CM360 Certification
Study online at https://quizlet.com/_ecj1ca
1. A client would like to better understand how Cam- 1. People visit website with
paign Manager 360 works.What's the correct order of
ad space
steps you'd use to describe Campaign Manager 360's2. CM360 selects an ad to
process? use the space
3. Using audience and
CM360 selects an ad to use the space. contextual signals, CM360
People visit the website with ad space supplies a creative option
The ad serves and sends performance info to CM360 4. The ad serves and
Using audience and contextual signals, CM360 sup- sends performance info to
plies a creative option. CM360
2. A computer repair shop has decided to focus their Desktop ads for computer
outreach efforts and develop a desktop ad cam- building and repair
paign.Which ad placement option would they include
in their campaign?
Tablet app for tips and tricks for PC ownership
Desktop ads for computer building and repair
Mobile discussion website for a PC-owning communi-
ty
Audio ads on a technology news-streaming app for
mobile
3. A dental care products company would like to start A creative for an electric
using Campaign Manager 360 to begin a smart- toothbrush is mobile-op-
phone-focused mobile ad campaign.Which scenario timized and leads to their
reflects a consideration the company should be aware mobile company website.
of when advertising on a smartphone?
A creative for dental floss is a dynamic animation, with
HTML5 assets, and needs a strong Internet connec-
tion.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
A creative for an electric toothbrush is mobile-opti-
mized and leads to their mobile company website.
A creative for mouthwash is a long-length video ad
that sends users to a dental care information web-
page.
A creative for organic toothpaste is large, animated,
and has detailed flight specifications.
4. A fitness apparel brand is launching a new line of Floodlight Report and
high-impact workout attire. They want to report on Reach report
how many new and unique users are purchasing their
items and are being reached by their media cam-
paigns.Which reports should they be reviewing?
Standard report and Floodlight Report
Standard report and Reach report
Floodlight Report and Summary report
Floodlight Report and Reach report
5. A fitness equipment company is setting up their cam- Display, rich media, audio,
paign and is ready to upload creatives to be hosted in and in-stream Video
Campaign Manager 360.What four options are avail-
able to them?
Display, in-stream Video, and Connected TV ads
Display, rich media, audio, and in-stream Video
Display, audio, in-stream, and mobile ads
Display, rich media, Connected TV, and audio ads
6. A furniture company wants to start using Campaign A creative for their sec-
Manager 360 to start advertising across mobile plat- tional couch is mobile-op-
forms, focusing primarily on smartphones.Which sce- timized, directing to their
nario represents a consideration to bear in mind for mobile website.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
advertising on a smartphone?
A creative for their sectional couch is mobile-opti-
mized, directing to their mobile website.
A creative for coffee tables is a long-length video ad
directing users to their mobile design studio.
A creative for throw pillows is a dynamic animation
and requires a strong Wi-Fi and broadband connec-
tion.
A creative for all 8x10 rugs is extra large, animated,
with very detailed flight specifications.
7. A home improvement store has rebranded some of The Floodlight Report and
the hardware they sell. They want to determine the Reach report
impact of their media campaigns by seeing how many
new and unique users have bought their hardware
and have seen their ads. Which reports will help them
do this?
The Standard report and the Unique reach report
The Standard report and Floodlight Report
The Floodlight Report and the Unique reach report
The Floodlight Report and Reach report
8. A hotel client asks you to measure how many users Use a custom variable.
participated in their rewards program.Which Flood-
light capability would you use to measure the infor-
mation they've requested?
Use a custom parameter.
Use a custom variable.
Use a custom metric.
Use a custom attribution.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
9. A marketer is using new creatives to expand an ad The marketer should use
campaign for a tea shop.Which set of steps are rele- creative rotation rules,
vant in the creative-serving process? creative weight, and cre-
ative scheduling.
The marketer should use creative rotation rules, cre-
ative flight dates, and creative scheduling.
The marketer should use creative rotation rules, cre-
ative weight, and creative type.
The marketer should use creative length, creative
weight, and creative scheduling.
The marketer should use creative rotation rules, cre-
ative weight, and creative scheduling.
10. A national medical device company is ready to launch Agency trafficker
their campaign for a new wheelchair.Which role within
their organization has the ability to send the Cam-
paign Manager 360 tags to advertisers?
Agency creative planner
Agency media planner
Agency trafficker
Agency administrator
11. A national motorcycle manufacturer has run a cam- They should look at the
paign across all devices, such as desktop, mobile standard report with plat-
phones, and tablets. They want to understand which form type dimension.
devices their ads have appeared on.Which report
should they look at?
They should look at the standard report with same-de-
vice conversions dimension.
They should look at the standard report with environ-
Study online at https://quizlet.com/_ecj1ca
1. A client would like to better understand how Cam- 1. People visit website with
paign Manager 360 works.What's the correct order of
ad space
steps you'd use to describe Campaign Manager 360's2. CM360 selects an ad to
process? use the space
3. Using audience and
CM360 selects an ad to use the space. contextual signals, CM360
People visit the website with ad space supplies a creative option
The ad serves and sends performance info to CM360 4. The ad serves and
Using audience and contextual signals, CM360 sup- sends performance info to
plies a creative option. CM360
2. A computer repair shop has decided to focus their Desktop ads for computer
outreach efforts and develop a desktop ad cam- building and repair
paign.Which ad placement option would they include
in their campaign?
Tablet app for tips and tricks for PC ownership
Desktop ads for computer building and repair
Mobile discussion website for a PC-owning communi-
ty
Audio ads on a technology news-streaming app for
mobile
3. A dental care products company would like to start A creative for an electric
using Campaign Manager 360 to begin a smart- toothbrush is mobile-op-
phone-focused mobile ad campaign.Which scenario timized and leads to their
reflects a consideration the company should be aware mobile company website.
of when advertising on a smartphone?
A creative for dental floss is a dynamic animation, with
HTML5 assets, and needs a strong Internet connec-
tion.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
A creative for an electric toothbrush is mobile-opti-
mized and leads to their mobile company website.
A creative for mouthwash is a long-length video ad
that sends users to a dental care information web-
page.
A creative for organic toothpaste is large, animated,
and has detailed flight specifications.
4. A fitness apparel brand is launching a new line of Floodlight Report and
high-impact workout attire. They want to report on Reach report
how many new and unique users are purchasing their
items and are being reached by their media cam-
paigns.Which reports should they be reviewing?
Standard report and Floodlight Report
Standard report and Reach report
Floodlight Report and Summary report
Floodlight Report and Reach report
5. A fitness equipment company is setting up their cam- Display, rich media, audio,
paign and is ready to upload creatives to be hosted in and in-stream Video
Campaign Manager 360.What four options are avail-
able to them?
Display, in-stream Video, and Connected TV ads
Display, rich media, audio, and in-stream Video
Display, audio, in-stream, and mobile ads
Display, rich media, Connected TV, and audio ads
6. A furniture company wants to start using Campaign A creative for their sec-
Manager 360 to start advertising across mobile plat- tional couch is mobile-op-
forms, focusing primarily on smartphones.Which sce- timized, directing to their
nario represents a consideration to bear in mind for mobile website.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
advertising on a smartphone?
A creative for their sectional couch is mobile-opti-
mized, directing to their mobile website.
A creative for coffee tables is a long-length video ad
directing users to their mobile design studio.
A creative for throw pillows is a dynamic animation
and requires a strong Wi-Fi and broadband connec-
tion.
A creative for all 8x10 rugs is extra large, animated,
with very detailed flight specifications.
7. A home improvement store has rebranded some of The Floodlight Report and
the hardware they sell. They want to determine the Reach report
impact of their media campaigns by seeing how many
new and unique users have bought their hardware
and have seen their ads. Which reports will help them
do this?
The Standard report and the Unique reach report
The Standard report and Floodlight Report
The Floodlight Report and the Unique reach report
The Floodlight Report and Reach report
8. A hotel client asks you to measure how many users Use a custom variable.
participated in their rewards program.Which Flood-
light capability would you use to measure the infor-
mation they've requested?
Use a custom parameter.
Use a custom variable.
Use a custom metric.
Use a custom attribution.
, CM360 Certification
Study online at https://quizlet.com/_ecj1ca
9. A marketer is using new creatives to expand an ad The marketer should use
campaign for a tea shop.Which set of steps are rele- creative rotation rules,
vant in the creative-serving process? creative weight, and cre-
ative scheduling.
The marketer should use creative rotation rules, cre-
ative flight dates, and creative scheduling.
The marketer should use creative rotation rules, cre-
ative weight, and creative type.
The marketer should use creative length, creative
weight, and creative scheduling.
The marketer should use creative rotation rules, cre-
ative weight, and creative scheduling.
10. A national medical device company is ready to launch Agency trafficker
their campaign for a new wheelchair.Which role within
their organization has the ability to send the Cam-
paign Manager 360 tags to advertisers?
Agency creative planner
Agency media planner
Agency trafficker
Agency administrator
11. A national motorcycle manufacturer has run a cam- They should look at the
paign across all devices, such as desktop, mobile standard report with plat-
phones, and tablets. They want to understand which form type dimension.
devices their ads have appeared on.Which report
should they look at?
They should look at the standard report with same-de-
vice conversions dimension.
They should look at the standard report with environ-
