CFRE LATEST 2026/2027 TEST PAPER QUESTIONS AND
SOLUTIONS RATED A+
✔✔A comprehensive campaign may contain - ✔✔annual, major and planned, or only
capital/endowment campaigns, depending on organizational needs.
✔✔The benefits of major gift campaigns - ✔✔- Builds familiarity with org
- encourages donors to "think big"
- pushes annual giving to new levels
- builds volunteer leadership
- increases the org's visibility
- enables donor pledges over several years
✔✔A successful major-gift campaign - ✔✔secures funds for the org's large endeavors.
In the process, it increases the base of major-gift donors that can be tapped for larger
gifts. Through publicity about the campaign, its results, and what the money does, the
visibility and credibility of the or is increased. And it elevates the annual fund's potential
to the next plateau.
✔✔A successful organization will have these factors - ✔✔- good reputation and
credibility
- urgency of the case
- availability/readiness of board/volunteers to solicit funds
- prospect database, research, interest
- operational readiness
- extent to which pre-campaign planning has occurred
✔✔Constituent readiness is based on - ✔✔- organization has stable, positive
image/reputation
- core of ready and accessible volunteers
- adequate number of prospects able to make substantial gifts
- ongoing awareness, information, and cultivation programs are in place
- completed external planning / feasibility study
✔✔a pre-campaign activity is - ✔✔internal audit
✔✔an internal audit looks at - ✔✔- organizational planning
- board leadership
- administration and finance
- development operations
- donor base
- volunteers structures and involvement
- public and donor relations
,✔✔when conducting an internal audit organization planning means - ✔✔- existing
degree of consensus about the mission and direction
- program plans for the next 5-10 years
- long-range funding implications of those plans
✔✔when conducting an internal audit board leadership means - ✔✔- board membership
and nomination/recruitment process
- committee structure and board relationships
- board members' involvement and effectiveness in fundraising
- board involvement in the planning process
✔✔when conducting an internal audit administration and finance means - ✔✔-
management personnel's understanding of the development process
- organization's budget and financial projections
- revenue and expense trends for the past five years
✔✔when conducting an internal audit development operations means - ✔✔- staff size,
experience, capabilities, and organization
- procedures for establishing goals and objectives and for measuring progress
- appropriate record-keeping systems
- gift-receipting and acknowledgement procedures
- fundraising programs
- prospect research and management
- donor cultivations and recognition programs
- supporting materials and programs
✔✔when conducting an internal audit donor base means - ✔✔- number of donors and
levels of giving
- constituency size, location, age distribution
- trends among other similar organizations
- past and current campaign obligations
✔✔when conducting an internal audit volunteer structure and involvement means - ✔✔-
organizational structures
- size of volunteer cadre
- involvement in fundraising (direct solicitations and special events)
- staff support of volunteers
✔✔when conducting an internal audit public and donor relations means - ✔✔- image
and visibility in the community
- strategies for reaching target audiences
- marketing efforts, including public relations, advertising, and media relations programs
- community-based programs and special outreach efforts
, ✔✔Pre-campaign activities beyond internal audit are - ✔✔- feasibility study to test the
campaign concept and gather data
- gift-range table reflecting approximate levels of giving and number of gifts required
- clear, agreed-upon policies and guidelines for how the campaign will run
✔✔A campaign is likely to reach its goal if - ✔✔the largest gift equals 10% or more of
the goal and it along with the next nine gifts, total one-third of the goal...and the next 90
gifts equal one-third of the goal
✔✔the Rule of Thirds table was established by - ✔✔Harold J. "Sy" Semour in Designs
for Fund-Raising
✔✔Components of a successful major-gifts campaign should lay out - ✔✔- fundraising
strategies
- role of the campaign steering committee
- role(s) of other volunteers
- communications plan
- campaign budget
- campaign duration
- duration of pledge period (typically 36-60 months)
- the procedure for recording pledges
- how gifts will be deposited (especially cash)
- establishment of rules regarding how gifts will be counted that are not directly a result
of the campaign (annual fund, bequests, etc.)
- guidelines for accepting non-cash gifts
- establishment of authority for assignment and transfer of securities
- guidelines for accepting and crediting planned and other gifts
- establishment of recognition opportunities and their criteria
- the procedure for final campaign wrap-up audit
✔✔Phases of a major-gifts campaign - ✔✔- planning
- cultivation
- solicitation
- pledge or fulfillment
✔✔The Planning phase of a major gifts campaign requires - ✔✔a statement of
preliminary goals and an action plan to be established
✔✔the Cultivation phase of a major gifts campaign is described as - ✔✔the phase
where the interest of prospective contributors to the campaign is developed though
exposure
✔✔The planning and cultivation phase of a major gifts campaign should take - ✔✔from
18 months to several years
SOLUTIONS RATED A+
✔✔A comprehensive campaign may contain - ✔✔annual, major and planned, or only
capital/endowment campaigns, depending on organizational needs.
✔✔The benefits of major gift campaigns - ✔✔- Builds familiarity with org
- encourages donors to "think big"
- pushes annual giving to new levels
- builds volunteer leadership
- increases the org's visibility
- enables donor pledges over several years
✔✔A successful major-gift campaign - ✔✔secures funds for the org's large endeavors.
In the process, it increases the base of major-gift donors that can be tapped for larger
gifts. Through publicity about the campaign, its results, and what the money does, the
visibility and credibility of the or is increased. And it elevates the annual fund's potential
to the next plateau.
✔✔A successful organization will have these factors - ✔✔- good reputation and
credibility
- urgency of the case
- availability/readiness of board/volunteers to solicit funds
- prospect database, research, interest
- operational readiness
- extent to which pre-campaign planning has occurred
✔✔Constituent readiness is based on - ✔✔- organization has stable, positive
image/reputation
- core of ready and accessible volunteers
- adequate number of prospects able to make substantial gifts
- ongoing awareness, information, and cultivation programs are in place
- completed external planning / feasibility study
✔✔a pre-campaign activity is - ✔✔internal audit
✔✔an internal audit looks at - ✔✔- organizational planning
- board leadership
- administration and finance
- development operations
- donor base
- volunteers structures and involvement
- public and donor relations
,✔✔when conducting an internal audit organization planning means - ✔✔- existing
degree of consensus about the mission and direction
- program plans for the next 5-10 years
- long-range funding implications of those plans
✔✔when conducting an internal audit board leadership means - ✔✔- board membership
and nomination/recruitment process
- committee structure and board relationships
- board members' involvement and effectiveness in fundraising
- board involvement in the planning process
✔✔when conducting an internal audit administration and finance means - ✔✔-
management personnel's understanding of the development process
- organization's budget and financial projections
- revenue and expense trends for the past five years
✔✔when conducting an internal audit development operations means - ✔✔- staff size,
experience, capabilities, and organization
- procedures for establishing goals and objectives and for measuring progress
- appropriate record-keeping systems
- gift-receipting and acknowledgement procedures
- fundraising programs
- prospect research and management
- donor cultivations and recognition programs
- supporting materials and programs
✔✔when conducting an internal audit donor base means - ✔✔- number of donors and
levels of giving
- constituency size, location, age distribution
- trends among other similar organizations
- past and current campaign obligations
✔✔when conducting an internal audit volunteer structure and involvement means - ✔✔-
organizational structures
- size of volunteer cadre
- involvement in fundraising (direct solicitations and special events)
- staff support of volunteers
✔✔when conducting an internal audit public and donor relations means - ✔✔- image
and visibility in the community
- strategies for reaching target audiences
- marketing efforts, including public relations, advertising, and media relations programs
- community-based programs and special outreach efforts
, ✔✔Pre-campaign activities beyond internal audit are - ✔✔- feasibility study to test the
campaign concept and gather data
- gift-range table reflecting approximate levels of giving and number of gifts required
- clear, agreed-upon policies and guidelines for how the campaign will run
✔✔A campaign is likely to reach its goal if - ✔✔the largest gift equals 10% or more of
the goal and it along with the next nine gifts, total one-third of the goal...and the next 90
gifts equal one-third of the goal
✔✔the Rule of Thirds table was established by - ✔✔Harold J. "Sy" Semour in Designs
for Fund-Raising
✔✔Components of a successful major-gifts campaign should lay out - ✔✔- fundraising
strategies
- role of the campaign steering committee
- role(s) of other volunteers
- communications plan
- campaign budget
- campaign duration
- duration of pledge period (typically 36-60 months)
- the procedure for recording pledges
- how gifts will be deposited (especially cash)
- establishment of rules regarding how gifts will be counted that are not directly a result
of the campaign (annual fund, bequests, etc.)
- guidelines for accepting non-cash gifts
- establishment of authority for assignment and transfer of securities
- guidelines for accepting and crediting planned and other gifts
- establishment of recognition opportunities and their criteria
- the procedure for final campaign wrap-up audit
✔✔Phases of a major-gifts campaign - ✔✔- planning
- cultivation
- solicitation
- pledge or fulfillment
✔✔The Planning phase of a major gifts campaign requires - ✔✔a statement of
preliminary goals and an action plan to be established
✔✔the Cultivation phase of a major gifts campaign is described as - ✔✔the phase
where the interest of prospective contributors to the campaign is developed though
exposure
✔✔The planning and cultivation phase of a major gifts campaign should take - ✔✔from
18 months to several years
