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Samenvatting International Business HBO UITGEBREID 2026 + 25 Oefenvragen - Internationaal Management Hofstede Cross-cultureel Trade Incoterms Supply Chain Strategie BRICS Geopolitiek

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COMPLETE INTERNATIONAL BUSINESS — 30+ PAGINA'S! Management (Perlmutter ethno/poly/geo!, entry modes export→greenfield!, Bartlett & Ghoshal transnational!, Blue Ocean!, OLI!), cultuur (Hofstede 6 dimensies NL laag machtsafstand + feminien!, Hall low-context direct!, Trompenaars!, CQ culturele intelligentie!, cultuurschok 4 fasen!), handel (Ricardo comparatief voordeel!, EU 4 vrijheden!, Incoterms FOB/CIF/DDP!, WTO!, wisselkoers hedging!, Letter of Credit!), emerging markets (BRICS!, Bottom of Pyramid Prahalad!, M-Pesa!), supply chain (reshoring + friend-shoring!, JIT vs JIC!, disruption!), marketing (glocalization!, Country of Origin "Made in Germany"!), ethiek (MVO 3P!, Rana Plaza!, CSRD!, SDG's!), geopolitiek (VS-China!, sancties!, scenario planning!). HBO International Business — DE WERELD IS JOUW MARKT!

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Samenvatting International Business — HBO
2026

UITGEBREIDE EDITIE — Internationaal Management, Cross-
cultureel, Trade, Supply Chain, Strategie + 25 Oefenvragen

Complete Examenvoorbereiding — Premium Editie


Versie: 2026 — UITGEBREIDE PREMIUM EDITIE
Geschikt voor: HBO International Business, International Business Administration (IBA)
Inhoud: Internationaal management + cross-cultureel + trade + supply chain + strategie + 25
oefenvragen
Omvang: 30+ pagina's




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, DEEL 1: INTERNATIONAAL MANAGEMENT

1.1 Globalisering en Strategieën

Globalisering = toenemende verbondenheid van landen (handel, cultuur, technologie!)


Drivers:
→ Technologie: internet, logistiek, communicatie → wereld is KLEINER!
→ Liberalisering: vrijhandel, WTO, EU interne markt!
→ Kosten: goedkopere productie (China, Vietnam, India!)
→ Markten: nieuwe afzetmarkten (opkomende economieën!)


Internationalisatiestrategieën (Perlmutter):
→ Ethnocentrisch: thuisland CENTRAAL (wat hier werkt → ook daar!)
→ Polycentrisch: LOKAAL aanpassen (per land anders!)
→ Geocentrisch: WERELDWIJD beste oplossing (best of both!)
→ Regiocentrisch: per REGIO (EU, Azië, Americas!)


Entry modes (markttoetreding):
→ Export: laag risico, laag commitment (via agent/distributeur!)
→ Licentie/franchise: ander bedrijf gebruikt jouw merk (McDonald's!)
→ Joint venture: samenwerking (lokale partner + jouw expertise!)
→ Greenfield: EIGEN vestiging bouwen (hoog risico, hoge controle!)
→ Acquisitie: bestaand bedrijf OVERNEMEN (snel maar: integratie!)
→ Strategic alliance: samenwerking ZONDER fusie (Boeing + partners!)


→ OLI-framework (Dunning):
Ownership: uniek voordeel (technologie, merk!)
Location: WAAROM daar? (kosten, markt, grondstoffen!)
Internalization: ZELF doen vs. uitbesteden?
→ Born global: startup die DIRECT internationaal gaat (tech!)
→ Uppsala-model: geleidelijk internationaliseren (psychic distance!)

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  • international business
  • hbo
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  • internationaal management
  • hofstede
  • cross cultureel
  • trade
  • incoterms
  • supply chain
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