Visual merchandising
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The branch of retail in charge of promoting specific products and services
through engaging visual displays.
Brand promise
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An extension of the company brand that reflects the benefit of doing
business with them—for example, providing quality customer service.
,Customers (or consumers)
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People who purchase goods or services from a business.
Store credit
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This term refers to money that can only be used at that particular store or
retailer. Customers usually get store credit when they return an item and do
not choose, or are not eligible for, a cash refund. Store credit comes in the
form of a physical card or an account balance and can be used by the
customer to purchase items at that store or retailer only.
Comparison shopper
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A shopper who spends a lot of time checking out products and prices
through online sites, visiting different stores, comparing retailer ads and/or
getting the opinions of others either personally or through social media.
Body language cues
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, Conscious or unconscious gestures and movements that express intentions.
These are a key form of nonverbal communication.
Impulse buyer
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A customer who makes quick purchase decisions, often for inexpensive
items that do not have a high importance to the buyer.
Respect for diversity
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The disposition to be respectful of differing opinions, lifestyles,
background, customs, and individual differences.
Innovation/trend buyer
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A customer who is motivated to be one of the first to purchase the newest
technology, fashion or car, eat at the just-opened restaurant, or see the
latest movie. They have an early adopter mindset and want to be
recognized as a trendsetter by others.
Give this one a try later!
The branch of retail in charge of promoting specific products and services
through engaging visual displays.
Brand promise
Give this one a try later!
An extension of the company brand that reflects the benefit of doing
business with them—for example, providing quality customer service.
,Customers (or consumers)
Give this one a try later!
People who purchase goods or services from a business.
Store credit
Give this one a try later!
This term refers to money that can only be used at that particular store or
retailer. Customers usually get store credit when they return an item and do
not choose, or are not eligible for, a cash refund. Store credit comes in the
form of a physical card or an account balance and can be used by the
customer to purchase items at that store or retailer only.
Comparison shopper
Give this one a try later!
A shopper who spends a lot of time checking out products and prices
through online sites, visiting different stores, comparing retailer ads and/or
getting the opinions of others either personally or through social media.
Body language cues
Give this one a try later!
, Conscious or unconscious gestures and movements that express intentions.
These are a key form of nonverbal communication.
Impulse buyer
Give this one a try later!
A customer who makes quick purchase decisions, often for inexpensive
items that do not have a high importance to the buyer.
Respect for diversity
Give this one a try later!
The disposition to be respectful of differing opinions, lifestyles,
background, customs, and individual differences.
Innovation/trend buyer
Give this one a try later!
A customer who is motivated to be one of the first to purchase the newest
technology, fashion or car, eat at the just-opened restaurant, or see the
latest movie. They have an early adopter mindset and want to be
recognized as a trendsetter by others.
