BUAD 2200 EXAM 4 QUESTIONS WITH VERIFIED ANSWERS
Correct
Incorrect
1 of 105
Term
1) What does A I D A stand for in the sales letter outline?
Give this one a try later!
usage, value, risk, psychological action, interest, details, attention
advertise, interest, desire, addition attention, interest, desire, action
Don't know?
2 of 105
Term
,Greta maintains an exhaustive database on her research sources and
findings, which she shares with decision makers at Devon
Manufacturing when presenting a report on the marketing approach
for a new product. This practice will increase the _____ Blank of Greta's
report.
Multiple Choice
a. bias
b. accessibility
c. credibility
d. relevance
e. adaptability
Give this one a try later!
c. credibility
Explanation
Decision makers expect excellent documentation of your information because
this helps them evaluate the credibility of your report. Since they often make
high-stakes decisions based on reports, they expect to know exactly what the
basis is for the facts, conclusions, and recommendations you present.
c. interpret the data incorrectly.
Explanation
A common problem is that business professionals may enter into research with
preexisting assumptions or even conclusions. In primary research, such assumptions
may lead you to ask the wrong questions or interpret the data incorrectly. In
secondary research, they may lead you to gather only information that matches
your assumptions and conclusions.
, c. provide information about the source of the quote.
Explanation
To avoid plagiarism on a sentence and paragraph level, you should document all
references to the ideas of others, including (1) direct quotations, (2) paraphrases,
and (3) other instances in which you borrow or reference the ideas of others.
c. addressing the needs of decision makers
Explanation
As a report writer, your personal credibility is tied to how well you provide facts,
conclusions, and positions that help decision making (competence), involve
decision makers and address their needs (caring), and report information honestly
and transparently (character).
Don't know?
3 of 105
Term
The marketing manager wants to create a visual to show committee
members the range of product sales over time. The best way to do this
is by using
Multiple Choice
a. a bar chart.
b. a table.
c. a pie chart.
d. a clustered-column chart.
e. a line chart.
, Give this one a try later!
e. a line chart.
Explanation
Generally, line charts are useful for depicting events and trends over time. For
example, stock prices over time would make the most sense when presented
in the form of a line chart.
b. capture attention immediately.
Explanation
Always imagine yourself in the position of your audience members. Consider not
only their needs but also the potential distractions they face. This will help you
quickly explain the value of the presentation and gain their attention. Unless your
audience knows why the presentation is important to them, they will tune out
quickly.
a. Allie provides her listeners with a printout of a complex budget.
Explanation
Handouts generally make sense for detailed, numerical, and other information that
is difficult to project adequately onto a screen.
b. key takeaway messages
Explanation
Particularly when presenting to busy executives, you should summarize your key
takeaway messages at the outset and reemphasize them several times.
Don't know?
4 of 105
Correct
Incorrect
1 of 105
Term
1) What does A I D A stand for in the sales letter outline?
Give this one a try later!
usage, value, risk, psychological action, interest, details, attention
advertise, interest, desire, addition attention, interest, desire, action
Don't know?
2 of 105
Term
,Greta maintains an exhaustive database on her research sources and
findings, which she shares with decision makers at Devon
Manufacturing when presenting a report on the marketing approach
for a new product. This practice will increase the _____ Blank of Greta's
report.
Multiple Choice
a. bias
b. accessibility
c. credibility
d. relevance
e. adaptability
Give this one a try later!
c. credibility
Explanation
Decision makers expect excellent documentation of your information because
this helps them evaluate the credibility of your report. Since they often make
high-stakes decisions based on reports, they expect to know exactly what the
basis is for the facts, conclusions, and recommendations you present.
c. interpret the data incorrectly.
Explanation
A common problem is that business professionals may enter into research with
preexisting assumptions or even conclusions. In primary research, such assumptions
may lead you to ask the wrong questions or interpret the data incorrectly. In
secondary research, they may lead you to gather only information that matches
your assumptions and conclusions.
, c. provide information about the source of the quote.
Explanation
To avoid plagiarism on a sentence and paragraph level, you should document all
references to the ideas of others, including (1) direct quotations, (2) paraphrases,
and (3) other instances in which you borrow or reference the ideas of others.
c. addressing the needs of decision makers
Explanation
As a report writer, your personal credibility is tied to how well you provide facts,
conclusions, and positions that help decision making (competence), involve
decision makers and address their needs (caring), and report information honestly
and transparently (character).
Don't know?
3 of 105
Term
The marketing manager wants to create a visual to show committee
members the range of product sales over time. The best way to do this
is by using
Multiple Choice
a. a bar chart.
b. a table.
c. a pie chart.
d. a clustered-column chart.
e. a line chart.
, Give this one a try later!
e. a line chart.
Explanation
Generally, line charts are useful for depicting events and trends over time. For
example, stock prices over time would make the most sense when presented
in the form of a line chart.
b. capture attention immediately.
Explanation
Always imagine yourself in the position of your audience members. Consider not
only their needs but also the potential distractions they face. This will help you
quickly explain the value of the presentation and gain their attention. Unless your
audience knows why the presentation is important to them, they will tune out
quickly.
a. Allie provides her listeners with a printout of a complex budget.
Explanation
Handouts generally make sense for detailed, numerical, and other information that
is difficult to project adequately onto a screen.
b. key takeaway messages
Explanation
Particularly when presenting to busy executives, you should summarize your key
takeaway messages at the outset and reemphasize them several times.
Don't know?
4 of 105
