Hubspot Social Media Certification Exam
Questions with Correct Answers
True or false? The best way to choose the right social media tool is to think about your
business goals, then narrow down your choices based on that goal criteria.
True
True or False? You should revisit your KPIs every 18 months.
False
When it comes to social listening, how do you know which social networks to start with?
Why do you need to develop a business case for a new social monitoring technology?
To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize the value
True or false? Content is only used during the attract and delight stages of the inbound
methodology.
False
Fill in the blank: Instagram stories are a great way to _____________.
Drive traffic and engagement
True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
True
Which type of influencer might be primarily behind the scenes in your marketing
campaign?
Content creators
, True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or
promotions.
False
When should a salesperson put forth the sales pitch in social media?
After sufficient rapport has been built and the customer is looking for what you have to sell
What did fashion brand Burberry do to revolutionize how marketers use social media?
invited their fans to share photos in their trench coat
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your
brand and your competitors
True or false? It's always better to target your ads towards as broad a group of people
as possible
False
An ad for your upcoming webinar on network security should lead people directly to
___________.
A landing page where they can quickly sign up for a webinar
The number of leads you generate that actually become paying customers is known as
your ________.
average lead to customer rate
Questions with Correct Answers
True or false? The best way to choose the right social media tool is to think about your
business goals, then narrow down your choices based on that goal criteria.
True
True or False? You should revisit your KPIs every 18 months.
False
When it comes to social listening, how do you know which social networks to start with?
Why do you need to develop a business case for a new social monitoring technology?
To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize the value
True or false? Content is only used during the attract and delight stages of the inbound
methodology.
False
Fill in the blank: Instagram stories are a great way to _____________.
Drive traffic and engagement
True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
True
Which type of influencer might be primarily behind the scenes in your marketing
campaign?
Content creators
, True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or
promotions.
False
When should a salesperson put forth the sales pitch in social media?
After sufficient rapport has been built and the customer is looking for what you have to sell
What did fashion brand Burberry do to revolutionize how marketers use social media?
invited their fans to share photos in their trench coat
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your
brand and your competitors
True or false? It's always better to target your ads towards as broad a group of people
as possible
False
An ad for your upcoming webinar on network security should lead people directly to
___________.
A landing page where they can quickly sign up for a webinar
The number of leads you generate that actually become paying customers is known as
your ________.
average lead to customer rate
