100% Correct 29
Incorrect 0
1 of 29
Definition
What does the venture mean to the founder?
Who are they and who do they want to be?
Why do they get up every day to work in/on this venture or new idea?
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Creative confidence Competitive Context
Future situation Factors for desirability
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, 2 of 29
Definition
• Porter's Five Forces
• Competitor Matrix
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creative confidence David beats goliath
Opportunity Concept Competitive Context
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3 of 29
Definition
relativistic concept
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Opportunity Concept Fully Screened Concept
Tested Concept Stated Concept
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4 of 29
Definition
"Making effective use of ostensibly inadequate resources"
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adaptability flexibility
problem solving resourcefulness
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5 of 29
Definition
reasons for founding,
goals over short and long term,
changes over life course...
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