NUSC 4272: Food Service Systems Management All
Exam Questions with Correct Verified Answers –
Updated .
1. The American Marketing Association views marketing as:
A) Only advertising and promotion activities
B) An organizational function and set of processes for creating,
communicating, delivering value to customers and managing
customer relationships
C) A method of increasing prices
D) A distribution strategy only
Answer: B
Rationale: The American Marketing Association views marketing as
an organizational function and set of processes for creating,
communicating, delivering value to customers and for managing
customer relationships in ways that benefit the organization and
1
,stakeholders . This definition emphasizes the comprehensive nature
of marketing beyond just promotion.
2. Macro-marketing looks at:
A) Individual company marketing strategies
B) The economy's entire marketing system
C) Only advertising campaigns
D) Social media marketing
Answer: B
Rationale: Macro-marketing looks at the economy's entire
marketing system with the objective of creating goods and services
and making them available when and where they are needed . This
contrasts with micro-marketing, which focuses on individual
companies.
3. Customer loyalty refers to:
A) One-time purchases by customers
2
,B) The frequency with which a customer consistently purchases a
specific brand
C) Customer complaints about service
D) Marketing research data
Answer: B
Rationale: Customer loyalty refers to the frequency with which a
customer consistently purchases a specific brand . This is distinct
from customer satisfaction, which reflects feelings about value
received.
4. Which marketing concept focuses on the philosophy that
customers prefer products that are available and affordable,
emphasizing production and distribution efficiency?
A) Product concept
B) Selling concept
C) Manufacturing/Production concept
D) Social marketing concept
3
, Answer: C
Rationale: The manufacturing/production concept focuses on
concentrating on production and distribution efficiency, based on
the philosophy that customers prefer products that are available
and affordable .
5. The "P" in the 4 P's of marketing that refers to the physical
environment where customers interact with products is:
A) Product
B) Price
C) Promotion
D) Place
Answer: D
Rationale: Place encompasses the physical environment where
customers interact with products, including venue atmosphere and
ambiance . This is one of the four fundamental elements of the
marketing mix.
4
Exam Questions with Correct Verified Answers –
Updated .
1. The American Marketing Association views marketing as:
A) Only advertising and promotion activities
B) An organizational function and set of processes for creating,
communicating, delivering value to customers and managing
customer relationships
C) A method of increasing prices
D) A distribution strategy only
Answer: B
Rationale: The American Marketing Association views marketing as
an organizational function and set of processes for creating,
communicating, delivering value to customers and for managing
customer relationships in ways that benefit the organization and
1
,stakeholders . This definition emphasizes the comprehensive nature
of marketing beyond just promotion.
2. Macro-marketing looks at:
A) Individual company marketing strategies
B) The economy's entire marketing system
C) Only advertising campaigns
D) Social media marketing
Answer: B
Rationale: Macro-marketing looks at the economy's entire
marketing system with the objective of creating goods and services
and making them available when and where they are needed . This
contrasts with micro-marketing, which focuses on individual
companies.
3. Customer loyalty refers to:
A) One-time purchases by customers
2
,B) The frequency with which a customer consistently purchases a
specific brand
C) Customer complaints about service
D) Marketing research data
Answer: B
Rationale: Customer loyalty refers to the frequency with which a
customer consistently purchases a specific brand . This is distinct
from customer satisfaction, which reflects feelings about value
received.
4. Which marketing concept focuses on the philosophy that
customers prefer products that are available and affordable,
emphasizing production and distribution efficiency?
A) Product concept
B) Selling concept
C) Manufacturing/Production concept
D) Social marketing concept
3
, Answer: C
Rationale: The manufacturing/production concept focuses on
concentrating on production and distribution efficiency, based on
the philosophy that customers prefer products that are available
and affordable .
5. The "P" in the 4 P's of marketing that refers to the physical
environment where customers interact with products is:
A) Product
B) Price
C) Promotion
D) Place
Answer: D
Rationale: Place encompasses the physical environment where
customers interact with products, including venue atmosphere and
ambiance . This is one of the four fundamental elements of the
marketing mix.
4
