UF PUR 3000 Exam 1 Review Questions and
Answers with Verified Solutions | Latest
Updated 2026
Ethical Decision Making Process 1. Define the specific ethical issue / conflict
2. Identify Internal / external Factors that
may
influence the decision
3. Identify Key Values
4. Identify the parties who will be affected
by the
decision and define the public relations
professional obligation to teach
5. Select ethical principles to guide the
decision -
making process
Publics Groups of people with shared interests. An
organization's publics either have an effect
on the
organization, are affected by the
organization, or
both
General Public a nonspecific term referring to everyone in
the
world, making the concept rather
meaningless in
strategic communication and relationship
building
, Organizations A group of people organized in pursuit of a
mission, including businesses, nonprofits,
NGOs,
clubs, churches, unions, schools, teams
and
government agencies.
nongovernmental organizations A group of people organized at the local,
(NGOs) national
or international level, often serving
humanitarian
functions and encouraging political
participation.
Many NGOs work closely with the United
Nations.
Public Relations Management of communications between
an
organization and its publics, or the
strategic
communication process that builds
mutually
beneficial relationships between
organizations and
their publics
Spin Disingenuous strategic communication
involving
skewed interpretation or presentation of
Information
Answers with Verified Solutions | Latest
Updated 2026
Ethical Decision Making Process 1. Define the specific ethical issue / conflict
2. Identify Internal / external Factors that
may
influence the decision
3. Identify Key Values
4. Identify the parties who will be affected
by the
decision and define the public relations
professional obligation to teach
5. Select ethical principles to guide the
decision -
making process
Publics Groups of people with shared interests. An
organization's publics either have an effect
on the
organization, are affected by the
organization, or
both
General Public a nonspecific term referring to everyone in
the
world, making the concept rather
meaningless in
strategic communication and relationship
building
, Organizations A group of people organized in pursuit of a
mission, including businesses, nonprofits,
NGOs,
clubs, churches, unions, schools, teams
and
government agencies.
nongovernmental organizations A group of people organized at the local,
(NGOs) national
or international level, often serving
humanitarian
functions and encouraging political
participation.
Many NGOs work closely with the United
Nations.
Public Relations Management of communications between
an
organization and its publics, or the
strategic
communication process that builds
mutually
beneficial relationships between
organizations and
their publics
Spin Disingenuous strategic communication
involving
skewed interpretation or presentation of
Information
