INSIDE LVMH CERTIFICATE — FULL 30-QUESTION FINAL QUIZ COMPLETE WITH MARKING SCHEME

INSIDE LVMH CERTIFICATE — FULL 30-QUESTION FINAL QUIZ COMPLETE WITH MARKING SCHEME Pass mark: 21 out of 30 correct = 70% Question 1 LVMH created an environmental department... A) 10 years ago B) 20 years ago C) 30 years ago D) 5 years ago ________________________________________ Question 2 Which of the following proposals are part of the 7 essential characteristics that help measure the luxuriousness of an offer? (Select all that apply) A) Quality B) Scarcity C) Personalized services D) Controlled channels ________________________________________ Question 3 Select the sectors that are part of the LVMH ecosystem. (Select all that apply) A) Fashion & Leather Goods B) Wines & Spirits C) Perfumes & Cosmetics D) Watches & Jewelry E) Selective Retailing F) Hospitality ________________________________________ Question 4 A brand DNA is based on: A) Heritage only B) Values only C) Heritage and Values D) Marketing campaigns only ________________________________________ Question 5 According to Bain & Company, by 2030, within the personal luxury goods market, online sales will represent: A) 15% of luxury sales B) 25% of luxury sales C) 33% of luxury sales D) 50% of luxury sales ________________________________________