PUR 3000 Exam 2 Questions and Answers
with Verified Solutions | Latest Updated 2026
Definition of Activist - A person who campaigns to bring about
political
or social change
What is critical to success in public - Trust
relations?
What is the basis of every - Trust
relationship?
What does the loss of trust lead - Loss of reputation and loss of business
to?
What does trust outweigh? - Product pricing
What did 70% of participants say - They would pay more money to support a
about trust? trusted
brand
Trust ensures _____? - Customer retention and brand loyalty
What did 67% of participants - "If a brand lets me down once, it's hard
agree for me to
on? trust it enough to continue to buy it
,What age demographic is most - Millennials
likely
to engage with the brands they
trust?
What type of brands are 71% - Brands that engage; brands that value
millennials responsive to? their
contribution and feedback
What drives brand trust? - Repeatedly meeting consumer
expectations with
great product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored - Personal experience
in?
What can trust in a brand be - Transparency
increased by? - Fair pricing
- Endorsement of other consumers
What is the most trusted frozen - Digiorno
pizza
brand?
What is the most trusted water - Dasani
bottle
brand?
, What is the most trusted cereal - Kellogs
brand?
What is the most trusted lip balm? - Chapstick
What is the most trusted - Crest
toothpaste?
What is the most trusted - Old Spice / Secret
deodorant /
antiperspirant?
How do you earn trust? - Ethical behavior
What is the foundation of - Ethical behavior
long-term
business success and profitability?
with Verified Solutions | Latest Updated 2026
Definition of Activist - A person who campaigns to bring about
political
or social change
What is critical to success in public - Trust
relations?
What is the basis of every - Trust
relationship?
What does the loss of trust lead - Loss of reputation and loss of business
to?
What does trust outweigh? - Product pricing
What did 70% of participants say - They would pay more money to support a
about trust? trusted
brand
Trust ensures _____? - Customer retention and brand loyalty
What did 67% of participants - "If a brand lets me down once, it's hard
agree for me to
on? trust it enough to continue to buy it
,What age demographic is most - Millennials
likely
to engage with the brands they
trust?
What type of brands are 71% - Brands that engage; brands that value
millennials responsive to? their
contribution and feedback
What drives brand trust? - Repeatedly meeting consumer
expectations with
great product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored - Personal experience
in?
What can trust in a brand be - Transparency
increased by? - Fair pricing
- Endorsement of other consumers
What is the most trusted frozen - Digiorno
pizza
brand?
What is the most trusted water - Dasani
bottle
brand?
, What is the most trusted cereal - Kellogs
brand?
What is the most trusted lip balm? - Chapstick
What is the most trusted - Crest
toothpaste?
What is the most trusted - Old Spice / Secret
deodorant /
antiperspirant?
How do you earn trust? - Ethical behavior
What is the foundation of - Ethical behavior
long-term
business success and profitability?
