture, regulations, income level, economic conditions, infrastructure
"Litzie just bought a new Samsung flat screen television from Best Buy. She was
considering buying the Samsung, a Sony model, or a Panasonic. After she got the
television home, she got a nagging feeling that she made the wrong choice. What is the
formal term for the sinking feeling that Litzie is experiencing?" - answer-Cognitive
dissonance
"The most basic (i.e., lowest) level of needs in Maslow s hierarchy that need to be
addressed first is:" - answer-Physiological needs
"Based on our discussion on irrational decision making, for which of the following
products would consumers most likely use an irrational decision process:" - answer-
"When Trevor realizes his liquor cabinet supply was devastated by last weekend's party,
he first retrieves information from his memory about what types of liquor he and his
friends like most and then asks the attractive clerk at the liquor store what she would
recommend. Trevor started with a(n) _____ search and then progressed to a(n) _____
search." - answer-Internal, External
A friend of mine bought a Yamaha motor for his boat because he believes that the most
reliable motors come from Japan. This scenario is an example of: - answer-Heuristics
(mental shortcuts)
"John wants to be able to show that an advertisement that elicits happiness causes
more people to purchase a product than an advertisement that elicits anger. He has a
lot of information about this issue and he now wants to pick the best way to test this
issue. Given what you know, the best way to conduct this research is to use
___________. - answer-Casual experimental research
Shane C. Hunt, Mello & Deitz
"A furniture company that makes its marketing program elements uniform, targeting an
entire region with similar products, is demonstrating which of the following?" - answer-
Standardization
"According to class lecture, the most important, and oftentimes most difficult, part of the
marketing research process is" - answer-Problem Definition
"If a certain country considered handshakes in business transactions to be taboo and
preferred to use nodding, this would be an example of differences in _____ forces." -
answer-Socioculture
"Age, income, education, location, and gender are all examples of common" - answer-
Demographic variables (characteristics of a population
"Keller Baseball Bat Company is known to focus only on one market - the major
leagues. Keller only makes bats for that one market. Given what you know, Keller is
using which of the following targeting strategies:" - answer-Concentrated (single market)
"If Bloomingdale's wants to learn about consumers' attitudes toward on-line purchases
and conducts a study to acquire this information, this study would collect ____________
data." - answer-Primary
"According to the Figure, which product is the primary competitor of Product C?" -
answer-
Mountain Dew is known to market its products based on a particular lifestyle and
personality. It is therefore using which of the following segmentation strategies: -
answer-Psychographics (personality, motives, lifestyle)
Kix cereal is aimed at mothers with children under age twelve. These mothers represent
Kix s: - answer-Target Market
"Marissa goes to Target to purchase school supplies for her two children. As she is
approaching the check-out counter, she sees a vase she just has to have and buys it
immediately. Marissa's purchase of the vase is an example of" - answer-Impulse buying
"The following three scenarios can best be described as: 1) person wants to take their
significant other to the best restaurant in town. He/she searches the internet for
restaurants, reads reviews of restaurants on Yelp, asks friends and family about their
experiences with restaurants, and recalls past restaurant experiences before making a
, decision. 2) A person wants to take a medieval art history class at one of three colleges
in the city. He/she checks the internet for information about the differences between the
offerings before ultimately choosing one. 3) A person walks into a convenience store
and picks up his/her favorite cola. Match these actions to their respective buyer
behaviors." - answer-1) Limited Problem Solving
2) extended problem solving
3) Routinized decision making
"Imagine you wanted to use the American Customer Satisfaction Index data for a school
project on the hotel industry. In this case, the ACSI data are best described as: -
answer-External Search
The professor evaluations featured on RateMyProfessors.com are examples of
information used in _________ information search. - answer-External
Adaptation is most appropriate in countries with which of the following characteristics? -
answer-language, culture, regulations, income level, economic conditions, infrastructure
"Litzie just bought a new Samsung flat screen television from Best Buy. She was
considering buying the Samsung, a Sony model, or a Panasonic. After she got the
television home, she got a nagging feeling that she made the wrong choice. What is the
formal term for the sinking feeling that Litzie is experiencing?" - answer-Cognitive
dissonance
"The most basic (i.e., lowest) level of needs in Maslow s hierarchy that need to be
addressed first is:" - answer-Physiological needs
"Based on our discussion on irrational decision making, for which of the following
products would consumers most likely use an irrational decision process:" - answer-
"When Trevor realizes his liquor cabinet supply was devastated by last weekend's party,
he first retrieves information from his memory about what types of liquor he and his
friends like most and then asks the attractive clerk at the liquor store what she would
recommend. Trevor started with a(n) _____ search and then progressed to a(n) _____
search." - answer-Internal, External
A friend of mine bought a Yamaha motor for his boat because he believes that the most
reliable motors come from Japan. This scenario is an example of: - answer-Heuristics
(mental shortcuts)
"John wants to be able to show that an advertisement that elicits happiness causes
more people to purchase a product than an advertisement that elicits anger. He has a
lot of information about this issue and he now wants to pick the best way to test this
issue. Given what you know, the best way to conduct this research is to use
___________. - answer-Casual experimental research
