CSIS 484 Midterm Question and
answers 100% correct 2026/2027
What is the difference between Internet and the WWW? Examples of Internet but not WWW apps? -
correct answer ✔--Internet is an interconnected network of thousand of networks and millions of
computers (referred to as hosts)
--WWW is one of Internet's most popular services, providing access to billions of Webpages
--
How was the internet created? - correct answer ✔-Innovation Phase
-Institutional Phase
Innovation Phase - correct answer ✔-Military funding
-Original purpose of Internet was linking large mainframe computers on different college campuses
-DOD contributed $1 million to develop it into a robust military communication system that could
withstand nuclear war—created ARPAnet
Institutional Phase - correct answer ✔-First personal (home) computers by Altair, Apple and IBM
-In 1986, NSF assumed responsibility for development of civilian Internet
-Internet is used primarily by universities, libraries and government.
URL structure - correct answer ✔-Protocol - first set of letters at the start of every Web address
-Domain name - the organization's server computer that is housing the document
-Path - resource location on server
Web Page - HTML - correct answer ✔HTML - describes the structure of a web page
, Web Browsers - Market Share - correct answer ✔Internet explorer was the best, now it is google
chrome, mobile vs desktop, safari, internet explorer, fire fox, then opera
Why did internet explorer lose market share? - correct answer ✔-One wrong move after another
---Increased competition (Firefox and Chrome)
---Bad reputation in terms of security and browsing speed: professional organizations default to Firefox
for "security reasons"
---Ended support for older versions of IE : IE 11 or Microsoft Edge : Forcing users to rethink their browser
choice
Definition of marketing - correct answer ✔" Marketing is the science and art of exploring, creating,
and delivering value to satisfy the needs of a target market at a profit. Marketingidentifies unfulfilled
needs and desires. Itdefines, measures and quantifies the size of the identified market and the profit
potential.It pinpoints which segments the company is capable of serving best and it designs and
promotes the appropriate products and services" Philip Kotler
Situational Analysis - correct answer ✔Details the context for your marketing efforts by considering
internal and external factors that could influence marketing strategy
-Four pillars of situational analysis
----The environment
----The business
----The customers
----The competitors
Situational Analysis: The environment - correct answer ✔--Identifying a clear set of considerations or
issues
--Political, economic, social, technological, legal and environmental (PESTLE)
answers 100% correct 2026/2027
What is the difference between Internet and the WWW? Examples of Internet but not WWW apps? -
correct answer ✔--Internet is an interconnected network of thousand of networks and millions of
computers (referred to as hosts)
--WWW is one of Internet's most popular services, providing access to billions of Webpages
--
How was the internet created? - correct answer ✔-Innovation Phase
-Institutional Phase
Innovation Phase - correct answer ✔-Military funding
-Original purpose of Internet was linking large mainframe computers on different college campuses
-DOD contributed $1 million to develop it into a robust military communication system that could
withstand nuclear war—created ARPAnet
Institutional Phase - correct answer ✔-First personal (home) computers by Altair, Apple and IBM
-In 1986, NSF assumed responsibility for development of civilian Internet
-Internet is used primarily by universities, libraries and government.
URL structure - correct answer ✔-Protocol - first set of letters at the start of every Web address
-Domain name - the organization's server computer that is housing the document
-Path - resource location on server
Web Page - HTML - correct answer ✔HTML - describes the structure of a web page
, Web Browsers - Market Share - correct answer ✔Internet explorer was the best, now it is google
chrome, mobile vs desktop, safari, internet explorer, fire fox, then opera
Why did internet explorer lose market share? - correct answer ✔-One wrong move after another
---Increased competition (Firefox and Chrome)
---Bad reputation in terms of security and browsing speed: professional organizations default to Firefox
for "security reasons"
---Ended support for older versions of IE : IE 11 or Microsoft Edge : Forcing users to rethink their browser
choice
Definition of marketing - correct answer ✔" Marketing is the science and art of exploring, creating,
and delivering value to satisfy the needs of a target market at a profit. Marketingidentifies unfulfilled
needs and desires. Itdefines, measures and quantifies the size of the identified market and the profit
potential.It pinpoints which segments the company is capable of serving best and it designs and
promotes the appropriate products and services" Philip Kotler
Situational Analysis - correct answer ✔Details the context for your marketing efforts by considering
internal and external factors that could influence marketing strategy
-Four pillars of situational analysis
----The environment
----The business
----The customers
----The competitors
Situational Analysis: The environment - correct answer ✔--Identifying a clear set of considerations or
issues
--Political, economic, social, technological, legal and environmental (PESTLE)
