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MARK 3000 Grantham UGA Test 2
Questions & Verified Solutions
Marketing Research - correct-answer - set of techniques and principles for
systematically collecting, recording, analyzing, and interpreting data that can aid
decision makers involved in marketing goods, services, and ideas
Marketing research process - correct-answer - 1. Defining the problem and
research objectives
2. Developing the research plan for collecting information
3. Implementing the research plan - collecting and analyzing the data
4. Interpreting and reporting the findings
Secondary data - correct-answer - pieces of information that have already been
collected from other sources and usually are readily available
primary data - correct-answer - data collected to address specific research needs
sample - correct-answer - a group of customers who represent the customers of
interest in a research study
, 2
data - correct-answer - raw numbers or facts
information - correct-answer - organized, analyzed, interpreted data that offer
value to marketers
Syndicated data - correct-answer - Data available for a fee from commercial
research firms such as Information Resources Inc. (IRI), National Purchase Diary
Panel, and ACNielsen.
Scanner data - correct-answer - a type of syndicated external secondary data used
in quantitative research that is obtained from scanner readings of UPC codes at
check-out counters
Panel data - correct-answer - information collected from a group of consumers
Datawarehouse - correct-answer - large computer files that store millions or even
billions of pieces of individual data
data mining - correct-answer - the use of a variety of statistical analysis tools to
uncover previously unknown patterns in the data stored in databases or
relationships among variables
MARK 3000 Grantham UGA Test 2
Questions & Verified Solutions
Marketing Research - correct-answer - set of techniques and principles for
systematically collecting, recording, analyzing, and interpreting data that can aid
decision makers involved in marketing goods, services, and ideas
Marketing research process - correct-answer - 1. Defining the problem and
research objectives
2. Developing the research plan for collecting information
3. Implementing the research plan - collecting and analyzing the data
4. Interpreting and reporting the findings
Secondary data - correct-answer - pieces of information that have already been
collected from other sources and usually are readily available
primary data - correct-answer - data collected to address specific research needs
sample - correct-answer - a group of customers who represent the customers of
interest in a research study
, 2
data - correct-answer - raw numbers or facts
information - correct-answer - organized, analyzed, interpreted data that offer
value to marketers
Syndicated data - correct-answer - Data available for a fee from commercial
research firms such as Information Resources Inc. (IRI), National Purchase Diary
Panel, and ACNielsen.
Scanner data - correct-answer - a type of syndicated external secondary data used
in quantitative research that is obtained from scanner readings of UPC codes at
check-out counters
Panel data - correct-answer - information collected from a group of consumers
Datawarehouse - correct-answer - large computer files that store millions or even
billions of pieces of individual data
data mining - correct-answer - the use of a variety of statistical analysis tools to
uncover previously unknown patterns in the data stored in databases or
relationships among variables
