PPN 302: Week 9- Health Education, Health Communication +
Health Literacy Exam Latest Update
What can social media be used as? - ANSWER -contagion (ex. promotions
influence beliefs around tobacco)
-vector (ex. outbreaks of STIs)
-inoculant (proactive communication) ex. prevent/minimize spread of
missinformation
-surveillance (ex. monitor exposures of contaminants)
-disease control and mitigation (ex. spreading positive health promoting info)
-treatment (ex. where to get screened)
What are the communication attributes of social media? - ANSWER Social media
as:
-contagion (proximal outcomes)
-treatment (collateral and proximal outcomes)
-disease control (collateral outcomes)
What are the attributes of host of social media? - ANSWER Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
What are the attributes of pathogen/disease of social media? - ANSWER Social
media as:
-vector (intermediate outcome)
-surveillance (intermediate and distal outcome)
What are the challenges of using social media to communicate health
messages? - ANSWER -public trust in evidence-based PH messages and
interventions
-public resistance to social media messages
What is SPHERE (social media and public health epidemic and response)? -
ANSWER a framework to guide investigation and assessment of social media
PH.
-illustrates potential and conflicting functions of social media across epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, T/F: Social Marketing is one of many health promotion strategies and is also
known as health education - ANSWER F. Social Marketing is one of many health
promotion strategies and is also known as health COMMUNICATION.
What are the CASN Public Health Competencies? - ANSWER -applies health
literacy when working with clients
-uses social media, community resources, & social marketing techniques
appropriately to disseminate health info
-documents population health nursing activities
-use communication techniques to influence decision-makers
What is Social Marketing? - ANSWER -practice of utilizing philosophy, tools, &
practices of commercial marketing for health and/or social programs.
-ORIGIN: "born" as a discipline by Philip Kotler & Gerald Zaltman (1970s) who
realized the same marketing principles that were being used to sell products to
consumers could be used to "sell" ideas, attitudes & behaviors
-seeks to INFLUENCE social behaviors not to benefit the marketer, but to
BENEFIT TARGET audience & general society
-the planning and implementation of programs designed to bring about social
change using concepts from commercial marketing
--> designed to influence the voluntary behaviour of target audiences in order to
improve their personal welfare and that of society of which they are a part
-INTEGRATED part of HP strategies (it's used to deliver HP messages to specific
Canadian populations and is designed to help individuals make decisions r/t
maintaining & improving their own, families'. & community's health +well-being.
-social marketers would be able to "influence the acceptability of social ideas"
by designing, implementing & controlling "calculated" social marketing
programs, which involved "product planning, pricing, communication,
distribution, & marketing research"
How can Social Marketing affect behaviours? - ANSWER -accept a new
behaviour
-reject a potential behaviour
-modify a current behaviour
-abandon an old behaviour
What is known as the concern with economic productivity and social equality of
the overall marketing system? - ANSWER macromarketing!
Health Literacy Exam Latest Update
What can social media be used as? - ANSWER -contagion (ex. promotions
influence beliefs around tobacco)
-vector (ex. outbreaks of STIs)
-inoculant (proactive communication) ex. prevent/minimize spread of
missinformation
-surveillance (ex. monitor exposures of contaminants)
-disease control and mitigation (ex. spreading positive health promoting info)
-treatment (ex. where to get screened)
What are the communication attributes of social media? - ANSWER Social media
as:
-contagion (proximal outcomes)
-treatment (collateral and proximal outcomes)
-disease control (collateral outcomes)
What are the attributes of host of social media? - ANSWER Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
What are the attributes of pathogen/disease of social media? - ANSWER Social
media as:
-vector (intermediate outcome)
-surveillance (intermediate and distal outcome)
What are the challenges of using social media to communicate health
messages? - ANSWER -public trust in evidence-based PH messages and
interventions
-public resistance to social media messages
What is SPHERE (social media and public health epidemic and response)? -
ANSWER a framework to guide investigation and assessment of social media
PH.
-illustrates potential and conflicting functions of social media across epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, T/F: Social Marketing is one of many health promotion strategies and is also
known as health education - ANSWER F. Social Marketing is one of many health
promotion strategies and is also known as health COMMUNICATION.
What are the CASN Public Health Competencies? - ANSWER -applies health
literacy when working with clients
-uses social media, community resources, & social marketing techniques
appropriately to disseminate health info
-documents population health nursing activities
-use communication techniques to influence decision-makers
What is Social Marketing? - ANSWER -practice of utilizing philosophy, tools, &
practices of commercial marketing for health and/or social programs.
-ORIGIN: "born" as a discipline by Philip Kotler & Gerald Zaltman (1970s) who
realized the same marketing principles that were being used to sell products to
consumers could be used to "sell" ideas, attitudes & behaviors
-seeks to INFLUENCE social behaviors not to benefit the marketer, but to
BENEFIT TARGET audience & general society
-the planning and implementation of programs designed to bring about social
change using concepts from commercial marketing
--> designed to influence the voluntary behaviour of target audiences in order to
improve their personal welfare and that of society of which they are a part
-INTEGRATED part of HP strategies (it's used to deliver HP messages to specific
Canadian populations and is designed to help individuals make decisions r/t
maintaining & improving their own, families'. & community's health +well-being.
-social marketers would be able to "influence the acceptability of social ideas"
by designing, implementing & controlling "calculated" social marketing
programs, which involved "product planning, pricing, communication,
distribution, & marketing research"
How can Social Marketing affect behaviours? - ANSWER -accept a new
behaviour
-reject a potential behaviour
-modify a current behaviour
-abandon an old behaviour
What is known as the concern with economic productivity and social equality of
the overall marketing system? - ANSWER macromarketing!
