Capsim Questions with Correct Answers
Which Customer Buying Criteria is most important in the High End Segment?
Position
Which Customer buying criteria is most important in the Traditional segment?
Age
What is the difference between the 5 Capsim segments?
Each segment puts different importance on each buying criteria
On the Perceptual map, where is the "sweet spot" for the High End segment?
On the leading edge
For R&D, what happens to the project completion time for a given product if you also
put another product in R&D at the same time?
Increases the time required for completion
Which segments overlap with at least one other segment at the beginning of the
simulation?
All
What is the approximate, average, overall growth rate for all 5 segments?
14
Which segment has MTBF as the most important customer buying criteria?
Performance
How much do segment price ranges decrease each year?
, .50
When you create a new Product, how much Awareness do you automatically start with?
25
The Promotion budget drives _________, and the Sales Budget drives_________.
Awareness, accessibility
Higher automation leads to lower production costs and has what effect on repositioning
a product on the perceptual map?
Makes it more difficult and expensive
When a newly created product is initially positioned close to an existing product in the
same segment, which of the following is true?
R&D completion time is diminished
When you sell capacity, what percentage of your original investment do you receive?
65
Which of the following does an R&D change to a product NOT directly affect?
Awareness
In which of the following segments would you be LEAST likely to create a new product?
Low-End
On the Perceptual Map, where is the "sweet spot" for the Performance segment?
On the leading edge
Which Customer Buying Criteria is most important in the High End Segment?
Position
Which Customer buying criteria is most important in the Traditional segment?
Age
What is the difference between the 5 Capsim segments?
Each segment puts different importance on each buying criteria
On the Perceptual map, where is the "sweet spot" for the High End segment?
On the leading edge
For R&D, what happens to the project completion time for a given product if you also
put another product in R&D at the same time?
Increases the time required for completion
Which segments overlap with at least one other segment at the beginning of the
simulation?
All
What is the approximate, average, overall growth rate for all 5 segments?
14
Which segment has MTBF as the most important customer buying criteria?
Performance
How much do segment price ranges decrease each year?
, .50
When you create a new Product, how much Awareness do you automatically start with?
25
The Promotion budget drives _________, and the Sales Budget drives_________.
Awareness, accessibility
Higher automation leads to lower production costs and has what effect on repositioning
a product on the perceptual map?
Makes it more difficult and expensive
When a newly created product is initially positioned close to an existing product in the
same segment, which of the following is true?
R&D completion time is diminished
When you sell capacity, what percentage of your original investment do you receive?
65
Which of the following does an R&D change to a product NOT directly affect?
Awareness
In which of the following segments would you be LEAST likely to create a new product?
Low-End
On the Perceptual Map, where is the "sweet spot" for the Performance segment?
On the leading edge
