CMN 260 MAIN EXAMINATION 2026/2027 QUESTIONS
AND SOLUTIONS RATED A+
✔✔Sociocultural linkage - ✔✔eastern medicine
✔✔Biomedical linkage - ✔✔western medicine
✔✔Biopsychosocial linkage? - ✔✔eastern/western medicine mix
✔✔corporate identity - ✔✔Enduring qualities that make an organization recognizable in
comparison to others (compared to corporate image, which can be superficial and
fleeting).
✔✔corporate image - ✔✔an overall but sometimes fleeting feeling about a company
based on its "personality"
✔✔corporate reputation - ✔✔defined by Kevin Jackson as a long-term assessment of
the "character, conscience, and credibility" of an organization
✔✔✔✔8 current issues in health communication - ✔✔1. Longevity (acute to chronic
illness)
2. Early & Preventative care (Japan vs USA)
3. Access & Health Discipline (Health insurance)
4. Navigating a Complex system (PPC)
5. Global Health (travel/immigration/global exchange)
6. Changing populations (aging/ opportunities depend on health)
7. Communication Technology (eHealth)
8. Human Right (universal healthcare)
✔✔premiums - ✔✔monthly payments
✔✔deductibles - ✔✔you pay 100% of care until certain point, protects against moral
hazard
✔✔Catastrophic Cap (Upper limit/Out-of-pocket
maximum) - ✔✔insurance pays whatever is beyond this limit
✔✔Copay (or coinsurance) - ✔✔Participate in paying for care (e.g., 20%)
✔✔exclusions - ✔✔- Some conditions not included (e.g., cosmetic surgery)
- Helps insurance company control costs
✔✔fee for service - ✔✔providers are paid for specific care they provide
, ✔✔capitated system - ✔✔providers receive set amount regardless
✔✔Third-party payer system - ✔✔You pay an organization
and they pay your medical bills
✔✔conventional/traditional insurance (indemnity) - ✔✔- Premiums (typically very high)
- Deductibles
- catastrophic cap
- fee for service
✔✔managed care - ✔✔A health care system whose goals are to provide cost effective
quality care. (control rising healthcare)
✔✔differences between MC and Indemnity - ✔✔- indemnity = freedom but really high
costs
- MC = choices in plans
✔✔PPO (Preferred Provider Organization) - ✔✔- Contracts with "preferred" providerso
Coverage is less "outside" network
- As long as you are "in" network, they will cover it
- If you go to "outside" provider, you would have to pay more
- Don't have to go to primary doctor first (don't need referrals)
✔✔HMO (health maintenance organization) - ✔✔- Hires medical providers; you must go
to these providers
- Will only pay for providers that they hire
✔✔HDHP (high deductible health plan) - ✔✔- Catastrophic health plan for when you get
REALLY sick
- No premiums
- Really high deductible (out-of-pocket)
- If you have dangerous job and can't afford premiums
✔✔medicare - ✔✔government run insurance program for people 65 or older
✔✔medicaid - ✔✔Social welfare program (not insurance), assisted to those with limited
income/resources (65 and older)
✔✔medicaid qualifications - ✔✔- No billing, no deductibles, no copayments, generally
small out of pocket costs
- 65 and older
- Children under 19
- Women who are pregnant
- A parent or adult caring for a child
- Individuals with disabilities
AND SOLUTIONS RATED A+
✔✔Sociocultural linkage - ✔✔eastern medicine
✔✔Biomedical linkage - ✔✔western medicine
✔✔Biopsychosocial linkage? - ✔✔eastern/western medicine mix
✔✔corporate identity - ✔✔Enduring qualities that make an organization recognizable in
comparison to others (compared to corporate image, which can be superficial and
fleeting).
✔✔corporate image - ✔✔an overall but sometimes fleeting feeling about a company
based on its "personality"
✔✔corporate reputation - ✔✔defined by Kevin Jackson as a long-term assessment of
the "character, conscience, and credibility" of an organization
✔✔✔✔8 current issues in health communication - ✔✔1. Longevity (acute to chronic
illness)
2. Early & Preventative care (Japan vs USA)
3. Access & Health Discipline (Health insurance)
4. Navigating a Complex system (PPC)
5. Global Health (travel/immigration/global exchange)
6. Changing populations (aging/ opportunities depend on health)
7. Communication Technology (eHealth)
8. Human Right (universal healthcare)
✔✔premiums - ✔✔monthly payments
✔✔deductibles - ✔✔you pay 100% of care until certain point, protects against moral
hazard
✔✔Catastrophic Cap (Upper limit/Out-of-pocket
maximum) - ✔✔insurance pays whatever is beyond this limit
✔✔Copay (or coinsurance) - ✔✔Participate in paying for care (e.g., 20%)
✔✔exclusions - ✔✔- Some conditions not included (e.g., cosmetic surgery)
- Helps insurance company control costs
✔✔fee for service - ✔✔providers are paid for specific care they provide
, ✔✔capitated system - ✔✔providers receive set amount regardless
✔✔Third-party payer system - ✔✔You pay an organization
and they pay your medical bills
✔✔conventional/traditional insurance (indemnity) - ✔✔- Premiums (typically very high)
- Deductibles
- catastrophic cap
- fee for service
✔✔managed care - ✔✔A health care system whose goals are to provide cost effective
quality care. (control rising healthcare)
✔✔differences between MC and Indemnity - ✔✔- indemnity = freedom but really high
costs
- MC = choices in plans
✔✔PPO (Preferred Provider Organization) - ✔✔- Contracts with "preferred" providerso
Coverage is less "outside" network
- As long as you are "in" network, they will cover it
- If you go to "outside" provider, you would have to pay more
- Don't have to go to primary doctor first (don't need referrals)
✔✔HMO (health maintenance organization) - ✔✔- Hires medical providers; you must go
to these providers
- Will only pay for providers that they hire
✔✔HDHP (high deductible health plan) - ✔✔- Catastrophic health plan for when you get
REALLY sick
- No premiums
- Really high deductible (out-of-pocket)
- If you have dangerous job and can't afford premiums
✔✔medicare - ✔✔government run insurance program for people 65 or older
✔✔medicaid - ✔✔Social welfare program (not insurance), assisted to those with limited
income/resources (65 and older)
✔✔medicaid qualifications - ✔✔- No billing, no deductibles, no copayments, generally
small out of pocket costs
- 65 and older
- Children under 19
- Women who are pregnant
- A parent or adult caring for a child
- Individuals with disabilities
