INSIDE LVMH CERTIFICATE EXAM – COMPLETE 300-QUESTION STUDY GUIDE FULL MODULE-BY-MODULE BREAKDOWN COVERING LVMH HISTORY, LUXURY CONSUMER PSYCHOLOGY, CORPORATE STRATEGY, OPERATIONS, SUSTAINABILITY, AND EXAM PASS STRATEGIES

INSIDE LVMH CERTIFICATE EXAM – COMPLETE 300-QUESTION STUDY GUIDE FULL MODULE-BY-MODULE BREAKDOWN COVERING LVMH HISTORY, LUXURY CONSUMER PSYCHOLOGY, CORPORATE STRATEGY, OPERATIONS, SUSTAINABILITY, AND EXAM PASS STRATEGIES # Module / Section Questions Covered 1 MODULE 1: LVMH & THE LUXURY INDUSTRY (HISTORY, STRUCTURE, 75+ MAISONS, 6 SECTORS, COMPETITION, CORPORATE CULTURE) Q1 – Q75 2 MODULE 2: THE LUXURY CONSUMER & MARKET (PSYCHOLOGY, DEMOGRAPHICS, CONSUMER SEGMENTS, CULTURAL DIFFERENCES, MARKETING TRENDS) Q76 – Q150 3 MODULE 3: LVMH STRATEGY & OPERATIONS (CORPORATE STRATEGY, BRAND MANAGEMENT, SUPPLY CHAIN, INNOVATION, SUSTAINABILITY, FINANCE, RETAIL, CRM) Q151 – Q300 MODULE 1: LVMH & THE LUXURY INDUSTRY (75 Questions) LVMH History & Foundation Question 1: In which year was LVMH created through the merger of Moët Hennessy and Louis Vuitton? Correct Answer: 1987 ________________________________________ Question 2: What two companies merged to form LVMH? Correct Answer: Louis Vuitton and Moët Hennessy ________________________________________ Question 3: In which year was Louis Vuitton founded? Correct Answer: 1854 ________________________________________ Question 4: What year did the merger between Moët & Chandon and Hennessy take place? Correct Answer: 1971 ________________________________________ Question 5: In which year did Bernard Arnault begin leading the LVMH Group? Correct Answer: 1989 ________________________________________ Question 6: What does the acronym LVMH stand for? Correct Answer: Louis Vuitton Moët Hennessy ________________________________________ Question 7: How many Maisons did LVMH have at the time of its creation in 1987? Correct Answer: 10 ________________________________________ Question 8: How many employees did LVMH have at the time of its creation? Correct Answer: 12,000 ________________________________________ Question 9: What was LVMH's sales revenue at the time of its creation in euros? Correct Answer: 3 billion euros ________________________________________ Question 10: Who has led the LVMH Group since 1989? Correct Answer: Bernard Arnault ________________________________________ LVMH Structure & Portfolio Question 11: How many distinguished Maisons (brands) are currently within the LVMH Group? Correct Answer: More than 75 ________________________________________ Question 12: How many business sectors does LVMH operate in? Correct Answer: 6 ________________________________________ Question 13: Name all six business sectors of LVMH. Correct Answer: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing, and Other Activities ________________________________________ Question 14: LVMH is the only group present in how many major sectors of the luxury market? Correct Answer: 6 ________________________________________ Question 15: Which business sector includes media and hospitality activities? Correct Answer: Other Activities ________________________________________ Question 16: Which business sector includes Sephora and Le Bon Marché? Correct Answer: Selective Retailing ________________________________________ Question 17: Which business sector includes Louis Vuitton, Dior, and Givenchy?