Braze Marketer Certification Exam / Customer
Engagement Platform / 2026 Update /
Score 100%
3 levels of analytics available in the Braze dashboard
SELECTED CORRECT 100% SOLUTION 👀 (1) high-level
overview of brand performance as a whole, "Dashboard Overiew"
page
(2) A comparison of messaging performance by tag, channel, or
custom groupings of campaigns/canvases (Report Builder &
Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in
"Details" page of your messaging (includes funnel + retention
reports)
Basic campaign/canvas analytics: conversion rate SELECTED
CORRECT 100% SOLUTION 👀 rate of conversion for primary
conversion event
Basic campaign/canvas analytics: revenue SELECTED
CORRECT 100% SOLUTION 👀 the total dollar amount users
have spent between the time they enter your campaign or canvas
and the end of the conversion window. Users may or may not
,have interacted with your messaging. Revenue includes
purchases made by users entered into a control group.
Basic campaign/canvas analytics: current audience SELECTED
CORRECT 100% SOLUTION 👀 number of people who are
currently within the conversion window for this campaign.
Engagement reports SELECTED CORRECT 100% SOLUTION
👀 Braze's custom reporting tool, where you can pull engagement
statistics for specified messages from campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for
canvas data.
Manually select campaigns/canvases or automatically select
based on a specific tag.
(raw data export)
Report Builder SELECTED CORRECT 100% SOLUTION 👀
Allows you to compare the results of multiple campaigns or
canvases in a single view so you can easily determine which
engagement strategies most impacted your key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter
criteria (could include tags).
Automated reports will auto-update to match filters, manual won't.
For campaigns report w/ multivariate campaigns: you can view
metrics broken down by variants and control group.
, For canvas reports, you can view metrics broken down by variant,
step, or message.
Retention reports SELECTED CORRECT 100% SOLUTION 👀
On the "analytics" page of your campaign/canvas.
Purpose: learn when users typically perform a certain event
(retention event) after receiving your message.
Rolling retention report SELECTED CORRECT 100%
SOLUTION 👀 Measures how many users come back and do the
retention event ON or AFTER one of the days listed on the report.
Useful for understanding how long after your messaging users are
engaging with your brand.
Rolling retention report SELECTED CORRECT 100%
SOLUTION 👀 measures how many users come back and do the
retention event in the range of days listed on the report.
Shows the most popular time frame for users to perform the
retention event in response to your message.
User cohorts in retention reports SELECTED CORRECT 100%
SOLUTION 👀 For both types of retention events (rolling &
range), you can break down your data by user cohorts, i.e. groups
of users who entered your campaign on the same date.
Engagement Platform / 2026 Update /
Score 100%
3 levels of analytics available in the Braze dashboard
SELECTED CORRECT 100% SOLUTION 👀 (1) high-level
overview of brand performance as a whole, "Dashboard Overiew"
page
(2) A comparison of messaging performance by tag, channel, or
custom groupings of campaigns/canvases (Report Builder &
Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in
"Details" page of your messaging (includes funnel + retention
reports)
Basic campaign/canvas analytics: conversion rate SELECTED
CORRECT 100% SOLUTION 👀 rate of conversion for primary
conversion event
Basic campaign/canvas analytics: revenue SELECTED
CORRECT 100% SOLUTION 👀 the total dollar amount users
have spent between the time they enter your campaign or canvas
and the end of the conversion window. Users may or may not
,have interacted with your messaging. Revenue includes
purchases made by users entered into a control group.
Basic campaign/canvas analytics: current audience SELECTED
CORRECT 100% SOLUTION 👀 number of people who are
currently within the conversion window for this campaign.
Engagement reports SELECTED CORRECT 100% SOLUTION
👀 Braze's custom reporting tool, where you can pull engagement
statistics for specified messages from campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for
canvas data.
Manually select campaigns/canvases or automatically select
based on a specific tag.
(raw data export)
Report Builder SELECTED CORRECT 100% SOLUTION 👀
Allows you to compare the results of multiple campaigns or
canvases in a single view so you can easily determine which
engagement strategies most impacted your key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter
criteria (could include tags).
Automated reports will auto-update to match filters, manual won't.
For campaigns report w/ multivariate campaigns: you can view
metrics broken down by variants and control group.
, For canvas reports, you can view metrics broken down by variant,
step, or message.
Retention reports SELECTED CORRECT 100% SOLUTION 👀
On the "analytics" page of your campaign/canvas.
Purpose: learn when users typically perform a certain event
(retention event) after receiving your message.
Rolling retention report SELECTED CORRECT 100%
SOLUTION 👀 Measures how many users come back and do the
retention event ON or AFTER one of the days listed on the report.
Useful for understanding how long after your messaging users are
engaging with your brand.
Rolling retention report SELECTED CORRECT 100%
SOLUTION 👀 measures how many users come back and do the
retention event in the range of days listed on the report.
Shows the most popular time frame for users to perform the
retention event in response to your message.
User cohorts in retention reports SELECTED CORRECT 100%
SOLUTION 👀 For both types of retention events (rolling &
range), you can break down your data by user cohorts, i.e. groups
of users who entered your campaign on the same date.
