MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
1. In the past -the way firms advertise
decade, how - the way individuals & organizations communicate
has technolo- -fueled globalization & data-driven decision making
gy helped bring - redefined concepts of software and computing
about radical - raised privacy & security concerns
changes across -crushed costs
industries and
throughout soci-
eties?
2. What is the im- First, they come to market with a set of performance attributes that existing
pact of a disrup- customers don't value. Second, over time the performance attributes improve to
tive technology? the point where they invade established markets.
What is its trajec- - found in many innovations that have brought about the shift from analog to
tory? Why do we digital
care? - trajectory: fast/cheap technology advancement
3. mental model explanation of someones thought process/ how something works in the real
world
- IS are defined by mental models of their designers (both business and techni-
cal)
4. disruptive tech- an innovation that helps create a new market and value network, and eventually
nology disrupts an existing market and value network, displacing an earlier technology
5. To what de- - Finance: IPOs (Initial public stock offerings) use tech industry as fertile ground
gree has technol- for new firms. --> Need to understand role of tech to accurately guess how much
ogy permeated a company is worth.
every manage- - Accounting: The numbers used by accountants are all recorded, stored, and
ment discipline? reported by information systems, and the reliability of any audit is inherently tied
Be able to give to the reliability of the underlying technology.
a few examples - Marketing: The ability to track customers, analyze campaign results, and modify
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
of how technolo- tactics has amped up the return on investment of marketing dollars, with firms
gy has changed increasingly shifting spending from tough-to-track media such as print, radio, and
areas such as television to the Web. Also, word of mouth through social media is big.
finance, market-
ing, operations,
accounting, etc.
6. What kinds of - those that require heavy programming skills to those that are focused on design,
jobs are avail- process, project management, privacy, and strategy
able to someone - ex. programmers, user-interface design, process design, chief information offi-
with an IT back- cer, chief technology officer, etc
ground?
7. sustainable com- financial performance that consistently outperforms their industry peers
petitive advan-
tage
8. operational ef- refers to performing the same tasks better than rivals perform them
fectiveness --> sometimes hard bc easy to mimic technology
9. fast follower exists when savvy rivals watch a pioneer's efforts, learn from their successes and
problem missteps, then enter the market quickly with a comparable or superior product at
a lower cost.
10. strategic posi- refers to performing different activities from those of rivals, or the same activities
tioning in a different way
11. How is op- - operational effectiveness can be easily matched, and therefore is not a sufficient
erational effec- way of yielding sustainable dominance over competition, but strategic positioning
tiveness differ- is because it is creating advantages that competitors struggle to match.
ent than strate-
gic positioning?
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
12. To what de- technology can also play a critical role in creating and strengthening strategic
gree can technol- differences
ogy-based com-
petition create
operational ef-
fectiveness?
13. What are the (1) valuable
four characteris- (2) rare
tics of a resource (3) imperfectly imitable (tough to imitate)
that might possi- (4) nonsubstitutable
bly yield sustain-
able CA?
14. straddling attempts to occupy more than one position while failing to match the benefits of
a more efficient, singular focused rival
15. resource-based strategic thinking approach saying that if a firm is to maintain sustainable com-
view of petitive advantage, it must control a set of exploitable resources that have four
competitive critical characteristics: valuable, rare, imperfectly imitable, nonsubstitutable.
advantage
16. Why is technol- technology is almost always mandatory in imitation-resistant value chain
ogy critical to - ex. FreshDirect, Amazon, Zara
enabling com-
petitive advan-
tage? What are
some examples
of firms that have
used technology
to organize for
sustained com-
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
petitive advan-
tage?
17. Imitation-resis- a way of doing business that others will struggle to replicate
tant value chain
18. value chain The set of interrelated activities that bring products or services to market
-Primary components:
Inbound logistics—getting needed materials and other inputs into the firm from
suppliers
Operations—turning inputs into products or services
Outbound logistics—delivering products or services to consumers, distribution
centers, retailers, or other partners
Marketing and sales—customer engagement, pricing, promotion, and transac-
tion
Support—service, maintenance, and customer support
- Secondary components:
Firm infrastructure—functions that support the whole firm, including general
management, planning, IS, and finance
Human resource management—recruiting, hiring, training, and development
Technology / research and development—new product and process design
Procurement—sourcing and purchasing functions
19. brand the symbolic embodiment of all the information connected with a product or
service
- can be an exponentially powerful resource for competitive advantage
20. What is the rela- - Put simply, it's not the time lead or the technology; it's what a firm does with its
tionship between time lead and technology.
timing, technol- - Moving first pays off when the time lead is used to create critical resources that
ogy and the are valuable, rare, tough to imitate, and lack substitutes. Anything less risks the
creation of re-
Study online at https://quizlet.com/_eq9ofr
1. In the past -the way firms advertise
decade, how - the way individuals & organizations communicate
has technolo- -fueled globalization & data-driven decision making
gy helped bring - redefined concepts of software and computing
about radical - raised privacy & security concerns
changes across -crushed costs
industries and
throughout soci-
eties?
2. What is the im- First, they come to market with a set of performance attributes that existing
pact of a disrup- customers don't value. Second, over time the performance attributes improve to
tive technology? the point where they invade established markets.
What is its trajec- - found in many innovations that have brought about the shift from analog to
tory? Why do we digital
care? - trajectory: fast/cheap technology advancement
3. mental model explanation of someones thought process/ how something works in the real
world
- IS are defined by mental models of their designers (both business and techni-
cal)
4. disruptive tech- an innovation that helps create a new market and value network, and eventually
nology disrupts an existing market and value network, displacing an earlier technology
5. To what de- - Finance: IPOs (Initial public stock offerings) use tech industry as fertile ground
gree has technol- for new firms. --> Need to understand role of tech to accurately guess how much
ogy permeated a company is worth.
every manage- - Accounting: The numbers used by accountants are all recorded, stored, and
ment discipline? reported by information systems, and the reliability of any audit is inherently tied
Be able to give to the reliability of the underlying technology.
a few examples - Marketing: The ability to track customers, analyze campaign results, and modify
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
of how technolo- tactics has amped up the return on investment of marketing dollars, with firms
gy has changed increasingly shifting spending from tough-to-track media such as print, radio, and
areas such as television to the Web. Also, word of mouth through social media is big.
finance, market-
ing, operations,
accounting, etc.
6. What kinds of - those that require heavy programming skills to those that are focused on design,
jobs are avail- process, project management, privacy, and strategy
able to someone - ex. programmers, user-interface design, process design, chief information offi-
with an IT back- cer, chief technology officer, etc
ground?
7. sustainable com- financial performance that consistently outperforms their industry peers
petitive advan-
tage
8. operational ef- refers to performing the same tasks better than rivals perform them
fectiveness --> sometimes hard bc easy to mimic technology
9. fast follower exists when savvy rivals watch a pioneer's efforts, learn from their successes and
problem missteps, then enter the market quickly with a comparable or superior product at
a lower cost.
10. strategic posi- refers to performing different activities from those of rivals, or the same activities
tioning in a different way
11. How is op- - operational effectiveness can be easily matched, and therefore is not a sufficient
erational effec- way of yielding sustainable dominance over competition, but strategic positioning
tiveness differ- is because it is creating advantages that competitors struggle to match.
ent than strate-
gic positioning?
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
12. To what de- technology can also play a critical role in creating and strengthening strategic
gree can technol- differences
ogy-based com-
petition create
operational ef-
fectiveness?
13. What are the (1) valuable
four characteris- (2) rare
tics of a resource (3) imperfectly imitable (tough to imitate)
that might possi- (4) nonsubstitutable
bly yield sustain-
able CA?
14. straddling attempts to occupy more than one position while failing to match the benefits of
a more efficient, singular focused rival
15. resource-based strategic thinking approach saying that if a firm is to maintain sustainable com-
view of petitive advantage, it must control a set of exploitable resources that have four
competitive critical characteristics: valuable, rare, imperfectly imitable, nonsubstitutable.
advantage
16. Why is technol- technology is almost always mandatory in imitation-resistant value chain
ogy critical to - ex. FreshDirect, Amazon, Zara
enabling com-
petitive advan-
tage? What are
some examples
of firms that have
used technology
to organize for
sustained com-
, MIS 301 EXAM #1
Study online at https://quizlet.com/_eq9ofr
petitive advan-
tage?
17. Imitation-resis- a way of doing business that others will struggle to replicate
tant value chain
18. value chain The set of interrelated activities that bring products or services to market
-Primary components:
Inbound logistics—getting needed materials and other inputs into the firm from
suppliers
Operations—turning inputs into products or services
Outbound logistics—delivering products or services to consumers, distribution
centers, retailers, or other partners
Marketing and sales—customer engagement, pricing, promotion, and transac-
tion
Support—service, maintenance, and customer support
- Secondary components:
Firm infrastructure—functions that support the whole firm, including general
management, planning, IS, and finance
Human resource management—recruiting, hiring, training, and development
Technology / research and development—new product and process design
Procurement—sourcing and purchasing functions
19. brand the symbolic embodiment of all the information connected with a product or
service
- can be an exponentially powerful resource for competitive advantage
20. What is the rela- - Put simply, it's not the time lead or the technology; it's what a firm does with its
tionship between time lead and technology.
timing, technol- - Moving first pays off when the time lead is used to create critical resources that
ogy and the are valuable, rare, tough to imitate, and lack substitutes. Anything less risks the
creation of re-
