CONSUMER BEHAVIOR BUYING HAVING
AND BEING UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
COMPLETE STUDY GUIDE FULL SOLUTION
●● When Susan chose to buy herself a brand-new red sports car for her
40th birthday, as opposed to the 4-door sedan that her friend suggested,
she was making a ___________about the type of person she is or wants
to be.
Answer: lifestyle statement
●● U-commerce is best described as
____________________________________.
Answer: he use of networks that enable real-time connections in
business, and consumptive behaviour
●● College students logging on to a webpage to see if any washing
machines in the dorm laundromat are free and/or receive an email or text
when their load is finished is a good example of __________at work.
Answer: u-commerce
●● Compulsive consumption refers to _________________.
Answer: repetitive shopping
,●● Social media platforms have enabled a culture of participation.
Which of the following is NOT necessarily a positive outcome of this
cultural trend?
Answer: Consumers can gamble online or enter into virtual worlds such
as Second Life without leaving their homes.
●● Jeremy Myers believes that advertising and marketing have too
much impact on a consumer's daily life. In response, Jeremy created a
website that invites consumers to share their experiences on how
corporations have invaded their privacy and space. The site includes a
blog where Jeremy encourages consumers to stand up for their rights and
protect themselves against the manipulations of marketers and their
advertisements. Which of the following terms best expresses the actions
being taken by Jeremy?
Answer: Culture jamming
●● Which of the following is not a practice taken on by corporations to
achieve benefits for the business, their customers, and society as a
whole?
Answer: Culture jamming
●● Different options are available to marketers and consumer
researchers who want to collect information regarding consumers.
Which of the following is not a technique used to collect primary data?
Answer: Transformative consumer research
, ●● A company that makes an effort to interact with customers on a
regular basis, giving them reasons to bond with the company, has no
need for relationship marketing.
Answer: False
●● In order to save money, market researchers will often start with
primary data. Primary data is collected specifically for the research
question at hand.
Answer: false
●● "Anticonsumption" is defined as a purposeful attempt to reduce the
overall consumption of a product.
Answer: False
●● Sheila spotted a bottle of Chanel No. 5 perfume on the display
counter. The bottle is referred to as a stimulus. If you saw the same
bottle, then your eyes would create ________.
Answer: a sensation
●● The _____________ threshold refers to the ability of a sensory
system to detect changes between two stimuli.
Answer: differential
AND BEING UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
COMPLETE STUDY GUIDE FULL SOLUTION
●● When Susan chose to buy herself a brand-new red sports car for her
40th birthday, as opposed to the 4-door sedan that her friend suggested,
she was making a ___________about the type of person she is or wants
to be.
Answer: lifestyle statement
●● U-commerce is best described as
____________________________________.
Answer: he use of networks that enable real-time connections in
business, and consumptive behaviour
●● College students logging on to a webpage to see if any washing
machines in the dorm laundromat are free and/or receive an email or text
when their load is finished is a good example of __________at work.
Answer: u-commerce
●● Compulsive consumption refers to _________________.
Answer: repetitive shopping
,●● Social media platforms have enabled a culture of participation.
Which of the following is NOT necessarily a positive outcome of this
cultural trend?
Answer: Consumers can gamble online or enter into virtual worlds such
as Second Life without leaving their homes.
●● Jeremy Myers believes that advertising and marketing have too
much impact on a consumer's daily life. In response, Jeremy created a
website that invites consumers to share their experiences on how
corporations have invaded their privacy and space. The site includes a
blog where Jeremy encourages consumers to stand up for their rights and
protect themselves against the manipulations of marketers and their
advertisements. Which of the following terms best expresses the actions
being taken by Jeremy?
Answer: Culture jamming
●● Which of the following is not a practice taken on by corporations to
achieve benefits for the business, their customers, and society as a
whole?
Answer: Culture jamming
●● Different options are available to marketers and consumer
researchers who want to collect information regarding consumers.
Which of the following is not a technique used to collect primary data?
Answer: Transformative consumer research
, ●● A company that makes an effort to interact with customers on a
regular basis, giving them reasons to bond with the company, has no
need for relationship marketing.
Answer: False
●● In order to save money, market researchers will often start with
primary data. Primary data is collected specifically for the research
question at hand.
Answer: false
●● "Anticonsumption" is defined as a purposeful attempt to reduce the
overall consumption of a product.
Answer: False
●● Sheila spotted a bottle of Chanel No. 5 perfume on the display
counter. The bottle is referred to as a stimulus. If you saw the same
bottle, then your eyes would create ________.
Answer: a sensation
●● The _____________ threshold refers to the ability of a sensory
system to detect changes between two stimuli.
Answer: differential
