BUAD 2200 EXAM 4 QUESTIONS WITH VERIFIED
ANSWERS
Which statement about primary research is true? - Answers - Primary research provides
feedback directly related to an organization and its needs
What is a disadvantage of conducting primary research for a business problem? -
Answers - It is more time consuming than secondary research.
How can you make sure that your business report meets the needs of the target
audience? - Answers - Consider updating them about your progress in creating the
report and involving them in the process.
Trish was hired by Findley Ice Cream Shoppes to assess whether the company should
air radio commercials in the local market. She is planning a study of the relationship
between local radio commercials and the sales of ice cream. What is the best way for
Trish to establish a research objective that will address this research problem? -
Answers - Determine how often radio commercials result in the purchase of ice cream.
Strom, the owner of Forever Fitness, wants to know how customers feel about the new
spin classes being offered. Which question should Strom incorporate into a survey
questionnaire? - Answers - How do you feel about the new spin classes compared to
the old ones?
In order to be effective, a consumer survey should contain - Answers - an unambiguous
answer.
Michelle included this question on a customer survey: "Do you prefer healthy, nutritious
raw cashews, or cashews that are fried in oil and bad for your cholesterol?" The
problem with that question is that it - Answers - is leading.
A leading question is one that - Answers - suggests how you want the respondents to
answer.
What action makes a chart ineffective? - Answers - using a nondescriptive chart title
Which statement about charts is true? - Answers - Charts should not require much
mental effort for the reader.
Which formatting guideline increases the effectiveness of all types of charts? - Answers
- Use darker colors to represent the most important data series.
, Which guideline increases the effectiveness of a bar chart? - Answers - A legend should
be used only if the chart has two or more data series.
The marketing manager wants to create a visual to show committee members the range
of product sales over time. The best way to do this is by using - Answers - a line chart.
The sales manager at a national magazine, wants to compare sales of the magazine's
spring issue on the West Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a - Answers - bar chart
Industry publications tend to be - Answers - expensive.
Which statement about scholarly journals is accurate? - Answers - They contain
business research that is extremely reliable.
A human resource director is looking for concise, easy to understand research on ways
to motivate employees at the workplace. Which research source is least likely to provide
the kinds of information the director needs? - Answers - scholarly articles
You can usually better assess the usefulness of ________Blank than other secondary
sources because of the many online reviews available. - Answers - business books
Reports or guides that are issued by the government and organizations and that
generally describe research about solving a particular issue are - Answers - white
papers.
A drawback of online databases is that they - Answers - take time to navigate.
Which statement about online research is true? - Answers - Industry sites list a variety
of sources that may be more current than the information in business databases.
Greta maintains an exhaustive database on her research sources and findings, which
she shares with decision makers at Devon Manufacturing when presenting a report on
the marketing approach for a new product. This practice will increase the
________Blank of Greta's report. - Answers - credibility
Which action is a deceptive research practice? - Answers - cherry-picking data and
adjusting information in your favor
Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board
members on the company's market share for electric skateboards. Although Slimline
has retained its spot as the market leader, several competitors have captured a larger
share of the market in the past two years and appear likely to overtake Slimline within
the next three years. How should Marcus present his findings to the board? - Answers -
Disclose the data fully to foster transparency in the organization.
ANSWERS
Which statement about primary research is true? - Answers - Primary research provides
feedback directly related to an organization and its needs
What is a disadvantage of conducting primary research for a business problem? -
Answers - It is more time consuming than secondary research.
How can you make sure that your business report meets the needs of the target
audience? - Answers - Consider updating them about your progress in creating the
report and involving them in the process.
Trish was hired by Findley Ice Cream Shoppes to assess whether the company should
air radio commercials in the local market. She is planning a study of the relationship
between local radio commercials and the sales of ice cream. What is the best way for
Trish to establish a research objective that will address this research problem? -
Answers - Determine how often radio commercials result in the purchase of ice cream.
Strom, the owner of Forever Fitness, wants to know how customers feel about the new
spin classes being offered. Which question should Strom incorporate into a survey
questionnaire? - Answers - How do you feel about the new spin classes compared to
the old ones?
In order to be effective, a consumer survey should contain - Answers - an unambiguous
answer.
Michelle included this question on a customer survey: "Do you prefer healthy, nutritious
raw cashews, or cashews that are fried in oil and bad for your cholesterol?" The
problem with that question is that it - Answers - is leading.
A leading question is one that - Answers - suggests how you want the respondents to
answer.
What action makes a chart ineffective? - Answers - using a nondescriptive chart title
Which statement about charts is true? - Answers - Charts should not require much
mental effort for the reader.
Which formatting guideline increases the effectiveness of all types of charts? - Answers
- Use darker colors to represent the most important data series.
, Which guideline increases the effectiveness of a bar chart? - Answers - A legend should
be used only if the chart has two or more data series.
The marketing manager wants to create a visual to show committee members the range
of product sales over time. The best way to do this is by using - Answers - a line chart.
The sales manager at a national magazine, wants to compare sales of the magazine's
spring issue on the West Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a - Answers - bar chart
Industry publications tend to be - Answers - expensive.
Which statement about scholarly journals is accurate? - Answers - They contain
business research that is extremely reliable.
A human resource director is looking for concise, easy to understand research on ways
to motivate employees at the workplace. Which research source is least likely to provide
the kinds of information the director needs? - Answers - scholarly articles
You can usually better assess the usefulness of ________Blank than other secondary
sources because of the many online reviews available. - Answers - business books
Reports or guides that are issued by the government and organizations and that
generally describe research about solving a particular issue are - Answers - white
papers.
A drawback of online databases is that they - Answers - take time to navigate.
Which statement about online research is true? - Answers - Industry sites list a variety
of sources that may be more current than the information in business databases.
Greta maintains an exhaustive database on her research sources and findings, which
she shares with decision makers at Devon Manufacturing when presenting a report on
the marketing approach for a new product. This practice will increase the
________Blank of Greta's report. - Answers - credibility
Which action is a deceptive research practice? - Answers - cherry-picking data and
adjusting information in your favor
Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board
members on the company's market share for electric skateboards. Although Slimline
has retained its spot as the market leader, several competitors have captured a larger
share of the market in the past two years and appear likely to overtake Slimline within
the next three years. How should Marcus present his findings to the board? - Answers -
Disclose the data fully to foster transparency in the organization.
