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Exam (elaborations)

NRF BY CUSTOMER SERVICE & SALES FUNDAMENTALS QUESTIONS AND CORRECT ANSWERS

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NRF BY CUSTOMER SERVICE & SALES FUNDAMENTALS QUESTIONS AND CORRECT ANSWERS

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Give 3 examples of what not to say to or ask a customer. And explain why you should
not say those things.


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1. How much you do want to spend? 2. do you want a _____ or a _____? (close
ended) 3. why do you want a ____? ( judging) Also be sensitive when asking
about clothing sizes. (especially women) The right question is May I help
you?




Which of the 6 types of customers are you most like? Explain how this type this type
of customer shops.


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, 1. innovative customer - trendsetter.
2. comparison shopper - wants the best deal.
3. impulse buyer- quick purchase decisions.
4. follower-waits to see latest trends.
5. diverse shopper - hard to predict.
6. recreational shopper - shops for fun.




Give 4 tips to helping customer with returns.


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1. receive return graciously.
2. make policy known.
3. look for alternative they can't get a return.
4. Smooth the way/direct customer to returns.
5. may be circumstances beyond your control.
6. be a helpful go between with angry customers.




What is the best way for customers to learn about a product? Why is this important to
people working in retail?


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Testing out a product is the best way to learn about products. It's much
more difficult to recommend a product if you've never seen or use it.




What could happen if you don't acknowledge a new customer quickly enough?


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, they can walk out the store and you will lose a sale. if you do not greet the
customer within the first 30 seconds, they will feel like they've been waiting
3 to 4 minutes




Give 2 do's and don'ts for effective customer service over the phone.


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Excuse yourself to answer the phone tell them you'll be right back,
answering the phone politely and professionally quickly before the 3 ring,
Identify yourself and department, don't be rude speak clearly, Putting a
customer on hold, don't say please hold, wait of the customer to response,
if on hold to long ask to call them back, if calling them back do it in a timely
manner, get phone number and name, make sure you have what you said
you have. Telephone customer have specific needs.




Give 2 examples of product features. Give 2 examples of product benefits.


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features: neutral colors, beige, ivory, gray.
benefit: goes with everything, low maintenance, doesn't stand out.

features: 10 year warranty.
benefit: no charge for repairs for 10 years




retailer


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