RSM100 Case Studies Exam Questions and
Answers with Verified Solutions | Latest
Updated 2026
How did Rogers show their special - Apple tech only handled by Rogers
knowledge and expertise? - Hard to change your number back in the
day, so
you stuck with Rogers
- Signed contract with them
What are examples of differences - Differences in clothing selling in Western
in and
social structures? Asian countries
- Differences in culture, clothing style
- Sizes of everything
SWOT Analysis of Tesla Strengths - Reputation, sustainable, hold
over
electric battery market, great innovation
Weaknesses - Head of company is strange
like
Richard Branson, production limitations
and lack of
capacity
Opportunities - Electric cars in demand
and
everyone caring about gas price
Threats - Other companies comparing
,How does obesity show in - Different cup sizes
products - Exercise equipment and medication
within the US and Canada? accessibility
- Clothing aimed at larger people
- Portion sizes
- Types of food different
- Depending on things could aim your
future in that
country
Explain what is and who uses - Seeking increase size and expansion of
expansion growth strategies well? current
operations
- See them everywhere so easy
recognition
- McDonalds, Tim Hortons and Shoppers
do this
greatly
How did Roger partake in - Related diversification as they bought
diversification strategies? Sprint and
other companies to grow
- Unrelated as they bought a stadium and
called it
Rogers Center
- Vertical, buying buyer or supplier
What companies have a strategy Great Value (Walmart brand), and Toyota
around cost and quality? are great
examples
,How does Tim Hortons survive in They use all the money they have right
the now from
US? Canada to try and fund the expansion and
test the
waters in the US.
Describe Eaton's strategy 1. Identify their new strategy, before they
formulation to change their were in
company the middle high end like the Bay.
brand. 2. Analyzed their environment and saw
opportunity
for another higher end department stores,
tried to
upgrade stores, increase prices and
change image
3. Revised strat to be a higher end retailer
4. Implemented by changing stores
appearance
and marketing campaigns
5. Evaluation that it didn't work, they
already had a
strong brand image in users so it failed
miserably
and sold company to Sears
Why did the Eaton strategy They already developed a strong brand
change image and
fail? people didn't want to have expensive
clothing in an
Eaton bag but Nordstrom instead.
, What happened when Ashley - Tried to change image by changing
Madison tried to change their models and
brand commercials
image? - From "Life is short, have an affair" to
"Find your
moment"
- Already had a certain impression so
didn't go to
well when tried change image
- They just went back in the end, can't
change
drastically like that
How does Apple make money? - Android owns large part of international
market,
but since all same system each brand
competes on
features and prices
- Apple is only one with iOS, having
exclusivity and
intuitive design
- Seen as a luxury brand and able to
charge higher
numbers
- Once you enter the ecosystem, you have
to get
all their products and apps so the bills
keep piling
up, and they have higher margins
Answers with Verified Solutions | Latest
Updated 2026
How did Rogers show their special - Apple tech only handled by Rogers
knowledge and expertise? - Hard to change your number back in the
day, so
you stuck with Rogers
- Signed contract with them
What are examples of differences - Differences in clothing selling in Western
in and
social structures? Asian countries
- Differences in culture, clothing style
- Sizes of everything
SWOT Analysis of Tesla Strengths - Reputation, sustainable, hold
over
electric battery market, great innovation
Weaknesses - Head of company is strange
like
Richard Branson, production limitations
and lack of
capacity
Opportunities - Electric cars in demand
and
everyone caring about gas price
Threats - Other companies comparing
,How does obesity show in - Different cup sizes
products - Exercise equipment and medication
within the US and Canada? accessibility
- Clothing aimed at larger people
- Portion sizes
- Types of food different
- Depending on things could aim your
future in that
country
Explain what is and who uses - Seeking increase size and expansion of
expansion growth strategies well? current
operations
- See them everywhere so easy
recognition
- McDonalds, Tim Hortons and Shoppers
do this
greatly
How did Roger partake in - Related diversification as they bought
diversification strategies? Sprint and
other companies to grow
- Unrelated as they bought a stadium and
called it
Rogers Center
- Vertical, buying buyer or supplier
What companies have a strategy Great Value (Walmart brand), and Toyota
around cost and quality? are great
examples
,How does Tim Hortons survive in They use all the money they have right
the now from
US? Canada to try and fund the expansion and
test the
waters in the US.
Describe Eaton's strategy 1. Identify their new strategy, before they
formulation to change their were in
company the middle high end like the Bay.
brand. 2. Analyzed their environment and saw
opportunity
for another higher end department stores,
tried to
upgrade stores, increase prices and
change image
3. Revised strat to be a higher end retailer
4. Implemented by changing stores
appearance
and marketing campaigns
5. Evaluation that it didn't work, they
already had a
strong brand image in users so it failed
miserably
and sold company to Sears
Why did the Eaton strategy They already developed a strong brand
change image and
fail? people didn't want to have expensive
clothing in an
Eaton bag but Nordstrom instead.
, What happened when Ashley - Tried to change image by changing
Madison tried to change their models and
brand commercials
image? - From "Life is short, have an affair" to
"Find your
moment"
- Already had a certain impression so
didn't go to
well when tried change image
- They just went back in the end, can't
change
drastically like that
How does Apple make money? - Android owns large part of international
market,
but since all same system each brand
competes on
features and prices
- Apple is only one with iOS, having
exclusivity and
intuitive design
- Seen as a luxury brand and able to
charge higher
numbers
- Once you enter the ecosystem, you have
to get
all their products and apps so the bills
keep piling
up, and they have higher margins
