Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
1. Google Ads helps you connect with the Relevance
right people, at the right time, with the
right message. Your ads can appear on
Google Search, YouTube, and more, just
when someone is looking for products or
services like yours. You can also customize
options, such as keywords and location,
to get in front of the most relevant cus-
tomers.
2. Google Ads gives you complete control Control
over your budget. You choose how much
to spend per month, per day, and per ad.
Based on your settings, Google Ads uses a
lightning-fast auction to determine which
ad to show. If you want to change your
strategy, you can easily adjust your ad,
modify your budget, or pause and restart
a campaign.
3. Pay only for results, like clicks to your web- Results
site or calls to your business. Our mea-
surement tools make it easy to see how
your site, apps, and ads are performing.
Plus, smart technology lets you create,
manage, and optimize your campaigns so
you can get the most out of your invest-
ment.
4. Google Ads campaign types: Search, Display, Video, Shopping, App
5. Display
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
Increase brand awareness when users are
browsing content they're interested in on-
line.
6. Promote your products, share details Shopping
about your inventory, and boost traffic to
your online or physical store.
7. Drive action on your site when users are Search
searching for similar products or services.
8. Reach your target audience at scale and Video
bring your business story to life.
9. Specialized campaign types: Local, Hotel, Discovery
10. These campaigns help you drive impor- Local
tant offline metrics — like store visits or
in-store sales — by advertising on multiple
platforms. Let Google Ads optimize how
your ads appear on Search, Maps, Display,
and YouTube to maximize your offline per-
formance.
11. These campaigns display hotel prices and Hotel
availability on Search, Maps, and Assistant
to connect you with the millions of travel-
ers actively searching for you.
12. You can easily engage customers across Discovery
Google's most popular properties with a
variety of rich, unique ad formats. Reach
your users across the YouTube Home
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
Feed, Gmail, and Google's Discover Feed
— all with one campaign.
13. Reach your customers on any device, Device Targeting
including desktops, tablets, and smart-
phones.
14. Your campaign's ads are eligible to show Locations and Language Targeting
to customers in particular locations, or to
customers who've chosen your selected
language as their browser's language set-
ting.
15. Your bid strategy controls how you pay for Bidding and Budget Settings
users to interact with your ads. Your bid
limit is the most that you'll pay per click for
ads in an ad group, and your budget is the
average amount that you're comfortable
spending each day on your campaign. The
budget that you choose is entirely up to
you, and you can adjust it at any time.
16. Include even more information with your Ad Extensions
ads, such as location details, links to pages
on your website, and your phone number.
17. How can Google Ads help you advance By driving online, in-app, in-person, and
your business goals? over-the-phone sales, By building aware-
ness of your brand, By influencing consid-
eration of your products and services
18. These ads show up next to Google search Search
results and on other Google partner sites,
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
like YouTube, when people search for
products or services you offer.
19. These ads appear on their own or with- Video
in other streaming video content on
YouTube and across the Google Display
Network.
20. These ads promote your products by giv- Shopping
ing users detailed information about what
you're selling. They appear on Google
Shopping and next to search results.
21. These ads drive engagement, app installs, App
and in-app purchases. They appear across
the Google Search and Display Networks,
as well as on Google Play and YouTube.
22. Are created around a marketing goal and Campaigns
set up based on the actions you'd like cus-
tomers to take.
23. Should be the main thing you want to Marketing Goal
achieve for your business and can be
changed at any time. Search campaign
marketing goals can be set to Sales, Leads,
or Website Traffic. (Display, Video, and
App campaigns have additional goals to
choose from.)
24. Includes, by default, Google Search part- Google Search Network
ners. Your ads will show on Google Search,
but also extend to the hundreds of addi-
Study online at https://quizlet.com/_87wy3y
1. Google Ads helps you connect with the Relevance
right people, at the right time, with the
right message. Your ads can appear on
Google Search, YouTube, and more, just
when someone is looking for products or
services like yours. You can also customize
options, such as keywords and location,
to get in front of the most relevant cus-
tomers.
2. Google Ads gives you complete control Control
over your budget. You choose how much
to spend per month, per day, and per ad.
Based on your settings, Google Ads uses a
lightning-fast auction to determine which
ad to show. If you want to change your
strategy, you can easily adjust your ad,
modify your budget, or pause and restart
a campaign.
3. Pay only for results, like clicks to your web- Results
site or calls to your business. Our mea-
surement tools make it easy to see how
your site, apps, and ads are performing.
Plus, smart technology lets you create,
manage, and optimize your campaigns so
you can get the most out of your invest-
ment.
4. Google Ads campaign types: Search, Display, Video, Shopping, App
5. Display
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
Increase brand awareness when users are
browsing content they're interested in on-
line.
6. Promote your products, share details Shopping
about your inventory, and boost traffic to
your online or physical store.
7. Drive action on your site when users are Search
searching for similar products or services.
8. Reach your target audience at scale and Video
bring your business story to life.
9. Specialized campaign types: Local, Hotel, Discovery
10. These campaigns help you drive impor- Local
tant offline metrics — like store visits or
in-store sales — by advertising on multiple
platforms. Let Google Ads optimize how
your ads appear on Search, Maps, Display,
and YouTube to maximize your offline per-
formance.
11. These campaigns display hotel prices and Hotel
availability on Search, Maps, and Assistant
to connect you with the millions of travel-
ers actively searching for you.
12. You can easily engage customers across Discovery
Google's most popular properties with a
variety of rich, unique ad formats. Reach
your users across the YouTube Home
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
Feed, Gmail, and Google's Discover Feed
— all with one campaign.
13. Reach your customers on any device, Device Targeting
including desktops, tablets, and smart-
phones.
14. Your campaign's ads are eligible to show Locations and Language Targeting
to customers in particular locations, or to
customers who've chosen your selected
language as their browser's language set-
ting.
15. Your bid strategy controls how you pay for Bidding and Budget Settings
users to interact with your ads. Your bid
limit is the most that you'll pay per click for
ads in an ad group, and your budget is the
average amount that you're comfortable
spending each day on your campaign. The
budget that you choose is entirely up to
you, and you can adjust it at any time.
16. Include even more information with your Ad Extensions
ads, such as location details, links to pages
on your website, and your phone number.
17. How can Google Ads help you advance By driving online, in-app, in-person, and
your business goals? over-the-phone sales, By building aware-
ness of your brand, By influencing consid-
eration of your products and services
18. These ads show up next to Google search Search
results and on other Google partner sites,
, Google Ads Search Certification Study Guide
Study online at https://quizlet.com/_87wy3y
like YouTube, when people search for
products or services you offer.
19. These ads appear on their own or with- Video
in other streaming video content on
YouTube and across the Google Display
Network.
20. These ads promote your products by giv- Shopping
ing users detailed information about what
you're selling. They appear on Google
Shopping and next to search results.
21. These ads drive engagement, app installs, App
and in-app purchases. They appear across
the Google Search and Display Networks,
as well as on Google Play and YouTube.
22. Are created around a marketing goal and Campaigns
set up based on the actions you'd like cus-
tomers to take.
23. Should be the main thing you want to Marketing Goal
achieve for your business and can be
changed at any time. Search campaign
marketing goals can be set to Sales, Leads,
or Website Traffic. (Display, Video, and
App campaigns have additional goals to
choose from.)
24. Includes, by default, Google Search part- Google Search Network
ners. Your ads will show on Google Search,
but also extend to the hundreds of addi-
