RSM100 Final Exam Questions and Answers
with Verified Solutions | Latest Updated 2026
What are the key success factors -Values their customers (customer service)
at -They want to be the most customer
Amazon related to operations centric
management? company in the world
-Efficiency (2 day prime shipping,
employees help
robots, etc.)
-Instead of having robots help employees,
employees help robots
What is the Cheetah and Gazelle -Amazon (the cheetah) tries to go after all
concept and how does it apply to the small
Amazon? businesses first (gazelles)
-Once small business is dependent on
Amazon,
they change terms
-Once they create a dependency on
Amazon, the
smaller businesses now have to abide by
Amazon's
rules
,What strategic decisions did -Putting smaller companies out of
Amazon business, they
make that have made them start selling on amazon giving Amazon
successful? more
market share
-Forgo profits in the short term to gain
profits in
the long term
-Take an initial loss to build their market
share (over
20 years without any profits)
-Ability to gather and process data to
determine
demand
-Diversifying portfolio: bought whole foods,
prime,
space industry etc
-Heavy r&d? Investing into other services
such as
streaming
-Partnerships (also helped keep their costs
down):
-Got law enforcement involved (promoting
ring
software)
-Headquarters in different cities around
world
,Amazon can continue to sustain Equity financing (Jeff is a businessman
this who
loss due to: convinced others to invest)
Convinced investors that amazon was the
future
infrastructure
AWS (amazon web services) - cross
subsidizing
their growth in other businesses
Discuss the use of big data and -Dynamic pricing - determining the WTP of
data different consumers, current demands
analytics at Amazon -Encourages consumers to buy more with
each
order (e.g., people who bought this also
bought
this)
-Tracking employees and customer
movement in
stores
, Explain the concept of "Antitrust" -The idea of promoting competition for the
and explain how it applies to benefit
Amazon of consumers
-Governments are afraid there will be no
competition in the market and doesn't want
Amazon to be able to influence the market
prices
& quantity (operate as a monopoly) with no
close
substitutes
-Ensuring the consumers gets the lowest
price
possible made it difficult for the antitrust
policies to
go after them (they have so much market
power)
-Antitrust policy/act is there to keep
competition
active
with Verified Solutions | Latest Updated 2026
What are the key success factors -Values their customers (customer service)
at -They want to be the most customer
Amazon related to operations centric
management? company in the world
-Efficiency (2 day prime shipping,
employees help
robots, etc.)
-Instead of having robots help employees,
employees help robots
What is the Cheetah and Gazelle -Amazon (the cheetah) tries to go after all
concept and how does it apply to the small
Amazon? businesses first (gazelles)
-Once small business is dependent on
Amazon,
they change terms
-Once they create a dependency on
Amazon, the
smaller businesses now have to abide by
Amazon's
rules
,What strategic decisions did -Putting smaller companies out of
Amazon business, they
make that have made them start selling on amazon giving Amazon
successful? more
market share
-Forgo profits in the short term to gain
profits in
the long term
-Take an initial loss to build their market
share (over
20 years without any profits)
-Ability to gather and process data to
determine
demand
-Diversifying portfolio: bought whole foods,
prime,
space industry etc
-Heavy r&d? Investing into other services
such as
streaming
-Partnerships (also helped keep their costs
down):
-Got law enforcement involved (promoting
ring
software)
-Headquarters in different cities around
world
,Amazon can continue to sustain Equity financing (Jeff is a businessman
this who
loss due to: convinced others to invest)
Convinced investors that amazon was the
future
infrastructure
AWS (amazon web services) - cross
subsidizing
their growth in other businesses
Discuss the use of big data and -Dynamic pricing - determining the WTP of
data different consumers, current demands
analytics at Amazon -Encourages consumers to buy more with
each
order (e.g., people who bought this also
bought
this)
-Tracking employees and customer
movement in
stores
, Explain the concept of "Antitrust" -The idea of promoting competition for the
and explain how it applies to benefit
Amazon of consumers
-Governments are afraid there will be no
competition in the market and doesn't want
Amazon to be able to influence the market
prices
& quantity (operate as a monopoly) with no
close
substitutes
-Ensuring the consumers gets the lowest
price
possible made it difficult for the antitrust
policies to
go after them (they have so much market
power)
-Antitrust policy/act is there to keep
competition
active
