Test Bank for Business Analytics: Data
Analysis & Decision Making, 8th Edition by
Albright
Employees working primarily at the ________ decision level interact directly with
customers and
handle all the routine transactions where their decisions follow predetermined policies
and
procedures that spell out how to handle different situations. - answer- operational
Which of the following best describes an operational-level decision? - answer-
programmed decisions that deal directly with customers
Clara Thomas is an employee at the Citizens Trade Bank. What type of decisions will
she undertake
if her responsibilities include receiving customer queries, fixing appointments for sales
representatives of the bank, and tracking potential clients through call records? -
answer- operational decisions
Business intelligence is said to be used at the ________ if companies use it to bring
meaningful,
performance-related information to all employees - answer- operational level
Which of the following is a difference between operational-level and tactical-level
decision
making? - answer- Operational decisions require detailed, structured information about
actual transactions by
customers, whereas tactical decisions need more aggregated information to monitor
success
and plan next steps
People at ________ levels in an organization draw on business intelligence to make
decisions
related to marketing plans, product development, and departmental budgets. - answer-
tactical
Which of the following best describes tactical-level decisions? - answer- mid-level
decisions undertaken by managers on issues like product development and
membership drives
Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in
Washington.
,What level of decision making would Josh be involved in if he undertakes decisions on
promotional campaigns, guerilla marketing, and brand awareness? - answer- tactical
Which of the following is a characteristic of decisions made at an organization's
strategic level? - answer- They have widespread effects which impact suppliers,
customers, and the whole industry
______ decisions affect the organization and beyond and are guided by the leadership
of the
organization toward a long-term strategy. - answer- strategic
Which of the following is a difference between strategic-level and operational-level
decision
making? - answer- The business intelligence needed to make decisions is less
structured at the strategic level
than at the operational level.
Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of
decisions would
she have to make if Wilderness decides to open a new branch of the company in
Chicago? - answer- strategic-level decisions
Intelligent agents that extract business intelligence from publicly accessible websites
are also
known as ________. - answer- bots
Which of the following functions do intelligent agents undertake in business
intelligence? - answer- extracting useful business information from publicly accessible
websites
Which of the following is a function of bots? - answer- They collect data from web pages
on behalf of a user
Which of the following functions does an intelligent agent perform? - answer- classifying
and indexing web pages for search engines
_______ are used by infomediaries to retrieve current product prices from different
vendors. - answer- bots
iTicket, an online event-ticketing site, recently discovered that most of its good seats for
a widely
anticipated concert were preemptively booked in bulk by brokers. This resulted in a
shortage of
tickets that the public could have bought themselves. Which of the following would have
best
helped the brokers to book tickets in such large numbers? - answer- bots
, Which of the following functions do intelligent agents perform in the context of search
engines? - answer- retrieving downloadable files from online sources
Data mining approaches and statistical techniques used to predict future behavior,
especially to
unlock the value of business intelligence for strategy, are known as ________. -
answer- predictive analytics
Which of the following statements accurately defines the term predictive analytics? -
answer- data mining approaches and statistical techniques used to predict future
behavior, especially
to unlock the value of business intelligence for strategy
Which of the following is a function of predictive analytics? - answer- to unlock the value
of business intelligence for strategy
Which of the following is an accurate definition of online analytical processing? -
answer- retrieving, examining, and drilling data into specific groupings
Which of the following methods categorizes massive amounts of data stored in data
warehouses to
reveal significant patterns and trends in the data? - answer- online analytical processing
_______ systems allow users to interactively retrieve meaningful information from data,
examining it from many different perspectives, and drilling it down into specific
groupings - answer- Online analytical processing
Which of the following is a function of online analytical processing? - answer- helping
organizations spot suspicious activity
Which among the following software tools is commonly used as the front end for data
retrieval and
analysis in most business intelligence tools? - answer- MS Excel
James, who works in the marketing department of the Whistlewoods Hotel, has been
given the
responsibility of identifying patterns in the preferences of guests who have repeatedly
visited the
hotel in the past ten years. Which of the following would best help him categorize the
massive
amounts of data to reveal preferences of guests, such as type of suite, room service,
etc.? - answer- online analytical processing
Which of the following analyses is used by Amazon to show sections titled "Frequently
Bought
Analysis & Decision Making, 8th Edition by
Albright
Employees working primarily at the ________ decision level interact directly with
customers and
handle all the routine transactions where their decisions follow predetermined policies
and
procedures that spell out how to handle different situations. - answer- operational
Which of the following best describes an operational-level decision? - answer-
programmed decisions that deal directly with customers
Clara Thomas is an employee at the Citizens Trade Bank. What type of decisions will
she undertake
if her responsibilities include receiving customer queries, fixing appointments for sales
representatives of the bank, and tracking potential clients through call records? -
answer- operational decisions
Business intelligence is said to be used at the ________ if companies use it to bring
meaningful,
performance-related information to all employees - answer- operational level
Which of the following is a difference between operational-level and tactical-level
decision
making? - answer- Operational decisions require detailed, structured information about
actual transactions by
customers, whereas tactical decisions need more aggregated information to monitor
success
and plan next steps
People at ________ levels in an organization draw on business intelligence to make
decisions
related to marketing plans, product development, and departmental budgets. - answer-
tactical
Which of the following best describes tactical-level decisions? - answer- mid-level
decisions undertaken by managers on issues like product development and
membership drives
Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in
Washington.
,What level of decision making would Josh be involved in if he undertakes decisions on
promotional campaigns, guerilla marketing, and brand awareness? - answer- tactical
Which of the following is a characteristic of decisions made at an organization's
strategic level? - answer- They have widespread effects which impact suppliers,
customers, and the whole industry
______ decisions affect the organization and beyond and are guided by the leadership
of the
organization toward a long-term strategy. - answer- strategic
Which of the following is a difference between strategic-level and operational-level
decision
making? - answer- The business intelligence needed to make decisions is less
structured at the strategic level
than at the operational level.
Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of
decisions would
she have to make if Wilderness decides to open a new branch of the company in
Chicago? - answer- strategic-level decisions
Intelligent agents that extract business intelligence from publicly accessible websites
are also
known as ________. - answer- bots
Which of the following functions do intelligent agents undertake in business
intelligence? - answer- extracting useful business information from publicly accessible
websites
Which of the following is a function of bots? - answer- They collect data from web pages
on behalf of a user
Which of the following functions does an intelligent agent perform? - answer- classifying
and indexing web pages for search engines
_______ are used by infomediaries to retrieve current product prices from different
vendors. - answer- bots
iTicket, an online event-ticketing site, recently discovered that most of its good seats for
a widely
anticipated concert were preemptively booked in bulk by brokers. This resulted in a
shortage of
tickets that the public could have bought themselves. Which of the following would have
best
helped the brokers to book tickets in such large numbers? - answer- bots
, Which of the following functions do intelligent agents perform in the context of search
engines? - answer- retrieving downloadable files from online sources
Data mining approaches and statistical techniques used to predict future behavior,
especially to
unlock the value of business intelligence for strategy, are known as ________. -
answer- predictive analytics
Which of the following statements accurately defines the term predictive analytics? -
answer- data mining approaches and statistical techniques used to predict future
behavior, especially
to unlock the value of business intelligence for strategy
Which of the following is a function of predictive analytics? - answer- to unlock the value
of business intelligence for strategy
Which of the following is an accurate definition of online analytical processing? -
answer- retrieving, examining, and drilling data into specific groupings
Which of the following methods categorizes massive amounts of data stored in data
warehouses to
reveal significant patterns and trends in the data? - answer- online analytical processing
_______ systems allow users to interactively retrieve meaningful information from data,
examining it from many different perspectives, and drilling it down into specific
groupings - answer- Online analytical processing
Which of the following is a function of online analytical processing? - answer- helping
organizations spot suspicious activity
Which among the following software tools is commonly used as the front end for data
retrieval and
analysis in most business intelligence tools? - answer- MS Excel
James, who works in the marketing department of the Whistlewoods Hotel, has been
given the
responsibility of identifying patterns in the preferences of guests who have repeatedly
visited the
hotel in the past ten years. Which of the following would best help him categorize the
massive
amounts of data to reveal preferences of guests, such as type of suite, room service,
etc.? - answer- online analytical processing
Which of the following analyses is used by Amazon to show sections titled "Frequently
Bought
